ROSÉ

This creator ranks 26 out of 1349 tracked accounts and holds 53.3M followers, making it a giant that sits at 48.5 times the median follower count. The growth trajectory is fast with an addition of 843.9K followers every month over its 5.3 year lifespan. This consistent accumulation of followers confirms its status as a major established entity on the platform rather than a rising account. The reach metrics indicate that the content resonates deeply with the audience, as the 13.78% like rate is nearly triple the 4.93% median. While average views sit at 35.0M per video, this volume is well above what one would expect for an account of this size to maintain consistently. The high engagement ratio relative to the median suggests a loyal and active community that interacts with posts far more than the average user. These figures confirm the account possesses both large scale and high content resonance. The following report provides a deeper breakdown of audience demographics and specific content performance peaks.

The audience approves of content at a rate far higher than the median. This high approval rate ranks 81 out of 1349 creators. Saves represent the primary action for this audience at 0.573%. Downloads follow as a secondary retention signal at 0.234%. Shares and comments are lower at 0.167% and 0.132% respectively. These figures translate to 200.4K saves, 81.9K downloads, 58.4K shares, and 46.3K comments per video. The high volume of saves and downloads shows a clear intent to archive the content for future use. This audience prioritizes keeper value over public conversation or word-of-mouth spread. Brands should focus on evergreen utility rather than community building. Reach is inconsistent across the 152 videos. Only 20 videos hit double the average reach while only 2 reached five times the average. A coefficient of variation of 1.26 indicates erratic growth patterns. This variance suggests that content success depends on specific hits rather than a steady baseline. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With over 53 million followers, they sit in a high-tier bracket where brand partnerships likely command between $100,000 and $200,000 per post. Creator Fund payouts are much lower because those payments scale with views and pay only pennies per thousand. Sponsorship income scales directly with the large follower count to provide a stable business model compared to volatile view-based rewards. A rank of 26 out of 1349 places this creator in an elite tier where they command a notable premium. This status allows them to be selective and decline briefs that do not meet their standards. A buyer should treat the high end of the estimated range as a starting point for negotiation rather than a fixed cost. The strong like rate suggests high engagement, which justifies a price point at the top of the bracket. The cost per view analysis helps determine if a quote pays for reach or for the name. Dividing the upper sponsorship estimate by 35 million average views results in a cost of roughly $0.0058 per view. This figure confirms that a buyer is paying for both large scale and an established brand identity. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the middle range where most posts land between 15 and 60 seconds. Clips under 15 seconds earn a 15.36% engagement rate while those over one minute drop to 12.91%. Choose the sub-30 second format as your standard to capture nearly double the engagement of longer content. This creates a clear rule to keep videos punchy rather than long. Original audio appears on about one quarter of the posts. The creator accepts less reach from trending sounds to maintain a specific brand identity through unique audio. Captions stay short at an average of 36 characters to provide minimal context without distracting from the visuals. Turning off both duet and stitch features keeps the focus on the primary content rather than inviting others to remix it. The top video lasted 34 seconds and pulled 314 million views, which is about 9 times the normal reach for this account. It earned 35 million likes against 307.5k comments. This lopsided ratio of 114 likes per comment means people watched and tapped quickly rather than starting a conversation. Success here comes from high-speed consumption over active debate. Average views stay at 35 million, making this an established account with a large existing base. Growth strategies should focus on maintaining the current engagement style to serve millions of followers. The scale is so large that small gains in interaction multiply into huge numbers. Every post starts with a reach that most creators only see after years of growth.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds. This duration performs better than longer content because shorter videos earn a 15.36% engagement rate compared to 12.91% for clips over one minute.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This creator ranks near the top of the field in followers despite a posting frequency well below the median. The slow pace reflects a deliberate production cycle rather than a lack of activity. This established pattern has remained stable for over five years, providing a durable foundation for long-term planning. While the gap between posts is wide, the content achieves high average views across its large audience. New content typically lands on Wednesday and Saturday. The busiest hour for uploads is 11:00 UTC. Thursday serves as the quiet day where new posts are less likely to appear. Marketers can expect sporadic but high-impact drops rather than a frequent drumbeat of posts. You should time your campaign tie-ins around the Wednesday and Saturday windows to align with these specific release points.

Audience & Reach

Ranked 26 out of over 1300 creators, this account sits at a high multiple above the median follower count. This position indicates that a single campaign can reach a broad audience across the entire platform. The like rate is nearly triple the median average for most creators. Such high engagement means a brand message earns more attention and interaction per viewer than standard content. South Korea represents the primary market with over half of the sampled video views. A brand can effectively target Korean consumers through this creator, but it cannot rely on the United States or Brazil to meet global objectives. These secondary markets require additional creators for coverage. The total lifetime reach reaches billions of plays based on historical data. Placing a brand tag next to content with such high cumulative volume means your message sits alongside material that has already gained extensive visibility. This audience fits the beauty and lifestyle category. This alignment stems from the combination of broadcast-scale reach and an exceptionally strong like response.