Alex Mapeli

This creator ranks as a giant at number 364 out of 1349 tracked accounts because their 11.6M followers are 10.5 times the median size of 1.1M. The account maintains fast growth by adding 92.0K followers every month despite being active for 10.5 years. A total catalog of 4.3B plays and 252.8M likes indicates a large historical footprint across their entire content history. The 14.6M shares suggest a high level of word-of-mouth distribution while the 12.6M saves indicate that the content has deep keeper value for viewers who want to revisit specific moments. This reach verdict confirms that the 5.84% like rate exceeds the 4.93% median, and the average of 1.6M views per video is in line with what an account of this follower scale should produce. The following report breaks down these engagement metrics and audience demographics to help you plan your campaign.

This audience approves of content more than the average user, ranking 590 out of 1349 creators. The engagement mix reveals clear intent patterns. Shares are the most frequent action at 0.338%, followed by saves at 0.291%. These figures represent high word-of-mouth spread and keeper value for the content. Comments sit at 0.015% while downloads reach 0.036%. With 5,300 shares and 4,500 saves per video, the audience treats this content as a resource to be shared and saved rather than a conversation starter. Brands should prioritize high-utility assets that encourage archiving over community interaction. Reach is erratic due to a high consistency coefficient of 2.59. While 13 videos reached 5x the average, only 9.5% of the 295 total videos cleared the 2x mark. This indicates inconsistent growth patterns and unpredictable reach spikes. This is an active audience that treats content as a reference tool.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With over 11 million followers, they can command an estimated fee of $50,000 to $80,000 per campaign. This high valuation stems from the fact that brand deals scale with total follower count while Creator Fund payouts depend on views and pay only pennies per thousand. Their rank of 364 out of 1349 places them in a position of power where they can command a premium for their reach. A creator at this level often has the leverage to decline low-paying briefs because their name carries weight beyond simple view counts. The high engagement rate suggests they sit toward the top of their estimated pay bracket. A cost per view check helps determine if a quote is for pure reach or for brand authority. Based on 1.6M average views, a fair market price sits around $0.03 to $0.05 per view. This calculation allows a buyer to see if an inflated quote is paying for the name rather than just the impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this content strategy. Most posts land under 15 seconds, and that duration earns a 6.14% engagement rate compared to just 1.91% for longer videos. Choosing the sub-15 second format over the three minute option provides more than triple the engagement per view. Stick to these short clips as the primary vehicle to maintain high interaction rates across the feed. Original audio appears on nearly 82% of the posts. This choice favors a consistent brand identity over the reach gains provided by trending sounds. Captions are extremely brief at an average of 8 characters, ensuring the visual content remains the focus. Disabling both duet and stitch features keeps the experience contained to this specific profile rather than inviting outside remixes. The top video lasted only 11 seconds and reached 33.7 million views, which is about 21.7 times the average reach for this account. It gathered over 640,000 likes against just 2,500 comments. This ratio of 255 likes per comment shows that the video succeeded through passive watching and quick taps rather than sparking a deep debate in the replies. Average views sit at 1.6 million, making this a large established audience rather than a small growing one. Every post starts with a high floor of visibility regardless of minor stylistic tweaks. The strategy here is to maintain the current high-volume reach by keeping clips short and visually focused.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors under 15s videos with 203 total posts. This length performs best as it has a 6.14% engagement rate compared to 1.91% for longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the median frequency with a high follower rank. They produce content at a pace that allows for reliable planning over the long term. This steady output has been established as a durable habit for over two years. While the gap between posts varies, the volume remains high enough to support a consistent brand presence. You can expect new content to land most frequently on Monday and Tuesday. The busiest upload hour occurs at 18:00 UTC. Thursday is the quiet day where posts are less common. Marketers can rely on this dependable drumbeat of posts for campaign alignment. New content is most likely to appear during the early week windows to coordinate with a specific tie-in.

Audience & Reach

This creator holds a top-of-field rank with a follower count over ten times the median. A campaign here reaches a broadcast-scale audience rather than a niche circle. Brazil represents the primary market for this account at ninety-three percent of the reach. Brands can target this specific region effectively but cannot rely on Italy or Switzerland to meet international requirements from this creator alone. The like rate exceeds the median by nearly one percentage point. This higher engagement suggests a message will land with more impact than average content in the feed. A total of 4.3 billion plays across the archive means a brand tag sits beside content that has already been watched billions of times. Instead of starting fresh, your placement joins a deep history of views to provide context for the entry. The audience fits the entertainment category because the high like response and broadcast-scale reach favor broad cultural appeal.