thequotecircle

Ranking at 355 out of 1349 creators, this account holds a status as a giant because its 11.8M followers are 10.7 times the median follower count of 1.1M. The growth trajectory is fast with 166.9K new followers every month over a lifespan of 5.9 years. A catalog of 2.5B total plays and 205.5M total likes establishes a large historical footprint for the brand to tap into. The 28.4M shares indicate that the content has high word of mouth spread while the 36.7M saves confirm that the videos have deep keeper value for the audience. This reach verdict confirms that the 8.17% like rate clears the 4.93% median, and the average of 1.1M views per video is in line with what an account of this size should produce. The data shows a highly engaged community that interacts with content far more than the average user. The rest of this report breaks down specific engagement trends and audience demographics.

The audience approves of the content at a rate much higher than the platform median. This high approval signals strong initial interest in the core message. Engagement data reveals how viewers interact after watching. The highest engagement is found in downloads at 1.484% and saves at 1.46%. These figures represent intent to keep the content for later reference. Shares also rank high at 1.13%, indicating strong word-of-mouth advocacy. Comments sit at the lowest level of interaction with a rate of 0.087%. The raw counts show 16.7K downloads, 16.4K saves, 12.7K shares, and 979 comments per video. This audience over-indexes on saving and sharing while under-indexing on conversation. A brand should treat this as a high utility channel where content serves as a resource rather than a community forum. Reach is inconsistent across the 299 videos. Only 12% of posts reached the 2x average mark, with 14 videos hitting the 5x threshold. The coefficient of variation of 1.85 indicates erratic reach patterns. This profile represents an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator due to their large reach. With 11.8 million followers, they likely command a sponsorship fee between $40,000 and $60,000 per post. This high-end bracket exists because brand deals scale with total audience size. Creator Fund payouts are much lower because those payments scale only with views and pay mere pennies per thousand. A rank of 355 out of 1349 places this creator in a position of power. They command a premium over the median and can often decline low-paying briefs to maintain their brand. The high like rate suggests they sit at the top end of their potential pricing range. A buyer should view the $60,000 figure as a starting point for negotiation rather than a fixed cost. The cost per view calculation helps buyers determine if they are paying for reach or for the creator's fame. At 1.1 million average views, a quote of $60,000 equals roughly $0.05 per view. If a brand pays more than this, they are paying a premium for the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips drive higher engagement on this account. Most content sits between 60 and 180 seconds, while videos under 15 seconds see a lower return. Specifically, the longer format earns an 8.13% engagement rate compared to just 6.51% for the shortest clips. You should aim for longer durations to capture more interaction from the audience. Original audio dominates nearly every post on this feed. This choice sacrifices the potential of trending sounds to build a recognizable brand identity through unique audio. Captions remain brief at an average of 60 characters to ensure the text stays secondary to the visual content. Closing off duet and stitch options keeps the focus entirely on the primary creator rather than outside collaborations. The peak performance came from a 70-second video that reached 16.3 million views. This clip outperformed the typical reach by a factor of 14.5. It earned over a million likes against just under five thousand comments, which shows a large preference for passive watching. People clicked the heart button far more than they stopped to type in the comment section. Average views per video sit at 1.1 million, indicating an established and stable audience size. Success here relies on maintaining high volume within a set style rather than hunting for breakout moments. The account functions as a large-scale content machine where consistency is the primary goal. Growth depends on keeping the core message clear to this large existing following.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds since they are the most frequent. This duration performs better than the under 15s category because longer content yields higher engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they maintain a steady output near the field median despite an erratic consistency grade. This pace has been established for over three years to provide a durable foundation for planning. While the high variance in posting intervals suggests less predictability than a clockwork schedule, the volume remains consistent enough to support a regular campaign. Content typically lands on Tuesday and Thursday with a peak upload window at 22:00 UTC. Saturday serves as the quiet day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time specific tie-ins around the Tuesday and Thursday windows to ensure fresh content aligns with your campaign goals.

Audience & Reach

The account sits at rank 355 with a multiple of 10.7 over the median creator. This position indicates a broadcast-scale audience where a single campaign reaches a high volume of people. Engagement is strong as the like rate exceeds the median by more than three percentage points. A brand message earns a stronger response per viewer because the content consistently generates interaction beyond standard expectations. The geographic data shows a heavy concentration in the United Kingdom at 99 percent. Brands can reach this specific market effectively but cannot expect to hit the Greek audience from this profile. Because of this split, a global campaign would require additional creators to capture the smaller regions. A backlog of over 2.5 billion total plays provides a deep historical footprint. This means any sponsored tag sits alongside content that has been viewed many times over by different users throughout the account history. The audience fits the entertainment category because the high like response and broadcast-scale size provide a stable platform for wide reach.