54.3M
Followers
185
Following
3.3B
Total Hearts
892
Videos
3.7M
Avg Hearts/Video
lifetime average
3.38%
Engagement Rate
7.9y
Account Age
573.3K
Followers/Month
lifetime average
35.2M
Hearts/Month
lifetime average
9.4
Videos/Month
lifetime average
We also record @dixiedamelio's follower count over time. See the @dixiedamelio TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
dixie (@dixiedamelio) is a verified fashion & style TikTok account with 54.3M followers and 892 videos. That ranks 23 of the 1,349 accounts with a TKMetrics report by followers, 49.4x the median account. Since it was created 7.9 years ago it has averaged 573.3K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-04-02 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 294K:1 |
Data Summary
| Videos Analyzed | 27 |
| Avg Plays per Video | 7,171,741 |
| Avg Likes per Video | 237,158 |
| Engagement Rate | 3.38% |
Engagement Analysis
Based on 27 videos
Across the 27 videos we analysed (Jun 25, 2024 to Feb 6, 2026), the average video got 7.2M plays and 3.3% of viewers liked it, 0.7x the 4.5% median like rate of the creators we track. Saves (0.10% of views) outnumber shares (0.07%); comments are under 0.01%.
7.2M
Avg Plays/Video
237.2K
Avg Likes/Video
637
Avg Comments/Video
4.7K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 27 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 27.
10.2M
Median plays, top 10 videos
146.9K
Median likes, top 10 videos
19.1M
75th percentile plays
20.2M
Top Video
4.47
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
193,637,000
Total Plays
6,403,263
Total Likes
17,199
Total Comments
127,119
Total Shares
186,625
Total Saves
Engagement Ratios
@dixiedamelio turns 3.3% of views into likes, 0.10% into saves and 0.07% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
3.31%
Likes / Views
0.01%
Comments / Views
0.07%
Shares / Views
0.10%
Saves / Views
This indicates that viewers prefer to react quickly rather than comment, share, or save content.
Viral Hit Rate
11.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.
11.1%
2x Avg (3 of 27)
0.0%
5x Avg (0 of 27)
Consistency Score
@dixiedamelio's view count swings by a CV of 0.75, steadier than 97% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
B
CV: 0.75
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 7.2M views/video, and about 1.3 videos a month (its posting rate in this sample)
$233 – $583
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 27 analysed videos, with 6% of their views)
Sponsorship Value (Est. Per Post)
Based on 54.3M followers
$271,500 – $651,600
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 27 videos
3 of the 27 videos (11.1%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 10 of 27 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
28s
Average Duration
The account favors short videos under 15 seconds with 10 occurrences. The average duration for these videos is 28 seconds.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 27 videos
The account posts 0.3 videos a week, most often on Friday and Thursday and most around 21:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.3 |
| Avg Gap Between Posts | 545.6h |
| Data Range | Jun 25, 2024 to Feb 6, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Thursday and Friday with a peak at 21:00 UTC. The volume is low at 0.3 posts per week.
Top Videos
Top 10 by play count
81.1M
Combined Plays (Top 5)
3.8M
Combined Likes (Top 5)
16.2M
Avg Plays per Top Video
@griffinjohnson
20.2M
Views
1.5M
Likes
3.7K
Comments
77.1K
Shares
39.1K
Saves
(No caption)
20.2M
Views
1.9M
Likes
1.7K
Comments
17.1K
Shares
46.2K
Saves
Bts for @apmmonaco new winter collection ❤️
19.1M
Views
162.1K
Likes
1.4K
Comments
1.3K
Shares
5.0K
Saves
my new collection with @Pull&Bear 😻😻 #pullandbearcommunity
11.0M
Views
89.3K
Likes
505
Comments
832
Shares
3.3K
Saves
Me when I hit the… @Be Happy Snacks
10.6M
Views
161.7K
Likes
1.2K
Comments
10.2K
Shares
6.6K
Saves
5 more top videos for @dixiedamelio
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Steady plays from video to video (grade B)
- + Fans save videos (0.10% of views) 1.5x as often as they share them
- + Verified account
Watch-outs
- ~ Like rate 3.3%, below the 4.5% median like rate of the creators we track
- ~ Only 2 of 27 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @dixiedamelio
How many followers does @dixiedamelio have on TikTok?
@dixiedamelio has 54.3M followers on TikTok.
What is @dixiedamelio's TikTok engagement rate?
@dixiedamelio has an engagement rate of 3.38% based on their recent videos.
How much does @dixiedamelio earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @dixiedamelio's estimated Creator Rewards earnings are $233 - $583 per month (only videos over 1 minute earn), with estimated sponsorship value of $271,500 - $651,600 per post.
How many TikTok videos has @dixiedamelio posted?
@dixiedamelio has posted 892 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @dixiedamelio's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 27 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @dixiedamelio TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/dixiedamelio-tiktok-profile-stats/