Taylor Nation

Taylor Nation ranks as a giant among the 1349 creators we track because its 11.8M followers are over ten times the median follower count of 1.1M. The account shows fast growth by gaining 119.1K new followers every month despite being 8.3 years old. This longevity combined with 1.9B total plays across its entire catalog builds a large archive for brands to tap into. The 262.0M total likes indicate high consistent engagement while the 7.4M shares suggest the content has strong word of mouth movement. High save counts totaling 11.3M prove that the audience views this specific content as something worth keeping or revisiting frequently. This substantial volume of saves compared to total plays highlights a high level of recurring value for the community. The average of 2.0M views per video is well above what an account with this follower count would typically generate. Furthermore, its 13.90% like rate far exceeds the 4.93% median. The following report breaks down the specific engagement metrics and audience demographics.

The audience approves of content at a rate much higher than the platform average. This high approval rank places the creator in the top 6% for engagement. Saves represent the most frequent action with a 0.6% rate, followed by shares at 0.393%. Comments occur less often at 0.157% while downloads sit at 0.062%. These behaviors translate to 11.9K saves, 7.8K shares, 3.1K comments, and 1.2K downloads per video. The audience over-indexes on saving and sharing content for later use or distribution. This suggests the content serves as a high-value reference point rather than a conversation starter. Brands should prioritize content that provides utility to encourage repeat visits. Reach is inconsistent across the 283 videos. Only 13.1% of the total library hit the 2x average mark with 37 videos. A small portion of 8 videos reached the 5x threshold. The high consistency coefficient of 1.28 indicates a volatile reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 11.8M followers, they likely command between $25,000 and $40,000 per integration. This income dwarfs the Creator Fund because that program pays only pennies per thousand views. While the fund scales with reach, brand deals scale with audience size and authority. The rank of 352 out of 1349 places this creator in a position of high leverage. They sit well above the median follower count and can command a premium for their established presence. A buyer should view the $40,000 upper limit as a ceiling to negotiate against rather than a fixed fee. The high like rate suggests they have an engaged audience that justifies a higher price point within that range. A cost-per-view check helps identify if a quote pays for reach or for the name. Dividing the top end of the sponsorship band by 2.0M average views results in a cost of $0.02 per view. This figure confirms whether a brand is paying for actual eyeballs or for the prestige of the creator's profile. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the under 30 second range. Clips between one and three minutes earn a 17.0% engagement rate while those between 15 and 30 seconds land at 14.78%. Choose the longer format to capture that extra 2.22% engagement gap over the shorter clips. Target the one to three minute window for maximum interaction instead of staying under thirty seconds. Original sound appears on about 41% of posts. This choice means the account prioritizes a unique identity over the reach gained from trending audio. Captions average 204 characters, providing deep context rather than brief hooks. Disabling both duet and stitch features keeps the focus strictly on the primary content without outside remixes. The top video lasted 20 seconds and reached 17 million views. That performance was roughly 8.6 times the usual reach for this account. It pulled 487.3K likes against just 2.1K comments, meaning people mostly tapped to like rather than joining a discussion. The high ratio of 231 likes per comment shows it worked as a passive viewing experience. Average views sit at 2 million per video. This large scale means the account functions on a large reach base rather than small niche growth. Content strategy here focuses on maintaining a high floor for millions of viewers. Every post already reaches a vast audience regardless of minor tweaks to length or caption style.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 228 total clips in that range. The 1 to 3 minute category has a higher engagement rate of 17.0% compared to the 14.78% for the 15 to 30 second length.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post well above the field median with high consistency over several years. They average more than two videos weekly and maintain a posting gap much shorter than the typical creator. This established habit has remained stable for over two years to provide a reliable foundation for any brand partnership. While the specific timing of posts varies somewhat, the volume remains dependable enough for long-term planning. New content most frequently appears on Thursdays and Fridays. The busiest hour for new uploads is 19:00 UTC. Saturday serves as the quiet day with fewer updates. Marketers can expect a steady drumbeat of content rather than sporadic drops. You should aim to align campaign tie-ins with the Thursday and Friday windows to capture fresh posts.

Audience & Reach

This creator holds a top-of-field rank with a follower multiple of 10.8. This ranking confirms that a single campaign will reach a broadcast-scale audience rather than a niche segment. The like rate sits well above the median, specifically nearly triple the average seen across other creators. Such a high engagement ratio means a sponsored message earns a stronger response from every viewer who sees it. Data shows the content reaches viewers exclusively in the United States. While this allows a brand to target the American market effectively, it means the account cannot be used for a global campaign as it lacks any presence in other regions. The lifetime footprint includes nearly 2 billion total plays across the archive. This volume of historical views means a new brand tag sits alongside content that has already been seen by hundreds of millions of people. The audience fits the music category because the high like response and broadcast-scale reach align with major entertainment labels.