Michael Le

This account is a giant that ranks 32 out of 1349 creators and holds 50.2M followers, which is 45.6 times the median follower count of 1.1M. It maintains fast growth by gaining 395.0K new followers every month despite being 10.6 years old. The average reach of 1.8M views per video aligns with expectations for a creator of this scale. Furthermore, the 11.60% like rate more than doubles the 4.93% median, indicating that the audience is highly engaged with the content provided. The rest of this report breaks down specific engagement patterns and content performance.

This audience approves of content at more than double the median rate. The high like ratio ranks 152 out of 1349 creators. This confirms strong initial sentiment for the brand message. Saves represent the most frequent action with a 0.977% rate, followed by shares at 0.289% and comments at 0.044%. These figures correspond to 17.8K saves, 5.3K shares, and 797 comments per video. The audience favors keeping content for later reference over active discussion or immediate sharing. Brands should expect high retention value rather than high conversation volume. Reach is inconsistent across the 35 videos. Only 6 videos hit the 2x average while one reached 5x. A consistency coefficient of 1.79 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to the large scale of their audience. A follower count of 50.2M suggests a potential sponsorship value between $150,000 and $300,000 per campaign. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views while sponsorship fees scale directly with the size of the follower base. The high rank of 32 out of 1349 means this creator commands a notable premium for their presence. They can demand top rates and decline low offers because their reach is established. A buyer should view the $150,000 to $300,000 range as a starting point for negotiations rather than a fixed cost. The high like rate of 11.60 percent indicates deep engagement that justifies a position at the top of this bracket. A cost per view check helps determine if a quote pays for reach or fame. Dividing the upper sponsorship estimate by 1.8M average views results in a cost of $0.16 per view. This figure confirms that the creator commands a premium for their name and influence beyond simple impressions. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 15 to 30 second range where most clips land. Target this duration to match the current output and capture high engagement. Since shorter clips under 15 seconds appear less frequently than mid-length ones, focus on that core window. Original audio appears on over half of the posts, a choice that prioritizes a signature sound over riding trending waves for easy reach. Captions stay brief at 48 characters to keep the focus on visual action. Open settings for both duets and stitches invite other creators to remix and build upon the content. The standout video lasted 25 seconds and reached 15.3 million views, outperforming typical reach by over eight times. It earned a lopsided ratio of 758 likes for every comment, meaning it won through passive viewing rather than active debate. Average views near 1.8 million indicate an established audience with large scale. Success here depends on maintaining consistent high volume rather than searching for rare breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as more than half of the content falls into this range. The average video length is 23 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because they maintain a top-tier follower rank despite posting well below the field median. They produce content at a slow pace, but their high average view count indicates each post carries substantial weight. This pattern has remained stable for over two years. While the gap between posts is wide, the inconsistent consistency grade suggests an irregular rhythm rather than a steady clockwork cycle. New content most often appears on Sunday and Monday, while Wednesday remains the quietest day. The busiest upload hour occurs at 22:00 UTC. Marketers should expect sporadic drops of high-impact content rather than a dependable drumbeat. You can time a tie-in for the weekend to align with these specific windows when new posts are most likely to land.

Audience & Reach

The creator holds a top-of-field follower rank with a multiple of 45.6 over the median. This ranking indicates that a single campaign can reach many people across a wide audience base. Location data is not available for this account. A like response more than double the median indicates a high level of engagement per viewer. This means a sponsored post will likely achieve stronger interaction than standard benchmarks. The profile fits the beauty and personal care category because the high engagement rate paired with broad reach suggests an audience that responds well to visual content.