Ria Ricis

Ranking 29 out of 1349 tracked creators, this account is a giant that holds 51.9M followers, which is 47.2 times the median follower count of 1.1M. The growth trajectory is fast as it gains 519.9K new followers every month despite being 8.3 years old. While average views reach 1.8M per video, the engagement is solid because the 5.66% like rate clears the 4.93% median. The rest of this report breaks down audience demographics and content performance trends.

This audience approves of content at a rate higher than the platform median. This approval level places the creator in the top 56% of performers. High save rates of 0.306% compared to lower comment and share rates indicate that viewers find high utility in the content. The raw totals show 5,500 saves against 4,000 comments and 2,200 shares. These figures suggest a preference for personal reference over public discussion or word-of-mouth spread. A brand should treat this channel as a source for evergreen value rather than conversational growth. Reach is erratic with a consistency score of 0.76. Two out of ten videos hit the 2x average mark while no videos reached the 5x threshold. This suggests a steady base but lacks frequent spikes in discovery. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator because their large reach allows them to command high fees. A follower count of 51.9M suggests a brand partnership range between $40,000 and $80,000 per post. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand. This creator earns far more from direct deals than from platform rewards for views alone. The rank of 29 out of 1349 indicates a top tier profile that commands a premium price. High ranking means the creator can decline briefs to maintain exclusivity while smaller accounts must accept lower rates as their ceiling. A cost per view check of $0.02 to $0.04 shows whether a brand is paying for large reach or for this specific name. These are modelled estimates from public metrics, not disclosed earnings.

This account performs well across several durations, though the 15 to 30 second window aligns with the most common format. You should aim for this mid-range length to match the established pace of the feed. Original audio appears in 70% of posts, meaning the creator prioritizes a consistent brand feel over the easy reach of trending sounds. Short captions averaging 28 characters keep the focus on the visual. Open duet and stitch settings invite other creators to interact with every post. The standout clip lasted 15 seconds and pulled 4.1 million views, more than double the average reach. It earned a balanced ratio of about 23 likes for every comment, showing it sparked actual conversation rather than just passive scrolling. Average views near 1.8 million indicate an established audience where high volume is already secured. Focus on engagement and consistency to maintain this large reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account distributes its content evenly across lengths under 60 seconds with a single outlier at 60 to 180s. The average length of 32s shows a preference for videos between 30 and 60 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind cadence because she posts at a volume far exceeding the field median with high frequency. Her output of 35 videos per week compared to the average of under two suggests a very active production engine. While her consistency score is solid, the higher variance in gaps indicates she occasionally posts in bursts rather than on a perfect clockwork schedule. This behavior has only been observed for two days so it remains too new to confirm as a permanent habit. You can expect a high volume of content most often on Tuesday and Wednesday. New uploads frequently land around 06:00 UTC, while Thursday is the quietest day for fresh posts. Marketers can plan campaigns around a steady drumbeat of daily content rather than sporadic drops. Target your tie-ins for mid-week to align with her peak posting days.

Audience & Reach

The creator holds a top-of-field rank with a follower count over forty times the median. This high ranking means a single campaign can reach an audience of broadcast proportions. Because the like rate exceeds the median by more than half a percentage point, a sponsored message earns stronger engagement per viewer. This higher rate suggests that creative content will land effectively with the audience rather than reaching them in a hollow way. The profile fits the beauty and personal care category because the high follower rank combined with the above-average like response indicates an engaged audience at scale.