Mariam Sherif

Mariam Sherif ranks 962 out of 1349 creators and holds 265.8K followers, making this a small account that sits at 0.2 times the median follower count of 1.1M. The account has aged 5.9 years while gaining 3.7K followers each month, which indicates slow growth for its lifespan. While average views reach 1.3M per video, the like rate of 2.68% falls below the 4.93% median. This discrepancy suggests that while content reaches a wide audience, it does not generate high levels of active engagement from those viewers. The rest of this report provides an in-depth analysis of the content performance and audience engagement trends.

This audience approves less than the platform average. The low like rate places the creator in the bottom third of ranked accounts. Shares and saves are the primary drivers of engagement for this content. These two actions occur at nearly identical rates of 0.105% and 0.104%. This audience treats the content as a resource to be saved or shared with others rather than a passive scroll. In contrast, the comment rate of 0.04% shows very little active discussion. The raw counts of 1.3K shares and 1.3K saves against 506 comments confirm that word-of-mouth advocacy outweighs community conversation. A brand should expect high retention and distribution but low direct interaction. Reach is inconsistent across the 35 videos. Only six videos reached double the average, while none hit the five times mark. The high consistency coefficient of 1.15 indicates erratic growth patterns. This is a highly active audience that treats content as a reference tool rather than a passive experience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships represent the primary revenue stream for this creator due to their follower count. A brand deal would likely fall within a $1,500 to $3,000 range based on the 265.8K followers. The Creator Fund pays only pennies per thousand views and fails to match the scale of sponsorship income. The rank of 962 out of 1349 puts this creator in a position where they are a value buy for brands. Because they sit below the median, the $3,000 figure serves as a ceiling for negotiations rather than a fixed salary. A low like rate suggests lesser engagement depth, which allows a buyer to negotiate toward the lower end of the range. A cost per view calculation helps determine if a quote pays for reach or brand equity. At 1.3M average views, a $3,000 fee equates to roughly $0.0024 per view. This metric lets buyers test if a quoted rate is inflated by the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed centers on content between 30 and 60 seconds. Most posts hit this window, so stick to this range to replicate the current performance. Every video uses original audio instead of trending tracks to prioritize a consistent brand identity over borrowed reach. Captions stay very brief at an average of 18 characters to keep focus on the visual. Open duet and stitch settings across nearly all clips invite other creators to participate in the content. The top post reached 5.7 million views, which is about 4.5 times the usual reach for this account. That 39-second clip earned a balanced ratio of 38 likes per comment, showing it sparked active discussion rather than just passive taps. Average views exceed 1.3 million, meaning this account has already established a large and stable audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 12 instances. The data does not include an engagement line to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. While the frequency is low, their high average view count suggests each post receives substantial attention. This pace has been established for over a year, making it a durable habit rather than a recent trend. The inconsistent gap between posts indicates an erratic rhythm rather than a clockwork schedule. Content typically lands on Monday and Saturday, while Thursday remains the quiet day. New posts most often appear around 19:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time your tie-in for the specific days when they choose to publish.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator, placing it below the typical scale for this platform. This indicates that a single campaign will reach a niche group rather than achieving broad distribution across the entire user base. While average plays are high, the like rate is less than half of the median. This lower engagement ratio suggests the content reaches many viewers but fails to spark a strong reaction from those individuals. The profile fits the beauty and personal care category because the niche audience size combined with the lower-than-average engagement indicates a specific interest group rather than general mass appeal.