Netflix

Q: How many followers does @netflix have on TikTok?

@netflix has 50.8M followers on TikTok.

Q: What is @netflix's TikTok engagement rate?

@netflix has an engagement rate of 12.06% based on their recent videos.

Q: How much does @netflix earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @netflix as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $254,000 - $609,600 per post.

Q: How many TikTok videos has @netflix posted?

@netflix has posted 7.7K videos on TikTok.

@netflix

Dearest gentle reader... a new season is upon us.

Netflix.com Joined 2016-10-20

50.8M

Followers

430

Following

1.6B

Total Hearts

7.7K

Videos

208.3K

Avg Hearts/Video

lifetime average

12.06%

Engagement Rate

9.3y

Account Age

453.1K

Followers/Month

lifetime average

14.3M

Hearts/Month

lifetime average

68.5

Videos/Month

lifetime average

We also record @netflix's follower count over time. See the @netflix TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Netflix (@netflix) is a verified film & TV TikTok account with 50.8M followers and 7,683 videos. That ranks 30 of the 1,349 accounts with a TKMetrics report by followers, 46.2x the median account. Since it was created 9.3 years ago it has averaged 453.1K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2016-10-20
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	118K:1

Data Summary

Videos Analyzed	17
Avg Plays per Video	670,160
Avg Likes per Video	75,525
Engagement Rate	12.06%

Engagement Analysis

Based on 15 of 17 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 15 videos we analysed got an average of 670.2K plays and 11.3% of viewers liked them, 2.5x the 4.5% median like rate of the creators we track. Saves (1.02% of views) outnumber shares (0.74%); comments are 0.06%.

670.2K

Avg Plays/Video

75.5K

Avg Likes/Video

378

Avg Comments/Video

4.9K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 17 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 15 that aren't pinned.

273.2K

Median plays, top 10 videos

18.5K

Median likes, top 10 videos

375.1K

75th percentile plays

5.9M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 2 pinned videos.

10,363,700

Total Plays

1,167,289

Total Likes

7,509

Total Comments

79,476

Total Shares

106,190

Total Saves

Engagement Ratios

@netflix turns 11.3% of views into likes, 1.02% into saves and 0.74% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

11.27%

Likes / Views

0.06%

Comments / Views

0.74%

Shares / Views

1.02%

Saves / Views

Viral Hit Rate

13.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 76% of the creators we track. The 5x figure is the same measure at five times the norm.

13.3%

2x Avg (2 of 15)

6.7%

5x Avg (1 of 15)

Measured against the average of the 15 videos that aren't pinned.

Consistency Score

@netflix's view count swings by a CV of 2.39, steadier than 42% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.39

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @netflix as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 50.8M followers

$254,000 – $609,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 17 videos

2 of the 15 videos that aren't pinned (13.3%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 9 of 17 videos are under 15 seconds and 4 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

35s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos under 15 seconds because they make up over half of the content. The average duration is 35s.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

70.6%

12 of 17

Posting Patterns & Optimal Timing

Based on 17 videos

The videos we analysed went up most often on Tuesday and Monday.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 17 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Tuesday

Monday

Wednesday

Friday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

Hashtags in the analysed videos

Each of these appears in one of the videos we analysed, so none stands out as a regular tag for this account.

#bts_arirang (1) #xokitty (1) #loveonscreen (1) #loveisblind (1) #riverdale (1) #oneday (1) #teenwolf (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

bts (5) netflix (5) march (4) new (4) live (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

4 unique sounds

original sound - Netflix - Netflix 10x

original sound - Netflix 5x

[Loop] Acoustic guitar BGM with a pleasant running feeling(1146466) - Br'z 1x

DOPAMINE - Weval 1x

What the numbers say

Strengths

+ Like rate 11.3%, 2.5x the 4.5% median like rate of the creators we track
+ Fans save videos (1.02% of views) 1.4x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Small sample: 17 videos analysed

Questions about @netflix

How many followers does @netflix have on TikTok?

@netflix has 50.8M followers on TikTok.

What is @netflix's TikTok engagement rate?

@netflix has an engagement rate of 12.06% based on their recent videos.

How much does @netflix earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @netflix as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $254,000 - $609,600 per post.

How many TikTok videos has @netflix posted?

@netflix has posted 7.7K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @netflix's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 17 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @netflix TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/netflix-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Netflix