Bony_msukumatzn

This account is a small creator ranked 961 out of 1349 tracked creators with 266.0K followers, which is 0.2x the median follower count of 1.1M. The growth trajectory is fast as it gains about 16.3K followers per month over its 1.4 year lifespan. While average views reach a high 451.1K per video, the 2.17% like rate falls below the 4.93% median. The rest of this report explores engagement depth and audience retention metrics.

This audience approves of content less than the platform average, ranking 1095 out of 1349 in like rates. The engagement mix shows that word-of-mouth spread is the most frequent action taken by viewers. Shares at 0.411% outperform saves at 0.192% and comments at 0.085%. With 1,900 shares, 868 saves, and 383 comments across the content, users are more likely to distribute the work than discuss it or archive it for later use. The high share-to-comment ratio suggests a passive audience that prefers sharing content externally over building community in the comments. Brands can expect rapid distribution but should not expect deep peer-to-peer conversation. Reach is inconsistent and erratic with a coefficient of variation of 5.07. Only two videos reached five times the average while two hit double the average. This profile indicates an audience that primarily consumes content as it scrolls by rather than interacting deeply.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. A follower count of 266.0K suggests a brand deal range between $1,330 and $2,660 per post. This outperforms Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorship revenue scales directly with the total audience size to provide more stable income for the creator. The rank of 961 out of 1349 places this profile below the median as a value buy for advertisers. A lower ranking means the quoted range serves as a ceiling to negotiate under rather than a fixed salary. The low like rate suggests lesser engagement per view, which allows for more aggressive negotiation on price. A cost per view of $0.0125 serves as a gut check to see if a quote pays for reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 30 to 60 second range where most content lives. Creating clips of this length aligns with current performance patterns. Original audio appears on every post, choosing a consistent brand feel over the reach of trending tracks. Captions are extremely short at two characters, meaning the visual and audio do the heavy lifting. Open duet and stitch settings invite other creators to interact with the footage. The standout clip clocked in at 19 seconds and reached 30.6 times the normal audience. It earned 24 likes for every comment, showing a balanced mix of passive viewing and active discussion. Average views near 451k establish this as an established presence rather than a small account seeking growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as they make up more than half of the content. The average length is 40s.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is sparse high-production because the creator maintains a top-tier follower rank and high average views despite posting well below the field median. This pace has remained stable for nearly a year, though the high consistency variance indicates an erratic schedule rather than a clockwork routine. You cannot rely on a predictable drumbeat of content from this account. New posts are most likely to land on Friday or Sunday around 16:00 UTC, while Wednesday remains the quietest day. Marketers should plan for sporadic drops and time specific tie-ins around these weekend windows rather than expecting a frequent posting cycle.

Audience & Reach

The follower rank of 961 with a 0.2x multiple indicates an audience smaller than the median creator. A single campaign will reach a niche segment rather than providing broad coverage. The like rate sits below the median by more than half. This suggests that while the content reaches many people, the engagement per viewer is lower than average for this platform. This means a sponsored message may have less impact on individual viewers during the initial view. This audience fits the entertainment category because the low like response paired with a small follower count defines a niche reach rather than high-engagement community building.