Barstool Sports

This account ranks 33rd among the 1349 creators we track and holds 49.5M followers, which is 45.0 times the median follower count of 1.1M. This standing makes it a giant at the top of the field. Growth is fast as the account gains 556.2K followers every month despite being 7.4 years old. The catalog has built up a large footprint with 9.7B total plays and 647.2M total likes. These 65.9M shares indicate high word of mouth spread across its history while 22.3M saves suggest the content has lasting value for viewers to keep or watch again. The average view count of 419.3K per video is in line with what an account of this size would predict. The like rate of 6.65% exceeds the median of 4.93%, meaning the audience is highly engaged with the content produced. The rest of this report explores specific engagement patterns and content performance trends.

The audience approves of the content more than average as the like rate sits well above the median. This community moves beyond passive approval to active advocacy. Shares are the most frequent action at 0.676% and do not just indicate interest but signal a desire for word-of-mouth spread. Saves follow at 0.229% while comments reach 0.046%. Downloads occur at a rate of 0.018%. With 192 comments, 2.8K shares, 962 saves, and 76 downloads per video, the data shows that sharing is the dominant behavior. This audience prioritizes distribution over conversation or personal archiving. A brand should focus on content designed for high shareability rather than community building. Reach is erratic with a consistency coefficient of 2.84. While 9.8% of 297 videos hit the 2x average, only 13 videos reached the 5x threshold. This volatility suggests that while peaks occur, they are not consistent. The high share rate relative to other actions defines this as an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 49.5M followers, the expected sponsorship range sits between $100,000 and $250,000 per campaign. This high ceiling exists because brand partnerships scale with total follower count while Creator Fund payouts depend on views. Creator Fund payments often reach only a few cents per thousand views, making it an inefficient primary income source compared to the premium paid for access to a large audience. The rank of 33 out of 1349 means this creator commands a notable brand premium. A top ranked profile like this can decline low offers because their name alone carries authority. Because the engagement rate is higher than the average, they sit at the top end of their valuation bracket. A buyer should use the $250,000 figure as a starting point for negotiations rather than a fixed cost. This high price reflects the influence of the brand rather than just the raw reach. A cost per view check helps determine if an invoice pays for views or for fame. Dividing the top end of the sponsorship band by 419.3K average views results in a cost of roughly $0.60 per video view. This figure allows a buyer to see if a quote is inflated by the creator's status. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Most posts land under 15 seconds, and that specific bucket captures a much larger share of total content than longer formats. However, the 30 to 60 second range earns engagement rates nearly double those of videos over three minutes. Focus on the sub-60 window to capture more active interest per view. Original audio appears in over half of the posts. This choice favors a consistent brand identity over the reach boost provided by trending sounds. Captions stay brief at an average of 54 characters, providing just enough context without distracting from the visual. Turning off duet and stitch features keeps the content contained to this profile rather than inviting outside remixes. The standout video ran for 26 seconds and pulled 10.4 million views, reaching about 24.9 times the normal average. It earned 381.0K likes against only 6k comments. This lopsided ratio shows the clip won through passive watching and quick taps rather than sparking a debate in the replies. Average views stay around 419.3K, which marks this as an established account with a stable reach. Success here depends on maintaining consistent production values for a large base rather than chasing viral outliers. The audience is already large enough that small gains in engagement are less critical than maintaining the current volume of views.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 169 videos under 15 seconds. The 30 to 60s category has the highest engagement at 5.82% compared to longer lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The pattern for @barstoolsports is a Grind because it maintains a high volume of content well above the field median with a consistent presence over nearly two years. This creator posts more than double the average amount of content per week to maintain their reach. While the gap between videos is short, the high variance in timing means the schedule follows an erratic pulse rather than a clockwork rhythm. The large follower base and high average views confirm that this output supports a large audience. New content typically lands on Monday and Thursday with a peak upload hour at 22:00 UTC. Sunday remains the quietest day for new posts. Marketers can expect a frequent drumbeat of content to support a campaign, even if the exact timing of each drop fluctuates. Plan your tie-ins for Monday or Thursday to align with these primary upload windows.

Audience & Reach

The creator holds a top-of-field rank with a follower count forty-five times the median. This position provides a broadcast-scale reach for any single campaign. Content performs well against the standard benchmark as the like rate exceeds the median by over one percent. A brand can expect higher engagement per view compared to average accounts in this category. Data shows the audience is concentrated entirely within the United States. While the brand reaches the American market effectively, it cannot rely on international segments for a global campaign. The archive contains billions of total plays across thousands of videos. This deep history means a sponsored tag sits alongside content that has already been consumed by millions over several years rather than starting fresh. The audience fits the sports and betting category. The high like response combined with top-of-field ranking suggests a concentrated fan base within this specific niche.