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With 11.8M followers, this account ranks 354 out of 1349 and holds a size more than ten times the median follower count of 1.1M to be classified as a giant. The growth trajectory is fast, adding 204.9K new followers every month over its 4.8 year lifespan. This high volume of monthly gains indicates a very rapid expansion for an established account. The average reach of 234.9K views per video aligns with the expectations for an account of this scale. While the 4.97% like rate is only slightly above the 4.93% median, it confirms that engagement remains consistent with what a giant profile should deliver. The rest of this report breaks down the specific content performance and audience demographics.

The audience approves of the content slightly more than average, ranking 670 out of 1349 for like rates. This indicates consistent interest from viewers despite the modest margin above the median. Saves represent the most frequent action at a rate of 0.236% per view. Shares follow at 0.15%, while comments account for 0.074%. The raw counts show 555 saves, 352 shares, and 174 comments per video. Because saves outpace both sharing and commenting, the audience treats this content as a reference point they intend to return to. Brands should prioritize educational or evergreen value over immediate conversation. Reach is inconsistent across the 35 videos. Only 11.4% of posts reached double the average count, while two hit the five times threshold. A coefficient of variation of 2.19 confirms that reach fluctuates well between posts. This audience is active rather than passive.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this account due to their large follower base. A creator with 11.8M followers can command a sponsorship fee between $40,000 and $60,000 per post. Creator Fund payouts are much lower because they pay pennies per thousand views rather than scaling with total reach. Their rank of 354 out of 1349 places them in a high tier where the brand name carries weight. They command a premium over average creators and can often decline low offers to maintain exclusivity. A buyer should view the estimated range as a starting point for negotiation rather than a fixed price. At 234.9K average views, a quote exceeding $0.25 per view suggests the advertiser is paying for the creator's fame rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Videos over 180 seconds dominate this feed and capture the bulk of the audience. Use these longer durations as your standard to mirror how the account currently performs. The choice to use original audio for every post means they trade potential trending reach for a consistent brand identity. Captions average about 101 characters to provide enough context without overwhelming the viewer. The standout clip lasted 286 seconds and reached over 11 times the normal view count. This specific video earned 72 likes for every single comment, meaning it functioned as a passive viewing experience rather than a conversation starter. Average views of 234.9K indicate a large established presence where content serves a large existing base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds long as they make up most of the content. This duration has an average length of 273 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is a Grind because this account posts at an extreme volume compared to the field median and maintains high engagement despite its sheer frequency. This creator uploads hundreds of videos per week, far exceeding the typical pace for other accounts. Their follower count ranks them in the top tier of the platform. While the high variance in posting intervals suggests some unpredictability in timing, the large output provides a steady stream of content for any brand to tap into. New posts land most frequently on Saturday and Sunday, with a peak at 00:00 UTC. Even though Sunday is also noted as a quiet day, the sheer volume of daily uploads ensures fresh content is almost always available. Marketers can rely on a heavy drumbeat of content for any campaign. You can expect new posts nearly every hour to ensure your tie-in remains in front of their large audience.

Audience & Reach

The account ranks in the top 30% of creators with a follower count more than ten times the median. This high rank confirms broadcast-scale reach for any single campaign. The like rate sits slightly above the median. This indicates that a brand message will achieve a steady engagement rate from the viewers who see it. This audience fits the news and media category because the large scale and stable engagement favor information-heavy content over niche products.