MIA

This account ranks 966 out of 1349 creators and holds 256.3K followers, making it a small account that is 0.2 times the size of the median creator. Growth is slow for an account that has been active for 3.8 years with only 5.6K new followers each month. Average views are at 106.6K per video, which is in line with what a follower count of this size would predict. The like rate of 4.19% falls below the median of 4.93%, suggesting lower engagement than expected from the active viewer base. The rest of the report covers specific audience demographics and content performance trends.

The audience approves less than the typical viewer for this creator. The 4.19% like rate ranks 760 out of 1349. High save rates of 0.397% suggest viewers treat content as a reference point they intend to return to. This is followed by shares at 0.26% and comments at 0.05%. With 423 saves, 277 shares, and 54 comments per video, the audience prioritizes personal retention over public discussion or word-of-mouth spread. Brands should focus on evergreen utility rather than community building. Reach is erratic with a consistency coefficient of 2.18. Only 11.1% of videos reached the 2x average threshold, while only one hit the 5x mark. This is an active audience that prioritizes personal utility over social interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. Based on the follower count, they likely command a brand fee between $1,200 and $3,800 per post. This stream is far more lucrative than the Creator Fund because it scales with audience size rather than views. The Creator Fund pays only pennies per thousand views, making it an unreliable primary revenue source compared to direct brand partnerships. A rank of 966 out of 1349 places this creator below the median and makes them a value buy for advertisers. Because they are not at the top of the leaderboard, their quoted rates should be treated as a ceiling to negotiate down rather than a fixed salary. A cost per view calculation suggests a rate of $0.01 to $0.03 is a reasonable benchmark for reach. This allows buyers to determine if an inflated quote pays for the creator's name or just for actual views. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this strategy. Most content falls into this bucket, while the next available length sees a large drop in engagement. Making your videos under 15 seconds creates a reach gap that is more than double the performance of longer clips. Original audio appears on nearly 92% of posts to establish a consistent identity over borrowed reach from trends. Captions stay brief at 49 characters, ensuring the visual content remains the focus. Enabling duets and stitches on two thirds of videos invites other creators to interact with the footage. The standout video lasted 14 seconds and pulled 1.3 million views, which is about 13 times the typical reach for this account. It earned 32.9K likes against 420 comments, showing that quick taps won over active debate. This lopsided ratio means the clip served as a passive experience rather than a conversation starter. Average views of 106.6K indicate a stable, established audience rather than a high-growth discovery phase.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up the vast majority of the content. This category represents the most common format for these 36 videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field by followers while posting well below the median frequency. The pace has remained stable for over two years. Despite the low volume, the high average view count suggests a focus on quality over quantity. A high consistency score indicates that the gaps between posts are erratic and unpredictable. New content typically lands on Monday or Wednesday with a peak at 19:00 UTC. Friday is the quiet day where no new posts appear. Marketers should expect sporadic drops rather than a dependable drumbeat. You can time a tie-in for Monday or Wednesday to align with these specific windows.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator. This indicates a niche audience that lacks broadcast-scale reach for wide awareness campaigns. The like response falls below the median by over two percentage points. A brand message will face a harder time gaining engagement from viewers compared to the platform average. This profile fits the beauty and personal care category because the smaller audience size and lower like rate suggest a community that prioritizes specific aesthetic content over high-frequency interaction.