11.8M
Followers
18
Following
1.1B
Total Hearts
9.9K
Videos
115.9K
Avg Hearts/Video
lifetime average
8.89%
Engagement Rate
7.3y
Account Age
134.0K
Followers/Month
lifetime average
13.0M
Hearts/Month
lifetime average
112.2
Videos/Month
lifetime average
We also record @nbcnews's follower count over time. See the @nbcnews TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
@nbcnews is a verified news & politics TikTok account with 11.8M followers and 9,859 videos. That ranks 356 of the 1,349 accounts with a TKMetrics report by followers, 10.7x the median account. Since it was created 7.3 years ago it has averaged 134.0K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2019-02-20 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 654K:1 |
Data Summary
| Videos Analyzed | 300 (3.0% of total) |
| Avg Plays per Video | 676,077 |
| Avg Likes per Video | 53,353 |
| Engagement Rate | 8.89% |
Metrics based on 300 most recent videos (3.0% of 9.9K total).
Engagement Analysis
Based on 300 videos (3.0% sample)
Across the 300 videos we analysed (Jun 9, 2026 to Jun 19, 2026), the average video got 676.1K plays and 7.9% of viewers liked it, 1.8x the 4.5% median like rate of the creators we track. Saves (0.43% of views) trail shares (0.88%); comments are 0.12%.
676.1K
Avg Plays/Video
53.4K
Avg Likes/Video
839
Avg Comments/Video
5.9K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 300 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 300.
1.2M
Median plays, top 60 videos
87.3K
Median likes, top 60 videos
2.0M
75th percentile plays
35.5M
Top Video
5.1
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 300-video sample across 9.9K total videos.
6.7B
Est. Total Plays
1.1B
Total Likes (TikTok's count)
8.3M
Est. Total Comments
58.3M
Est. Total Shares
28.9M
Est. Total Saves
Engagement Ratios
@nbcnews turns 7.9% of views into likes, 0.43% into saves and 0.88% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
7.89%
Likes / Views
0.12%
Comments / Views
0.88%
Shares / Views
0.43%
Saves / Views
This indicates that viewers prefer to react to content rather than start conversations.
Viral Hit Rate
7.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 17% of the creators we track. The 5x figure is the same measure at five times the norm.
7.3%
2x Avg (22 of 300)
4.0%
5x Avg (12 of 300)
Consistency Score
@nbcnews's view count swings by a CV of 3.79, steadier than 13% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 3.79
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @nbcnews as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 11.8M followers
$58,885 – $141,324
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 300 videos
22 of the 300 videos (7.3%) passed twice the average plays and 12 passed five times it. Plays are uneven from one video to the next (consistency grade D). 14 of 300 videos are under 15 seconds and 109 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
55s
Average Duration
The account favors videos between 60 and 180 seconds as they are the most frequent length.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 8.89% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits above every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 14 | 3.60% |
| 15-30s (best) | 80 | 5.23% |
| 30-60s | 97 | 4.92% |
| 1-3min | 106 | 4.75% |
| 3min+ | 3 | 8.00% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 300 videos (3.0% sample)
The account posts 210.0 videos a week, most often on Thursday and Wednesday and most around 3:00 and 22:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 210.0 |
| Avg Gap Between Posts | 0.8h |
| Data Range | Jun 9, 2026 to Jun 19, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts around 210 times per week with the highest activity on Wednesday and Thursday. The busiest hour is 22:00 UTC while Sunday is the quietest day.
Top Videos
Top 60 by play count from 300 analyzed
79.2M
Combined Plays (Top 5)
6.5M
Combined Likes (Top 5)
15.8M
Avg Plays per Top Video
A 21-year-old woman died after being thrown from a bridge without proper bungee cord equipment in São Paulo, Brazil, according to the local governor’s office. Six people were initially brought in for questioning and three have been arrested in connection with the incident.
35.5M
Views
1.8M
Likes
18.6K
Comments
666.3K
Shares
146.9K
Saves
As Scotland fans descend on Boston for the country's first World Cup appearance in over 25 years, their beer consumption may be contributing to dry taps in the city, according to local bar owners.
16.5M
Views
2.1M
Likes
14.5K
Comments
312.3K
Shares
94.4K
Saves
International tourists attending the #FIFAWorldCup are experiencing culture shock as they travel through the U.S.
10.9M
Views
1.4M
Likes
6.0K
Comments
23.0K
Shares
49.2K
Saves
A school bus that had transported World Cup fans back from the Brazil-Morocco game in New Jersey was set on fire in Manhattan, according to a Reuters journalist, as fans celebrated the New York Knicks championship victory over the Spurs. Other buses were also damaged in a chaotic night.
8.4M
Views
696.7K
Likes
15.3K
Comments
141.3K
Shares
65.2K
Saves
Shares of SpaceX, Elon Musk’s rocket company, began trading publicly Friday on the Nasdaq stock exchange, raising $75 billion for the company in the largest IPO ever and making Musk a trillionaire.
7.8M
Views
595.9K
Likes
18.8K
Comments
65.9K
Shares
39.0K
Saves
55 more top videos for @nbcnews
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 300 most recent videos (3.0% of 9859 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 7.9%, 1.8x the 4.5% median like rate of the creators we track
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @nbcnews
How many followers does @nbcnews have on TikTok?
@nbcnews has 11.8M followers on TikTok.
What is @nbcnews's TikTok engagement rate?
@nbcnews has an engagement rate of 8.89% based on their recent videos.
How much does @nbcnews earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @nbcnews as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $58,885 - $141,324 per post.
How many TikTok videos has @nbcnews posted?
@nbcnews has posted 9.9K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @nbcnews's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 300 analyzed videos (3.0% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @nbcnews TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/nbcnews-tiktok-profile-stats/