54.3M

Followers

185

Following

3.3B

Total Hearts

892

Videos

3.7M

Avg Hearts/Video

lifetime average

3.38%

Engagement Rate

7.9y

Account Age

573.3K

Followers/Month

lifetime average

35.2M

Hearts/Month

lifetime average

9.4

Videos/Month

lifetime average

We also record @dixiedamelio's follower count over time. See the @dixiedamelio TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

dixie (@dixiedamelio) is a verified fashion & style TikTok account with 54.3M followers and 892 videos. That ranks 23 of the 1,349 accounts with a TKMetrics report by followers, 49.4x the median account. Since it was created 7.9 years ago it has averaged 573.3K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2018-04-02
Verification Yes
Profile language (app setting) EN
Follower Ratio 294K:1

Data Summary

Videos Analyzed 27
Avg Plays per Video 7,171,741
Avg Likes per Video 237,158
Engagement Rate 3.38%

Engagement Analysis

Based on 27 videos

Across the 27 videos we analysed (Jun 25, 2024 to Feb 6, 2026), the average video got 7.2M plays and 3.3% of viewers liked it, 0.7x the 4.5% median like rate of the creators we track. Saves (0.10% of views) outnumber shares (0.07%); comments are under 0.01%.

7.2M

Avg Plays/Video

237.2K

Avg Likes/Video

637

Avg Comments/Video

4.7K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 27 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 27.

10.2M

Median plays, top 10 videos

146.9K

Median likes, top 10 videos

19.1M

75th percentile plays

20.2M

Top Video

4.47

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

193,637,000

Total Plays

6,403,263

Total Likes

17,199

Total Comments

127,119

Total Shares

186,625

Total Saves

Engagement Ratios

@dixiedamelio turns 3.3% of views into likes, 0.10% into saves and 0.07% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

3.31%

Likes / Views

0.01%

Comments / Views

0.07%

Shares / Views

0.10%

Saves / Views

This indicates that viewers prefer to react quickly rather than comment, share, or save content.

Viral Hit Rate

11.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.

11.1%

2x Avg (3 of 27)

0.0%

5x Avg (0 of 27)

Consistency Score

@dixiedamelio's view count swings by a CV of 0.75, steadier than 97% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

B

CV: 0.75

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 7.2M views/video, and about 1.3 videos a month (its posting rate in this sample)

$233 – $583

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 27 analysed videos, with 6% of their views)

Sponsorship Value (Est. Per Post)

Based on 54.3M followers

$271,500 – $651,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 27 videos

3 of the 27 videos (11.1%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 10 of 27 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

28s

Average Duration

<15s
10
15-30s
8
30-60s
7
1-3min
2

The account favors short videos under 15 seconds with 10 occurrences. The average duration for these videos is 28 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

66.7%
18 of 27

Posting Patterns & Optimal Timing

Based on 27 videos

The account posts 0.3 videos a week, most often on Friday and Thursday and most around 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 0.3
Avg Gap Between Posts 545.6h
Data Range Jun 25, 2024 to Feb 6, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday
7
Thursday
5
Tuesday
4
Monday
4
Saturday
3
Wednesday
3
Sunday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Thursday and Friday with a peak at 21:00 UTC. The volume is low at 0.3 posts per week.

Top Videos

Top 10 by play count

81.1M

Combined Plays (Top 5)

3.8M

Combined Likes (Top 5)

16.2M

Avg Plays per Top Video

Mar 02, 2025

@griffinjohnson

20.2M

Views

1.5M

Likes

3.7K

Comments

77.1K

Shares

39.1K

Saves

⏲ 14s ▶ 540p ♪ Convenient – Griffin Johnson 576×1024
Aug 07, 2024

(No caption)

20.2M

Views

1.9M

Likes

1.7K

Comments

17.1K

Shares

46.2K

Saves

⏲ 9s ▶ 540p ♪ dilemma #1 – TikTok Sound Studio 576×1024
Nov 27, 2024

Bts for @apmmonaco new winter collection ❤️

19.1M

Views

162.1K

Likes

1.4K

Comments

1.3K

Shares

5.0K

Saves

⏲ 43s ▶ 540p ♪ original sound – dixie 576×1024
Nov 15, 2024

my new collection with @Pull&Bear 😻😻 #pullandbearcommunity

11.0M

Views

89.3K

Likes

505

Comments

832

Shares

3.3K

Saves

⏲ 47s ▶ 540p ♪ Massive – Drake 576×1024
Apr 17, 2025

Me when I hit the… @Be Happy Snacks

10.6M

Views

161.7K

Likes

1.2K

Comments

10.2K

Shares

6.6K

Saves

⏲ 13s ▶ 540p ♪ original sound – Drakefeltthis 576×1024

5 more top videos for @dixiedamelio

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

happy (4) snacks (4) new (4) now (3) link (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

20 unique sounds
original sound - dixie 7x
original sound - Drakefeltthis 2x
original sound - Hayu - Hayu 1x
original sound - Brian Selcik 1x
Doja Beat - bitchbaby 1x
Convenient - Griffin Johnson 1x
Massive - Drake 1x
Upbeat Chill Hip-Hop - Vladislav Kurnikov 1x
оригинальный звук - aburec 1x
TASTE - Tom 1x

What the numbers say

Strengths

  • + Steady plays from video to video (grade B)
  • + Fans save videos (0.10% of views) 1.5x as often as they share them
  • + Verified account

Watch-outs

  • ~ Like rate 3.3%, below the 4.5% median like rate of the creators we track
  • ~ Only 2 of 27 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @dixiedamelio

How many followers does @dixiedamelio have on TikTok?

@dixiedamelio has 54.3M followers on TikTok.

What is @dixiedamelio's TikTok engagement rate?

@dixiedamelio has an engagement rate of 3.38% based on their recent videos.

How much does @dixiedamelio earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @dixiedamelio's estimated Creator Rewards earnings are $233 - $583 per month (only videos over 1 minute earn), with estimated sponsorship value of $271,500 - $651,600 per post.

How many TikTok videos has @dixiedamelio posted?

@dixiedamelio has posted 892 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @dixiedamelio's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 27 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @dixiedamelio TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/dixiedamelio-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.