MJ Encabo

This creator ranks as a giant among the 1349 tracked creators because they hold 11.8M followers which is 10.7 times the median follower count of 1.1M. The account has maintained steady growth over its 8.2 year lifespan by gaining roughly 120.3K new followers every month. A large catalog of 2.5B total plays and 228.6M total likes indicates a deep level of historical engagement across the entire profile history. High share counts of 2.8M indicate frequent word of mouth distribution while 6.5M total saves suggest the content has high rewatch value for a brand audience. The average view count of 1.0M per video is in line with what an account of this size should produce. With an 8.99% like rate, the engagement outperforms the 4.93% median to indicate a highly active and responsive following. This report will now break down the specific content pillars and audience demographics found within these metrics.

The audience approves of content at a rate much higher than the platform average, ranking 343 out of 1349 creators. This suggests high initial sentiment and clear alignment with the creator's style. Saves represent the most frequent action with a 0.255% rate, followed by shares at 0.109%, downloads at 0.045%, and comments at 0.033%. These figures translate to 2.7K saves, 1.1K shares, 475 downloads, and 348 comments per video. The audience over-indexes on saving and sharing content compared to typical engagement. They treat the posts as valuable resources or recommendations for others rather than just passive views. Brands should focus on creating evergreen utility that justifies a save. The reach is inconsistent with a coefficient of variation of 0.87. While 14 videos doubled the average and 2 hit the five-fold mark, the high variance suggests performance fluctuates wildly. This audience size relies on sporadic peaks rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 11.8M followers, they can command a brand fee between $50,000 and $120,000 per campaign. This high ceiling exists because sponsorship rates scale with total follower count. In contrast, Creator Fund payouts are based on views and pay only pennies per thousand. A rank of 357 out of 1349 places this creator in a position of strength. They command a premium over the median and can often decline low-value briefs to maintain brand alignment. The high like rate suggests they sit toward the top of their estimated value range. A cost per view check of $0.05 to $0.12 helps buyers determine if a quote pays for reach or the name. If a brand pays more than $0.12 per view, they are paying for the creator's specific influence rather than just the 1.0M average views. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed with nearly half the videos landing under 15 seconds. These short clips also outperform the average reach seen in other buckets. Videos between 30 and 60 seconds earn a higher engagement rate than those in the 15 to 30 second range by about one percent. Focus on the 30 to 60 second window to maximize interaction per view compared to the shorter clips. Original audio appears on over 80% of the content. This choice prioritizes a consistent brand identity over the potential reach offered by trending sounds. Short captions averaging 32 characters keep the focus on the visual. Disabling both duet and stitch features keeps the audience focused solely on the creator's primary output. The top post lasted 15 seconds and reached 6.2 million views, which is about 5.9 times the normal reach for this account. It earned 485.1k likes against only 1.4k comments. This ratio of over 300 likes per comment shows the video won through passive watching rather than sparking a debate. Average views hit 1 million, which establishes a large and stable audience base. Every post reaches a huge crowd regardless of minor creative tweaks. Success here depends on maintaining high production value for a broad audience rather than chasing niche growth.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds. The 30 to 60 second length performs better for engagement even though it is rarely used.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with a high frequency rank and a steady volume of content. They produce over nine videos per week while the average creator posts fewer than two. This pace has been established for over seven months, making it a durable habit you can rely on. Although the higher consistency score suggests some variation in timing, the sheer volume provides a dependable drumbeat for any campaign. New content most often lands on Wednesday and Saturday, with 07:00 UTC being the busiest hour for uploads. Thursday is the quietest day of the week. Marketers can plan around this high-frequency output to ensure brand mentions appear in a constant stream rather than sporadic drops.

Audience & Reach

The account holds a top-of-field rank with over ten times the median follower count. This scale allows a single campaign to reach a high volume of people across the platform. Engagement is strong because the like rate sits well above the median. A brand message here earns a higher interaction frequency than the average creator. Philippine viewers make up the majority of the audience share. Brands can effectively target this specific territory but should not expect reach in the United Arab Emirates or Indonesia from this creator alone. The total play count across the catalog indicates an extensive history of views. A brand tag will appear alongside content that has already accumulated billions of plays rather than on a fresh start. The high like response and broadcast-scale audience make this profile fit for entertainment.