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This account is a small account ranked 967 out of 1349 tracked creators with a follower count of 256.1K that sits at 0.2x the median size. Growth is slow as it gains only 3.2K followers per month despite being active for 6.7 years. Average views reach 2.2M per video, which is above what an account of this size typically predicts. However, the 2.29% like rate falls below the 4.93% median. The rest of the report covers specific content performance and audience engagement metrics.

This audience approves less than the platform average based on a like rate of 2.29% against the 4.93% median. The engagement mix reveals high intent to return through saves at 0.196% and word-of-mouth spread via shares at 0.128%. These two behaviors outpace the 0.028% comment rate. With 625 comments, 2.8K shares, and 4.3K saves, the data shows an audience that prefers personal archiving and sharing over public conversation. Brands should prioritize content that serves as a reference tool or a shareable asset rather than community building. Reach is inconsistent with a consistency cv of 1.19. Only 5 videos hit the 2x average mark while one video reached 5x. This indicates sporadic peaks rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals represent the primary revenue stream for this creator. With 256.1K followers, they likely command a sponsorship range between $400 and $800 per post. This income source far outpaces Creator Fund payouts because those payments scale with views while paying only pennies per thousand. Sponsorship fees instead scale directly with the follower count to reward brand authority. The rank of 967 out of 1349 places this creator below the median in terms of total reach. They are a value buy for brands rather than a premium name who can decline briefs based on status alone. The quoted sponsorship band should be treated as a ceiling to bargain under instead of a fixed salary. A cost per view check of $0.20 to $0.36 suggests that a high quote from this creator would pay for the brand name rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds win out as the most successful format here. Since these videos earn a much higher engagement rate than those lasting over 180 seconds, you should prioritize shorter edits to capture more attention. Every post uses original audio instead of trending sounds to maintain a distinct identity at the cost of some borrowed reach. Captions average 45 characters to keep copy brief and focused on the visual. Duet and stitch settings are open on most videos, inviting other creators to remix the content. The top video lasted only 14 seconds and reached 6.1 times the normal audience. Its high like-to-comment ratio shows that quick taps drove the reach rather than active debate in the comments. Average views of 2.2 million mean this account is already established with a large, consistent following. Focus on these short, original-sound clips to maintain steady growth within this existing scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter videos under 30 seconds with 29 out of 37 videos falling in that range. The engagement line is not provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production_ is the pattern for this creator because they maintain a top follower rank despite posting well below the field median. The account has maintained this slow pace for nearly two years, establishing a durable habit for their audience. While the consistency grade is low and the gap between posts is irregular, the high average view count confirms that each post is treated as a high-effort production rather than a lack of activity. New content typically lands on Wednesday and Thursday, with 20:00 UTC being the busiest hour for uploads. Saturday remains the quiet day for new posts. Marketers should expect sporadic drops rather than a dependable drumbeat. You can time a tie-in specifically for the mid-week windows when new content is most likely to appear.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator. This indicates a niche following where a single campaign reaches a limited number of people rather than achieving broadcast-scale reach. The like response falls below the median by more than half. A lower rate suggests the content reaches many viewers but results in lower engagement per impression for a brand message. This audience fits the beauty category because the small follower count and low like ratio suggest a niche appeal rather than wide mainstream recognition.