nbcnews

This account ranks 356 out of 1349 tracked creators and holds 11.8M followers, which is 10.7 times the median follower count of 1.1M. This position identifies the profile as a giant in the current landscape. The growth trajectory shows an addition of 134.0K followers each month over its 7.3 year existence, marking the expansion as fast for such an established account. The total catalogue has accumulated 6.7B plays and 526.0M likes to build a large historical footprint. High share counts of 58.3M indicate that content frequently moves through word of mouth networks while 28.9M saves suggest the archive provides high rewatch value for the audience. The average view count of 676.1K per video is in line with what an account of this size would predict. The like rate of 7.89% exceeds the median of 4.93% and indicates that the active audience engages more frequently than the typical creator. The following report provides a deep dive into specific content performance metrics and engagement trends.

The audience approves of content at a rate well above the median. This high approval indicates a loyal base that finds value in the brand identity. Shares are the most frequent action taken by viewers, followed by saves and comments. Downloads occur at the lowest frequency. These actions translate to 5.9K shares, 2.9K saves, 839 comments, and 359 downloads per video. The high share rate shows strong word-of-mouth potential for brand messaging. High save counts suggest users treat content as a reference point they intend to revisit. Lower comment rates compared to shares indicate that while the audience advocates for the content, they do not engage in frequent public discussion. Brands can expect high distribution but should not rely on community conversation for engagement. Reach is inconsistent across the 300 videos analyzed. Only 7.3% of content reached the 2x average mark, with only 12 videos hitting the 5x threshold. A coefficient of variation of 3.79 confirms that reach is erratic rather than predictable. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account due to its large scale. A follower count of 11.8M suggests a high-value brand placement range between $25,000 and $45,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions, making them negligible compared to the fees earned from direct partnerships. The rank of 356 out of 1349 puts this creator in a position of power. They sit well above the median and can command a premium for their reach and high engagement rate. A buyer should view the estimated range as a starting point for negotiation rather than a fixed cost. High performance metrics allow them to demand more for the brand association alone. A cost-per-view check reveals if a quote is driven by reach or fame. Dividing the $45,000 top end of the band by 676.1K average views results in roughly $0.06 per view. This helps buyers determine if they are paying for actual eyeballs or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls in the 60 to 180 second range, while shorter clips under 15 seconds see much lower engagement. Specifically, longer videos engage at 8.0% compared to only 3.6% for those under 15 seconds. This difference means long-form content captures more than double the interaction of short-form clips. Prioritize building out segments over thirty seconds to capture a deeper audience response. Original audio is used on nearly every post, showing a preference for brand consistency over trending reach. The account sacrifices the boost from popular sounds to maintain its own identity. Captions average 188 characters, providing substantial context and information with each clip. Duet and stitch features are disabled across the board, keeping the feed closed to remixing. The peak performer lasted 19 seconds and earned 35.5 million views, a large jump of 52.5 times the usual reach. It gathered 1.8 million likes against only 18.6k comments, creating a ratio of 95 likes per comment. This result shows that high-velocity clips can achieve large scale through passive watching rather than active debate. Average views sit at over 600,000 per video for this established news outlet. Success here depends on maintaining a consistent presence to an already large audience. The content strategy focuses on information density and brand authority rather than chasing fleeting trends. This account operates from a position of high stability where steady volume is the primary goal.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they are the most frequent length. This preferred range does not perform as well as the 3 minute plus category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a Grind pattern because it posts far above the field median with high frequency. The content volume is large compared to the average creator. This pace has been established for only ten days, so the rhythm is not yet a proven long-term habit. High variance in posting intervals creates an erratic flow rather than a clockwork schedule. Despite this inconsistency, the account maintains a high follower rank and strong average views. New content lands most often on Wednesday and Thursday. The busiest hour for uploads occurs at 22:00 UTC. Sunday is the quietest day for new posts. Marketers can expect a constant stream of content to work with during a campaign. You should aim to time specific tie-ins for mid-week appearances when the volume peaks.

Audience & Reach

The account holds a top-of-field rank with a multiple of over ten times the median creator size. This indicates that a single campaign can reach an audience at broadcast scale rather than within a niche community. Since the like rate sits well above the median, your message earns a stronger response per viewer than most creators in this category. A higher engagement rate means the content typically captures attention more effectively than average for the same volume of views. The data shows that the audience is concentrated entirely within the United States. While you can reach the American market reliably, you cannot count on any other specific regions to fulfill a global brief. A lifetime footprint of over six billion plays means your brand tag sits alongside content already consumed by millions of people. This context places your campaign among established pillars rather than as a new entry into the feed. This audience fits the News and Media category because the high like response combined with broadcast scale confirms an audience that engages with authoritative information.