Meryl Williams

This account is a small account ranked 964 out of 1349 creators because its 261.2K followers are 0.2 times the median follower count of 1.1M. Growth is slow for an account that has been active for 5.9 years, gaining only 3.7K followers per month. The reach verdict shows a like rate of 5.36% which clears the 4.93% median, while average views of 430.4K are well above what is expected for an account of this follower size. The rest of this report covers the specific content pillars and engagement trends.

The audience approves of the content at a higher rate than the average user, ranking 630 out of 1349. Engagement behavior shows a clear preference for archiving over conversation. Saves represent the highest intent to return at 0.139%, followed by shares at 0.075% and comments at 0.022%. These figures translate to 597 saves, 324 shares, and 96 comments per video. The audience prioritizes personal reference over public discussion or word-of-mouth spread. Brands should treat this as a high-value repository of information rather than a community hub. Reach is inconsistent with a coefficient of variation of 2.13. Only 4 videos reached double the average while 3 hit five times the average. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on a follower count of 261.2K, they can command a brand fee between $1,500 and $3,000 per post. This income relies on the reach and influence tied to their following rather than the Creator Fund. The fund pays only pennies per thousand views and cannot compete with the higher returns of direct brand deals. Their rank of 964 out of 1349 places them below the median for follower count. Because they are not a top-ranked name, they do not command a premium price to decline briefs. A buyer should view the $3,000 upper limit as a ceiling to bargain under rather than a fixed salary. The high like rate of 5.36 percent suggests strong engagement with their audience. A cost per view calculation helps determine if a quote pays for reach or for the name. At an average of 430.4K views, a $1,500 fee equates to roughly $0.003 per view. A buyer can use this figure to test if a quoted rate is inflated by personal brand equity. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 60 to 180 second range, while the average length sits at 53 seconds. Focus on these longer clips to match the current strategy of the feed. Original audio appears in over 70% of posts, choosing a distinct brand identity over the reach of trending tracks. Captions stay brief at around 73 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to interact with and remix the footage. The standout video lasted 54 seconds and pulled nearly 10 times the average reach. It earned 227.9K likes against 551 comments, showing a large tilt toward quick taps over active debate. This high like-to-comment ratio means the clip succeeded as a passive watch rather than a conversation starter. Average views of 430.4K indicate an established audience where consistency matters more than seeking a sudden breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 14 total instances. No engagement line was provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average view counts. The account has maintained this slow pace for over three years. While the volume of content is well below the field median, the large following suggests each post is crafted for impact rather than quantity. Because the consistency grade is poor and the gap variance is high, the posting rhythm is erratic rather than predictable. Content tends to land on Wednesday and Thursday with a peak upload hour at 23:00 UTC. Sunday remains the quietest day for new posts. Marketers should expect sporadic drops of high-performing content rather than a dependable weekly drumbeat. You should aim to time tie-ins around mid-week windows when new material is most likely to appear.

Audience & Reach

The follower rank of 964 out of 1349 combined with a 0.2x median multiple indicates an audience smaller than the typical tracked creator. A brand can expect limited reach across a single campaign rather than broadcast-scale exposure. The like rate exceeds the median by a clear margin. This means a sponsored message will earn a stronger engagement response from viewers compared to average accounts. Because of the specific size and high engagement, this audience fits the Beauty category.