Brent Rivera

Sitting at rank 31 out of 1349 tracked creators with 50.5M followers, this account is a giant that holds 45.9 times the median follower count of 1.1M. The growth trajectory is fast as it gains 401.0K new followers every month despite being 10.5 years old. The average view count of 11.7M per video sits well above what is expected for an account of this size, while the 6.12% like rate exceeds the 4.93% median. The rest of this report covers specific engagement trends and audience retention metrics.

The audience approves of the content more than usual with a like rate of 6.12% against the 4.93% median. This places the creator at rank 565 of 1349. High save rates of 0.279% compared to share rates of 0.176% and comment rates of 0.025% show a clear preference for personal reference over public interaction. These figures translate to 32.6K saves, 20.6K shares, and 2.9K comments per video. The audience prioritizes keeping the content for later use while skipping active discussion. Brands should treat this as a high-utility archive rather than a community forum. Reach is inconsistent with a consistency cv of 1.86. Only one video out of 35 reached 2x the average, and only one hit the 5x mark. This indicates unpredictable growth patterns for new campaigns. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. A follower count of 50.5M suggests a sponsorship range between $120,000 and $250,000 per campaign. These high figures come from brand deals because they scale with total audience size. In contrast, the Creator Fund pays only pennies per thousand views and cannot compete with direct brand fees. The rank of 31 out of 1349 places this creator in a tier where they command a notable premium. This status allows them to decline low-value offers and demand top-of-market rates. A buyer should view the $250,000 ceiling as a starting point for negotiation rather than a fixed price. A cost-per-view gut check of roughly $0.02 suggests that high quotes are paying for name recognition rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed and capture the most engagement. Most content falls into this category, while the 30 to 60 second bucket sees much lower participation. Use the sub-15 format as your primary goal to capture a reach gap of nearly double the longer segments. Original audio dominates the mix, choosing a consistent brand identity over the reach of trending sounds. Captions stay brief at an average of 25 characters to keep the focus on the visuals. Open duet and stitch settings across almost every post invite other creators to participate in the content. The standout video lasted only 10 seconds and reached 11.3 times the normal view count. It pulled 7.6 million likes against just 33.6k comments, showing that quick taps won over active debate. This lopsided ratio confirms the clip earned passive watching rather than a conversation. Average views of 11.7 million mark this as a large established account with high baseline reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up the vast majority of the content. The average video length is 16 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the field median with a high follower rank. The posting frequency is higher than most creators and the gap between uploads is shorter than average. While the pace has only been established for 86 days, the volume of content provides more opportunities for brand placement than many peers. New videos often land on Thursday and Friday, while Wednesday remains the quiet day. Content typically drops around 00:00 UTC. Because the consistency grade is low and the gap variance is high, you should expect sporadic bursts rather than a clockwork schedule. You can plan around the frequent volume of posts but must account for irregular timing when choosing specific days to align a tie-in.

Audience & Reach

The audience sits at a top-of-field rank with a multiple of forty-five point nine over the median creator. This scale means a single campaign can reach a broad set of viewers across the platform. Because the like rate exceeds the median by more than one percentage point, a brand message earns stronger engagement per view. This higher interaction level suggests that sponsored content will land with more impact than an average post. The account fits the entertainment category because its high follower rank and above-average like response indicate a highly engaged audience at scale.