Megnutt02

This account ranks 361 out of 1349 tracked creators and holds 11.6M followers, making it a giant that sits over 10.6 times the median size of 1.1M. It earns 130.4K new followers every month, which constitutes fast growth for an account that has been active for 7.4 years. The catalog has accumulated 1.2B total plays and 50.5M total likes to build a large historical footprint. A total of 1.8M shares indicates a steady flow of word of mouth across the content library while 7.9M saves suggest high rewatch value for the audience. The average view count of 266.8K per video is well above what an account with this follower size typically produces on a regular basis. However, the 4.31% like rate falls below the 4.93% median, suggesting that while reach is high, immediate engagement density is slightly lower than average. The following report breaks down specific content performance and audience demographics to help you plan your campaign.

The audience approves of the content less than the platform average, ranking 744 out of 1349 creators for like rates. This indicates lower passive approval compared to typical peers. Saves represent the most frequent action with a rate of 0.671% and 1.8K total instances. Downloads follow at 0.102% with 271 counts. Shares occur at 0.153% for 409 actions, while comments sit at 0.026% with 68 responses. The audience prioritizes keeping and referencing the content over discussing it or sharing it. High save and download rates suggest high utility for the viewer. Brands should treat this as a library of useful resources rather than a conversation starter. Reach is inconsistent due to a high coefficient of variation of 0.83. Only 24 videos reached double the average while only 3 hit five times the average. These figures indicate that growth relies on sporadic spikes rather than steady accumulation. This is an active audience that prioritizes utility over social interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large reach. A follower count of 11.6M suggests an annual sponsorship value between $400,000 and $800,000. This income dwarfs Creator Fund payouts which only pay pennies per thousand views. While the fund scales with volume, brand deals scale with the authority of the audience size. A rank of 361 out of 1349 places this creator in a high tier where they command a premium. They can decline low-budget offers and demand top-of-market rates due to their standing among peers. A lower rank would indicate a value buy, but this profile allows for firm pricing. The calculation of $1.50 per view suggests that a buyer should check if a quote is paying for actual reach or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the foundation of this feed with most posts under 15 seconds. The 15-30 second window earns a higher engagement rate than the 30-60 second bucket. Making your content fall into that middle bracket instead of the longer one yields better results per view. Focus on keeping videos brief to maintain interest and prioritize the 15-30 second range for peak interaction. Original audio dominates the feed as the primary sound source. This choice sacrifices potential reach from trending tracks to build a unique brand identity. Captions stay very short at an average of 22 characters, ensuring the visual remains the focus. Locking both duet and stitch features keeps the content exclusive to this account without outside remixes. The top post lasted 11 seconds and pulled 2.1 million views, roughly 7.9 times the usual reach. It earned 148.5K likes against only 3.2K comments. This lopsided ratio means the video succeeded as a piece of passive content rather than a conversation starter. Rapid consumption fueled its success over active debate in the comments. Average views stay around 266.8K despite a large follower base. This indicates a stable, established audience rather than a high-growth breakout phase. Strategy should focus on consistent engagement with existing fans rather than chasing viral spikes. The account maintains steady visibility through short formats and distinct audio choices.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 204 videos in that range. The 15 to 30 second category performs better than the 30 to 60 second category at 4.16% engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a consistent output for nearly a year. Their high frequency rank and rapid posting gaps indicate a steady stream of content that makes them easy to plan around. While the consistency grade is solid, a higher variance in their gap timing suggests they occasionally move in bursts rather than on a perfect clockwork schedule. The creator maintains an established presence with a large follower base and strong average views. Content typically lands on Thursday and Friday, while Saturday remains the quiet day for new uploads. Most posts go live during the 01:00 UTC hour. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to time brand tie-ins for Thursday or Friday to align with these primary upload windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 10.6 over the median follower count. This scale means a single campaign reaches an audience of broadcast proportions rather than a niche segment. Localized content serves the United States where the share is 100%. Because this market dominates the data, a brand can target American consumers effectively but cannot expect to reach any international regions from this specific profile. The like rate sits below the median by more than 0.6 percentage points. A lower engagement rate indicates that while the reach is wide, the interaction per view is less intense for a sponsored message. Total plays across the catalog exceed 1.2 billion. This depth means a brand tag appears alongside content that has accumulated a high volume of historical views over time. The audience fits within the entertainment category. The combination of broadcast-scale reach and lower relative like rates suggests an audience that consumes content at scale rather than through niche interaction.