11.6M

Followers

132

Following

237.2M

Total Hearts

3.3K

Videos

71.7K

Avg Hearts/Video

4.71%

Engagement Rate

8.9y

Account Age

108.3K

Followers/Month

2.2M

Hearts/Month

30.9

Videos/Month

Account Overview

What This Report Covers

This creator ranks 363 out of 1349 tracked accounts and holds 11.6M followers, which is 10.5 times the median follower count of 1.1M. This position establishes the account as a giant in the current landscape. The growth trajectory shows an addition of 108.3K followers every month over an existence of 8.9 years, marking the pace as fast for an account of this age. A large catalog exists with 3.0B total plays and 127.4M total likes built up over time. The 12.1M shares indicate a high level of word of mouth distribution while 10.5M saves confirm that the content has deep keeper value for an audience. While the average views of 911.7K are in line with what an account of this size would predict, the 4.23% like rate falls below the median of 4.93%. This gap suggests a broad reach that does not always translate into immediate engagement peaks. The rest of this report breaks down the specific content pillars driving these historical totals.

Account Classification

Account Size Mega (10M+)
Account Age 2017-07-20
Verification Yes
Language RU
Follower Ratio 88K:1

Data Summary

Videos Analyzed 297 (9.0% of total)
Avg Plays per Video 911,674
Avg Likes per Video 38,525
Engagement Rate 4.71%

Metrics based on 297 most recent videos (9.0% of 3.3K total).

Engagement Analysis

Based on 297 videos (9.0% sample)

The like rate of 4.23% falls below the 4.93% median and ranks 755 of 1349, meaning this audience approves less than the typical viewer. Shares are the most frequent action at 0.40%, followed by saves at 0.349%. Comments sit at 0.081% while downloads reach 0.048%. The raw counts of 738 comments, 3.6K shares, 3.2K saves, and 434 downloads confirm that word-of-mouth spread and reference value are the primary actions taken by viewers. This audience over-indexes on sharing content with others rather than starting public conversations or downloading files. Brands should prioritize content that serves as a social currency to drive external reach. Reach is inconsistent due to a high 1.76 consistency coefficient. While 37 videos hit the 2x mark and 12 reached 5x, the wide variance suggests unpredictable growth patterns. This is an active audience that values utility and sharing over passive consumption.

911.7K

Avg Plays/Video

38.5K

Avg Likes/Video

738

Avg Comments/Video

3.6K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

2.1M

Median Plays

87.1K

Median Likes

3.4M

75th Percentile

15.1M

Top Video

3.7

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 297-video sample across 3.3K total videos.

3015.8M

Est. Total Plays

127.4M

Est. Total Likes

2.4M

Est. Total Comments

12.1M

Est. Total Shares

10.5M

Est. Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

4.23%

Likes / Views

0.08%

Comments / Views

0.40%

Shares / Views

0.35%

Saves / Views

The like rate of 4.23% is much higher than other actions. Viewers are more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

12.50%

2x Avg (37 of 297)

0%

5x Avg (12 of 297)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 1.76

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals drive the bulk of revenue for this creator because their follower count puts them in a high earning bracket. A brand partnership could command between $150,000 and $300,000 per campaign. These figures far exceed what they would earn from the Creator Fund. That program pays pennies per thousand views while sponsorship fees scale directly with the size of the audience. Their rank of 363 out of 1349 means they sit in a position of power. A creator at this level commands a premium and can decline low offers to maintain brand exclusivity. Their slightly lower like rate suggests their content is more focused on broad reach than niche engagement, but their large scale remains the primary driver of value. A cost per view analysis helps identify if a quote pays for fame or actual eyes. A price of $1.60 to $3.20 per view confirms that high-tier creators often command a premium for their name alone. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 911.7K views/video

$563 – $1,127

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 11.6M followers (Mega (10M+))

$57,925 – $139,021

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 297 videos

Short clips dominate this feed, with most content landing under 15 seconds. These short videos engage at 4.15% while the 30 to 60 second bucket earns 5.73%. Use the longer format to gain a 38% increase in engagement over the shorter clips. You should aim for the 30 to 60 second window to maximize interaction per view. Original audio appears on roughly 37% of posts, meaning the creator leans into trending sounds more often than unique tracks. This choice prioritizes broader reach through current trends over a signature sound identity. Short captions averaging 30 characters keep the focus on the visual. Disabling both duet and stitch features keeps the content as a closed loop for viewers rather than an interactive tool for other creators. The standout video lasted 18 seconds and reached 15.1 million views, which is about 16.5 times the average reach. It earned 657.2K likes against only 7.4K comments. This high ratio of 88 likes per comment shows the clip won through passive watching rather than active debate. The length and style clearly favored quick taps over community discussion. Average views sit at nearly one million, indicating a large established audience. Your strategy should focus on maintaining consistent volume for a large base rather than chasing small growth spikes. High reach is already guaranteed by this account size. Every creative choice here serves to maintain the existing scale of the viewer base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

13s

Average Duration

<15s
218
15-30s
71
30-60s
8

The account favors videos under 15 seconds with 218 out of 297 videos at this length. The 30 to 60s range performs better for engagement despite having fewer total videos.

