Brooke Monk

Ranking as number 34 out of 1349 tracked creators makes this account a giant that holds 47.2M followers, which is 42.9 times the median follower count of 1.1M. The growth trajectory is fast with an acquisition of 579.9K new followers every month over its 6.8 year lifespan. A total catalogue of 134.7B plays and 10.2B likes establishes a large historical footprint for the brand. The 151.4M shares indicate a high level of word of mouth movement across the community while the 457.9M saves prove the content has deep keeper value for viewers. This volume of saved content suggests that the audience views the videos as reference points or high value media worth revisiting multiple times. The average of 28.8M views per video is well above what a creator with this follower count would typically expect to see. Furthermore, the 7.54% like rate comfortably exceeds the median of 4.93% to prove active engagement from the audience. The rest of this report breaks down specific content pillars and engagement trends.

This audience approves of content at a rate well above the median, ranking 448 out of 1349. The data reveals high intent to return through saves and downloads. Saves represent the most frequent action at 0.34% per view, while downloads follow at 0.015%. These behaviors outperform shares at 0.112% and comments at 0.038%. With 97.9K saves, 32.4K shares, 11.0K comments, and 4.2K downloads per video, the audience prioritizes personal archiving over public discussion. Brands should treat this as a high-value reference channel where users keep content for later use rather than engaging in immediate conversation. Reach is inconsistent due to a 1.23 consistency coefficient. Only 9.0% of the 277 videos hit the 2x average mark, while 4 reached the 5x threshold. This indicates an audience that reacts strongly to specific peaks but does not engage with every post equally. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large follower base. A profile with 47.2M followers commands a high valuation in the $500,000 to $1,000,000 range per campaign. This scale far outpaces Creator Fund payouts which rely on views and pay only pennies per thousand. While view counts are high, the direct correlation between follower count and brand prestige makes sponsorship the dominant income source. A rank of 34 among 1,349 creators places this account in a tier where they command a notable premium. They occupy a position that allows them to decline low-value briefs while demanding top-tier rates for high-impact placements. The high like rate suggests they sit at the upper end of their estimated value band. A cost-per-view calculation of roughly $0.017 to $0.035 per view helps buyers determine if a quote pays for reach or for the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this content strategy. Most videos fall under 30 seconds, yet the 180-second plus category earns a higher engagement rate of 8.21% over the 7.14% seen in the middle bracket. Choose longerer formats only when you want to drive deeper interaction, but use shorter clips for the highest volume of reach. The gap between these two tiers represents about one percentage point of total engagement per view. Original audio appears on nearly 73% of posts. This choice trades out the potential reach of trending sounds to build a unique brand identity through consistent audio. Captions stay very brief at an average of 17 characters, ensuring the visuals do the heavy lifting. The absence of duet and stitch options means the account keeps its content exclusive and prevents others from remixing the footage. The top video lasted 46 seconds and pulled 375.1 million views, which is about 13 times the usual reach for this creator. It gathered 23.7 million likes against only 59.1k comments to create a ratio of 401 likes per comment. This lopsided split shows the clip won through passive watching and quick taps rather than sparking an active debate in the replies. Average views sit at 28.8 million, marking this as a large established account. Advice for this scale focuses on maintaining consistent high-volume reach rather than trying to find a breakout moment. The audience size is already so large that minor engagement fluctuations do not change the scope of the reach.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up nearly half of the content. These short videos do not perform as well as those over 3 minutes.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because her posting volume sits well above the field median with a high frequency rank. She posts nearly three times as often as the average creator and maintains a much tighter gap between uploads. This active pace has been established for over a year, making it a durable habit rather than a recent trend. While her consistency grade is lower due to some irregular intervals in her posting gaps, the sheer volume of content provides a reliable stream for brand planning. New content most often lands on Monday and Tuesday, with a notable lull occurring on Friday. The busiest upload hour occurs at 00:00 UTC. Marketers can expect a dependable drumbeat of posts to support a campaign. You can time specific tie-ins around the heavy posting days on Monday and Tuesday to ensure maximum visibility when new content drops.

Audience & Reach

The creator ranks 34th among tracked accounts with a follower multiple of 42.9x above the median. This rank establishes broadcast-scale reach for any single campaign activation. Engagement levels sit well above the median like rate. A higher percentage of viewers interact with content means a sponsored message earns more weight per view. Domestic presence is concentrated entirely within the United States. While this allows for deep penetration into the American market, the lack of international distribution means a global brief requires additional creators to reach other regions. The total play count across the catalog reaches 134.7 billion. Placing a brand tag alongside content with such an extensive history means the partner joins an established archive rather than starting from zero. The audience fits the Beauty and Personal Care category because the high like response combined with broadcast-scale reach supports a large-scale product launch.