Netflix

Sitting at rank 30 out of 1349 creators, this account is a giant that holds 50.8M followers, which is 46.2 times the median follower count of 1.1M. The creator adds 453.1K new followers every month, marking fast growth for an account that has been active for 9.3 years. While average views sit at 609.6K per video, the 11.26% like rate more than doubles the 4.93% median, indicating a highly engaged audience. The rest of this report examines specific content performance and engagement patterns.

This audience approves of content at more than double the median rate, placing the account in the top 12 percent of all creators. This high approval signals a loyal following that finds value in the core brand identity. Saves are the most frequent action taken by viewers, followed by shares and comments. The raw counts show 6.2K saves, 4.7K shares, and 442 comments per video. High save rates prove the content serves as a reference point that people want to return to. This audience prioritizes personal bookmarks over public conversation. A brand should expect high retention value rather than high community interaction. Reach is inconsistent across the catalog. Two videos hit the 2x average mark while one reached the 5x threshold. The high consistency coefficient indicates erratic reach patterns rather than a steady flow of new eyes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Brand partnerships drive the primary revenue stream for this account because of the large follower base. A creator with 50.8M followers commands a sponsorship range between $150,000 and $300,000 per post. This high valuation exists because direct sponsorships scale with total reach while the Creator Fund pays pennies per thousand views. The fund provides only a fraction of the income compared to corporate deals that capitalize on a large audience. A rank of 30 out of 1349 places this account in an elite tier where the name carries a premium. High ranking allows the creator to demand top end rates and decline lower offers from smaller brands. A buyer can test the value of these fees by looking at the cost per view. At $0.25 to $0.50 per view, any quote well higher than this indicates a payment for brand prestige rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed, as more than half of all posts stay under 15 seconds. Target that short duration to match the success of the best performing content, which achieved nearly ten times the average reach. Captions average 94 characters to provide context without becoming long-form copy. The account uses original audio on most clips, choosing a consistent brand identity over the reach of trending sounds. Duet and stitch are enabled on about half of the posts to allow some community interaction. The standout video lasted 12 seconds and earned 750.5K likes against only 1.8K comments. This lopsided ratio shows the clip won through passive watching rather than active debate. Average views near 609.6K indicate a large, established audience where content maintains high visibility regardless of minor tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up over half of the content. The average duration is 35s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume well above the field median with frequent updates. The high frequency rank indicates a heavy output that provides ample opportunities for brand integration. While the current pace has only been established for eight days, the sheer volume of content suggests an active production engine. Because the consistency grade is low and the variance in posting gaps is high, you should expect some irregularity in the exact timing of new posts. New content most often appears on Monday and Tuesday. Friday serves as the quiet day for uploads. The busiest hour for new content is 00:00 UTC. Marketers can rely on a steady drumbeat of fresh content to support a campaign, even if the specific daily timing fluctuates slightly.

Audience & Reach

The account holds a top-of-field rank with a multiple of 46.2 over the median creator. This scale provides the reach necessary for a brand to achieve high-frequency visibility across a primary audience. The like response sits more than double the current median rate. This indicates that a sponsored message will likely earn stronger engagement per viewer than an average account. This profile fits the Entertainment category because the combination of top-of-field scale and high engagement rates supports high-impact brand placements.