Original Sound Usage

Percentage of videos using the creator's own audio

36.70%
109 of 297

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 218 4.15%
15-30s 71 4.33%
30-60s 8 5.73%

Posting Patterns & Optimal Timing

Based on 297 videos (9.0% sample)

This creator follows a Grind pattern because they post nearly four times as much content per week as the median and maintain a high frequency rank. The pace has been established for nearly a year, providing a durable foundation for any long-term planning. While the consistency grade is low due to irregular gaps between posts, the sheer volume of content ensures a frequent presence on the platform. They have a large follower base and earn high average views despite the erratic timing of individual uploads. New content most frequently lands on Saturday and Sunday, with 14:00 UTC being the busiest hour for fresh posts. Tuesday is the quietest day for new content. Marketers can expect a dependable drumbeat of frequent posts to support a campaign. You should aim to time specific tie-ins for the weekend windows when activity peaks.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 6.9
Avg Gap Between Posts 24.6h
Data Range 302 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday
55
Sunday
51
Monday
45
Wednesday
41
Thursday
37
Friday
37
Tuesday
31

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

This account posts 6.9 times a week with the most activity on Saturday and Sunday. The busiest hour is 14:00 UTC while Tuesday is the quietest day.

Top Videos

Top 60 by play count from 297 analyzed

50.3M

Combined Plays (Top 5)

2.1M

Combined Likes (Top 5)

10.1M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @dubkovapo's profile page

Новый трек «POLI - Бабайка» 😈

Posted Apr 08, 2026

7.0M

Views

258.7K

Likes

10.8K

Comments

175.4K

Shares

25.7K

Saves

POLI - Brilliant 💎 трек уже в сети 😍

Posted May 19, 2026

1.2M

Views

51.3K

Likes

807

Comments

1.2K

Shares

3.5K

Saves

Mar 17, 2026

Hello girl @GAZAN

15.1M

Views

657.2K

Likes

7.4K

Comments

103.7K

Shares

76.7K

Saves

⏲ 18s ♪ 67 (Six Seven) – Gazan
Apr 11, 2026

Hello girl: original Gazan and POLI 😂

12.0M

Views

511.6K

Likes

5.2K

Comments

58.6K

Shares

46.3K

Saves

⏲ 19s ♪ 67 (Six Seven) – Gazan
Mar 16, 2026

My name is Poli 👀

9.8M

Views

426.0K

Likes

5.4K

Comments

78.4K

Shares

43.3K

Saves

⏲ 18s ♪ 67 (Six Seven) – Gazan
Apr 02, 2026

Poli and Gazan 67 hello girl

6.4M

Views

236.9K

Likes

3.6K

Comments

24.1K

Shares

22.8K

Saves

⏲ 18s ♪ 67 (Six Seven) – Gazan
Apr 27, 2026

Мы на ламбе едем в ночь @Бустер

5.9M

Views

324.2K

Likes

2.5K

Comments

8.0K

Shares

16.9K

Saves

⏲ 9s ♪ Original sound original sound - songlyricsmiku – песенки от мику

53 more top videos for @dubkovapo

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 60 videos

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Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 297 most recent videos (9.0% of 3308 total). Counts reflect appearances in sampled videos.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 297 most recent videos (9.0% of 3308 total). Excludes stopwords, hashtags, and mentions.

poli (44) cola (12) bubble (8) hello (7) girl (7)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

99 unique sounds | from 297 sampled videos
Бабайка (Babayka) - POLI 40x
Bubble Gum - POLI 29x
original sound - dubkovapo - POLI 23x
Милый типа - Марьяна Локель & POLI 23x
Cola - POLI 21x
Бриллиант (Brilliant) - POLI 18x
67 (Six Seven) - Gazan 13x
original sound - dzsongs2 - 𝔻ℤ 𝕊𝕠𝕟𝕘𝕤 ➠ 5x
original sound - gazanmusic - GAZAN 4x
original sound - flik106 - 𝐅𝐥𝐢𝐤 3x

Key Insights & Takeaways

Audience & Reach

The creator holds a top-of-field rank with a multiple of 10.5 over the median follower count. This position grants a brand reach that scales well for high-volume distribution campaigns. Distribution across three regions shows Germany as the primary market at 42%. Because the audience is concentrated in this region, a brand can expect strong penetration in Germany but cannot rely on Georgia or the Netherlands to meet global targets from this single account. The like response sits below the median by approximately 0.7 percentage points. This indicates that while reach is high, the engagement per view is less intense than average. A sponsored post here may have a lower conversion rate compared to more niche creators. Total plays across the catalog reach 3 billion. Placing a brand tag alongside this volume means your content sits next to an archive of views that has already accumulated over years. This context establishes the placement as part of a deep archive rather than a new entry point. The audience fits the entertainment category because the high follower rank and lower like rate suggest a broad, passive viewership typical of general interest content.

Key Takeaways

Reach. The following is 10.5 times the median size, though the rank sits in the middle of the field. Engagement. A 4.23% like-rate falls below the 4.93% median, indicating lower interaction relative to reach. Hit-rate. Only 12.5% of videos beat double the average, showing a low frequency of breakout content.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 11,585,060
  • + Consistent growth at 108.3K followers/month
  • + Active posting schedule (6.9 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @dubkovapo reveals a mega (10m+) TikTok presence with 11,585,060 followers. The account demonstrates an engagement rate of 4.71%, averaging 911.7K plays per video across 297 analyzed videos. Key strengths include 237.2M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @dubkovapo's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 297 analyzed videos (9.0% of total content).

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026