nick marchand

This account ranks 963 out of 1349 creators and holds a follower count that is 0.2 times the median size of 1.1M, making it a small account. It earns 32.0K new followers every month, which indicates fast growth for an account only 0.7 years old. While average views reach 2.9M per video, the like rate of 4.29% falls below the median of 4.93%. The rest of this report covers engagement patterns and content performance.

This audience approves less than the platform average. The low like rate ranks 745 out of 1349 creators. High save rates at 0.254% show that viewers value this content as a reference point to return to later. Shares at 0.092% and comments at 0.048% follow, while downloads sit at 0%. With 7.3K saves against 1.4K comments and 2.6K shares, the data indicates a high intent to archive content rather than discuss it publicly. Brands should expect an audience that consumes and stores information privately instead of engaging in public conversation. Reach is inconsistent due to a 1.94 consistency coefficient. While 5 videos reached double the average and 2 hit the five times threshold, the frequency remains sporadic across the 35 total videos. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A brand partnership for an account with 261.8K followers typically falls between $3,000 and $5,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views. Sponsorship income scales with the size of the audience while creator funds rely on volume alone. The rank of 963 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rate should be viewed as a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of $0.001 to $0.002 suggests that a high quote from them would pay for the creator's name rather than just the reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Making videos in this bracket creates a much higher engagement rate than the 15 to 30 second tier, which sees less interaction. Use the sub-15 second format as your primary goal to maximize reach. Original audio appears on about one third of posts, meaning the account accepts lower organic reach from trends to maintain a unique identity. Captions stay brief at 62 characters to keep focus on the visual. Enabling duet and stitch features across all videos invites other creators to remix the content. The standout video lasted 14 seconds and reached 9.2 times the average views for this account. It pulled in 1.3 million likes against only 6.6k comments, proving that quick taps won over active debate. Average views of 2.9 million show a high-volume presence rather than a small niche growth path. Consistency at this scale means the content succeeds by capturing broad attention through fast pacing.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 32 out of 35 clips in this range. The average duration for these posts is 10 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at double the field median with frequent intervals. They produce nearly four videos weekly, which is much more active than the typical creator on the platform. While their high follower rank and view counts place them in the upper tiers of reach, their posting volume remains high enough to be considered consistent. This habit has been established for two months, making it a developing but visible trend. However, the high consistency variance indicates that these posts appear in irregular bursts rather than on a clockwork schedule. Marketers can expect frequent content drops from this creator to maintain brand presence. New videos most often land on Tuesday and Saturday, while Monday is the quietest day for new uploads. The most frequent upload hour occurs at 23:00 UTC. You can plan campaigns around these specific days to align with their active posting windows.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator. This lower rank means a single campaign will reach a niche circle rather than a broad audience. The like rate falls below the median by approximately 0.64 percentage points. A lower engagement ratio suggests the content reaches many people but struggles to generate a strong reaction to specific prompts. This profile fits the sports apparel category because the smaller follower base and lower like response indicate a targeted niche rather than a high-engagement broad appeal.