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Ranking 28 out of 1349 tracked creators makes this account a giant that holds 52.3M followers. This follower count sits at 47.5 times the median of 1.1M for the creators we track. The growth trajectory is fast as the account adds 517.4K new followers every month despite being 8.4 years old. A lifetime footprint of 5.2B total plays and 686.4M total likes establishes a large archive of content. The 12.3M total shares indicate high word of mouth distribution while the 30.5M total saves suggest deep rewatch value for the audience. The average view count of 16.4M per video is well above what an account of this size would typically predict. The 13.16% like rate clears the 4.93% median by a wide margin, confirming that the engagement remains high relative to typical content. This disparity between likes and views suggests the audience is highly active rather than passive. The rest of this report breaks down the specific performance metrics for each individual video in the catalog.

The audience approves of content at a rate far above the typical user. This high approval rank places them in the top tier of creators for engagement. Saves represent the most common action with 0.585% of views, followed by downloads at 0.45%. These figures indicate that viewers treat the content as a reference or a keeper to return to later. Shares are the next highest activity at 0.236%, while comments sit at 0.125%. The raw counts for these actions total 95.9K saves, 73.8K downloads, 38.7K shares, and 20.5K comments. This audience over-indexes on saving and downloading content to their devices rather than engaging in public conversation. A brand should focus on creating high-value utility pieces that users want to store for later use instead of prioritizing community dialogue. Reach is inconsistent across the 289 videos. Only 10% of the content reached double the average, while 8 videos hit five times the average. A coefficient of variation of 1.53 indicates highly erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals form the primary revenue stream for this creator due to their large reach. A follower count of 52.3M suggests a high-end sponsorship band between $100,000 and $250,000 per post. Brand deals scale with total audience size while Creator Fund payouts depend on views and pay only pennies per thousand. This discrepancy makes direct partnerships far more lucrative than platform fund programs for accounts at this level. A rank of 28 out of 1349 places this creator among the elite tier of the platform. High rankings allow a creator to command a premium price because they can decline low-paying briefs to maintain brand integrity. The high like rate also positions them toward the top of their expected pay range. A cost-per-view gut check of $0.006 to $0.015 per view helps buyers determine if a quote reflects actual reach or just the value of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this strategy. This specific window earns a 14.97% engagement rate compared to 12.99% for the next longest bracket. Choosing the shorter format provides a roughly 16% jump in engagement over the longer clips. Focus on the sub-30 second range to maximize how viewers interact with every post. Original audio appears on about one third of the content. This choice sacrifices potential reach from trending sounds to establish a distinct brand identity. Captions average 113 characters, providing enough text to set the scene without overwhelming the viewer. Disabling both duet and stitch options keeps the focus entirely on the primary footage rather than community remixes. The top post lasted 21 seconds and reached 254.9 million views. This performance outperformed the typical reach by a factor of 15.5. It earned 18.2 million likes against only 85.3k comments, creating a ratio of 213 likes per comment. Such a lopsided balance proves that this clip succeeded through passive watching rather than active debate. Average views sit at 16.4 million per post. This high floor means the account functions as a large established authority. Strategy here focuses on maintaining consistency for an existing audience rather than trying to find new fans. The sheer scale of the reach makes minor engagement gains less critical than staying within the proven format.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 119 posts. This length also performs best as it has a higher engagement rate than the 30 to 60 second category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they rank near the top of the field in followers despite posting well below the median frequency. Their content appears less than once a week and the gap between posts is much larger than the typical creator. This slow pace has remained consistent for over seven years, establishing it as a durable habit rather than a new trend. The high consistency coefficient indicates that the timing of these uploads fluctuates well even though the low volume remains steady. New content most frequently lands on Thursday and Friday. A quiet period occurs on Sunday. The busiest hour for new posts is 15:00 UTC. Marketers can expect sporadic drops rather than a predictable weekly drumbeat. Campaigns should aim for alignment with the Thursday or Friday windows to capture fresh content when it arrives.

Audience & Reach

Ranked 28 out of 1349, this account sits at a 47.5x multiple above the median creator. This positioning confirms broadcast-scale reach for any single campaign execution. The like rate sits well above the median by over eight percentage points. Such high engagement relative to views means a brand message earns a much stronger response from viewers than the average account. Data shows the audience is concentrated entirely within South Korea. While this ensures deep penetration into the Korean market, a brand cannot count on any reach in other regions like the United States or Brazil for a global campaign. A backlog of content has accumulated over 5 billion total plays. This means a new brand tag sits alongside a body of work that already reached billions of viewers before your first post went live. The high engagement rate combined with broadcast-scale size makes this profile fit the beauty and cosmetics category.