@barstoolsports | TikTok Account Stats

Q: How many followers does @barstoolsports have on TikTok?

@barstoolsports has 49.5M followers on TikTok.

Q: What is @barstoolsports's TikTok engagement rate?

@barstoolsports has an engagement rate of 8.14% based on their recent videos.

Q: How much does @barstoolsports earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @barstoolsports as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $247,669 - $594,406 per post.

Q: How many TikTok videos has @barstoolsports posted?

@barstoolsports has posted 23.2K videos on TikTok.

Account Overview

What This Report Covers

Barstool Sports (@barstoolsports) is a verified sports TikTok account with 49.5M followers and 23,226 videos. That ranks 33 of the 1,349 accounts with a TKMetrics report by followers, 45.0x the median account. Since it was created 7.4 years ago it has averaged 556.2K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-01-15
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	23K:1

Data Summary

Videos Analyzed	297 (1.3% of total)
Avg Plays per Video	355,367
Avg Likes per Video	26,004
Engagement Rate	8.14%

Metrics based on 297 most recent videos (1.3% of 23.2K total). Averages and rates leave out 2 of the 3 pinned videos, which stay at the top of the profile however old they are; 1 more has no stored play count and is still counted.

Engagement Analysis

Based on 295 of 297 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 295 videos we analysed got an average of 355.4K plays and 7.3% of viewers liked them, 1.6x the 4.5% median like rate of the creators we track. Saves (0.23% of views) trail shares (0.78%); comments are 0.04%.

355.4K

Avg Plays/Video

26.0K

Avg Likes/Video

160

Avg Comments/Video

2.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 297 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 295 that aren't pinned.

766.0K

Median plays, top 60 videos

46.7K

Median likes, top 60 videos

1.7M

75th percentile plays

10.4M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 295 videos of the sample that aren't pinned across 23.2K total videos.

8.3B

Est. Total Plays

10.2B

Total Likes (TikTok's count)

3.7M

Est. Total Comments

64.5M

Est. Total Shares

18.9M

Est. Total Saves

Engagement Ratios

@barstoolsports turns 7.3% of views into likes, 0.23% into saves and 0.78% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Below the median

7.32%

Likes / Views

0.04%

Comments / Views

0.78%

Shares / Views

0.23%

Saves / Views

This indicates that viewers prefer to react quickly rather than start conversations in the comments.

Viral Hit Rate

10.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 44% of the creators we track. The 5x figure is the same measure at five times the norm.

10.2%

2x Avg (30 of 295)

4.1%

5x Avg (12 of 295)

Measured against the average of the 295 videos that aren't pinned.

Consistency Score

@barstoolsports's view count swings by a CV of 2.84, steadier than 31% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.84

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @barstoolsports as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 49.5M followers

$247,669 – $594,406

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 297 videos

30 of the 295 videos that aren't pinned (10.2%) passed twice the average plays and 12 passed five times it. Plays are uneven from one video to the next (consistency grade D). 169 of 297 videos are under 15 seconds and 24 run a minute or longer, so few of its videos can earn Creator Rewards.

Primary Content Categories

gaming

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

24s

Average Duration

<15s

169

15-30s

69

30-60s

35

1-3min

22

3min+

2

The account favors short content with 169 videos under 15 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

55.6%

165 of 297

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 8.14% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	169	5.59%
15-30s	69	5.39%
30-60s (best)	35	5.82%
1-3min	22	4.21%
3min+	2	2.95%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 297 videos (1.3% sample)

The videos we analysed went up most often on Thursday and Monday and most around 4:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 297 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 300 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 297 videos analysed above.

Thursday

70

Monday

64

Wednesday

61

Tuesday

61

Friday

31

Sunday

13

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 297 most recent videos (1.3% of 23226 total). Counts reflect appearances in sampled videos.

#nyc (66) #knicks (62) #NBA (61) #worldcup2026 (31) #usa (9) #boston (9) #Scotland (6) #fifaworldcup (5) #timotheechalamet (3) #norway (3) #france (3) #fortnite (3) #UFC (3) #argentina (2) #japan (2) #avengers (2) #marvel (2) #Soccer (2) #67 (2) #spain (2) #capeverde (2) #newyork (2) #MLB (2) #freedom250 (2) #NFL (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 297 most recent videos (1.3% of 23226 total). Excludes stopwords, hashtags, and mentions.

knicks (45) ig (44) parade (16) bro (15) wait (14)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

68 unique sounds | from 297 sampled videos

original sound - barstoolsports - Barstool Sports 141x

Chopin Nocturne No. 2 Piano Mono - moshimo sound design 37x

EHHHHHHH EH EH EH - ninga 10x

How You Like Me Now - The Heavy 10x

Stress, tension, suspense, mystery - SuzuhaYumi 6x

memories - leadwave 6x

Self Aware - Temper City 5x

Sakura-lined street - KCNX 5x

Summer - Wiliam Show 4x

Relaxed - MC Mablo Dos Paredões 3x

What the numbers say

Strengths

+ Like rate 7.3%, 1.6x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 24 of 297 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @barstoolsports

How many followers does @barstoolsports have on TikTok?

@barstoolsports has 49.5M followers on TikTok.

What is @barstoolsports's TikTok engagement rate?

@barstoolsports has an engagement rate of 8.14% based on their recent videos.

How much does @barstoolsports earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @barstoolsports as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $247,669 - $594,406 per post.

How many TikTok videos has @barstoolsports posted?

@barstoolsports has posted 23.2K videos on TikTok.

Barstool Sports