Taylor Nation

Q: How many followers does @taylornation have on TikTok?

@taylornation has 11.8M followers on TikTok.

Q: What is @taylornation's TikTok engagement rate?

@taylornation has an engagement rate of 14.39% based on their recent videos.

Q: How much does @taylornation earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @taylornation's estimated Creator Rewards earnings are $333 - $832 per month (only videos over 1 minute earn), with estimated sponsorship value of $59,198 - $142,075 per post.

Q: How many TikTok videos has @taylornation posted?

@taylornation has posted 948 videos on TikTok.

@taylornation

"I Knew It, I Knew You," Taylor's original song for Toy Story 5, out now! ☁️ Official TS Social Team

taylor.lnk.to/TSIKnewItIKnewYou Joined 2018-03-08

11.8M

Followers

Following

171.0M

Total Hearts

948

Videos

180.3K

Avg Hearts/Video

lifetime average

14.39%

Engagement Rate

8.3y

Account Age

119.1K

Followers/Month

lifetime average

1.7M

Hearts/Month

lifetime average

9.5

Videos/Month

lifetime average

We also record @taylornation's follower count over time. See the @taylornation TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Taylor Nation (@taylornation) is a verified music TikTok account with 11.8M followers and 948 videos. That ranks 352 of the 1,349 accounts with a TKMetrics report by followers, 10.8x the median account. Since it was created 8.3 years ago it has averaged 119.1K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2018-03-08
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	493K:1

Data Summary

Videos Analyzed	283 (29.9% of total)
Avg Plays per Video	1,973,103
Avg Likes per Video	273,225
Engagement Rate	14.39%

Metrics based on 283 most recent videos (29.9% of 948 total). Averages and rates leave out 2 of the 3 pinned videos, which stay at the top of the profile however old they are; 1 more has no stored play count and is still counted.

Engagement Analysis

Based on 281 of 283 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 281 videos we analysed got an average of 2.0M plays and 13.8% of viewers liked them, 3.1x the 4.5% median like rate of the creators we track. Saves (0.60% of views) outnumber shares (0.39%); comments are 0.16%.

2.0M

Avg Plays/Video

273.2K

Avg Likes/Video

3.1K

Avg Comments/Video

7.6K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 283 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 281 that aren't pinned.

4.9M

Median plays, top 60 videos

570.2K

Median likes, top 60 videos

7.1M

75th percentile plays

17.0M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 281 videos of the sample that aren't pinned across 948 total videos.

1.9B

Est. Total Plays

171.0M

Total Likes (TikTok's count)

3.0M

Est. Total Comments

7.2M

Est. Total Shares

11.2M

Est. Total Saves

Projected from the same sample, likes would come to 259.0M, 52% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.

Engagement Ratios

@taylornation turns 13.8% of views into likes, 0.60% into saves and 0.39% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

13.85%

Likes / Views

0.16%

Comments / Views

0.39%

Shares / Views

0.60%

Saves / Views

Viral Hit Rate

12.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.

12.8%

2x Avg (36 of 281)

2.8%

5x Avg (8 of 281)

Measured against the average of the 281 videos that aren't pinned.

Consistency Score

@taylornation's view count swings by a CV of 1.28, steadier than 78% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.28

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 2.0M views/video, leaving out 2 pinned videos, and about 9.5 videos a month (its lifetime average: videos posted over account age)

$333 – $832

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (16 of 283 analysed videos, with 4% of their views)

Sponsorship Value (Est. Per Post)

Based on 11.8M followers

$59,198 – $142,075

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 283 videos

36 of the 281 videos that aren't pinned (12.8%) passed twice the average plays and 8 passed five times it. Plays are mixed from one video to the next (consistency grade C). 123 of 283 videos are under 15 seconds and 16 run a minute or longer, so few of its videos can earn Creator Rewards.

Primary Content Categories

music

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

20s

Average Duration

<15s

123

15-30s

105

30-60s

1-3min

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

41.0%

116 of 283

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 14.39% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits below every row.

Duration	Videos	Avg Engagement
<15s	123	16.16%
15-30s	105	14.78%
30-60s	39	15.25%
1-3min (best)	16	17.00%

Posting Patterns & Optimal Timing

Based on 283 videos (29.9% sample)

The videos we analysed went up most often on Friday and Thursday and most around 18:00 and 19:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 283 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 299 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 299 uploads with a date, a wider set than the 283 videos analysed above.

Friday

Thursday

Wednesday

Monday

Tuesday

Sunday

Saturday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The most active hour is 19:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 283 most recent videos (29.9% of 948 total). Counts reflect appearances in sampled videos.

#TaylorSwift (129) #TSTTPD (61) #TSTheErasTour (60) #TSTheLifeofaShowgirl (34) #SwiftTok (23) #THETORTUREDPOETSDEPARTMENT (16) #Fortnight (7) #iHeartAwards (7) #TSTheErasTourTaylorsVersion (7) #SwiftDay (5) #Opalite (5) #1YearOfTSTTPD (5) #TheOfficialTSTheErasTourBook (5) #TSTheErasTourSetlistChapter (5) #ICanDoItWithABrokenHeart (5) #ElizabethTaylor (3) #RecordStoreDay (3) #cardigan (3) #AMAs (3) #1989TaylorsVersion (3) #GRAMMYs (3) #TTPDTheAnthology (3) #TSBlackFridayCollection (3) #TaylorsVersion (3)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 283 most recent videos (29.9% of 948 total). Excludes stopwords, hashtags, and mentions.

taylor (84) last (81) now (76) while (75)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

111 unique sounds | from 283 sampled videos

original sound - taylornation - Taylor Nation 97x

Fortnight - Taylor Swift 19x

I Can Do It With a Broken Heart - Taylor Swift 13x

Opalite - Taylor Swift 9x

I Knew It, I Knew You - Taylor Swift 8x

The Fate of Ophelia - Taylor Swift 8x

The Tortured Poets Department - Taylor Swift 6x

Down Bad - Taylor Swift 4x

Elizabeth Taylor - Taylor Swift 3x

august - Taylor Swift 3x

What the numbers say

Strengths

+ Like rate 13.8%, 3.1x the 4.5% median like rate of the creators we track
+ Fans save videos (0.60% of views) 1.6x as often as they share them
+ Verified account

Watch-outs

~ Only 16 of 283 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @taylornation

How many followers does @taylornation have on TikTok?

@taylornation has 11.8M followers on TikTok.

What is @taylornation's TikTok engagement rate?

@taylornation has an engagement rate of 14.39% based on their recent videos.

How much does @taylornation earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @taylornation's estimated Creator Rewards earnings are $333 - $832 per month (only videos over 1 minute earn), with estimated sponsorship value of $59,198 - $142,075 per post.

How many TikTok videos has @taylornation posted?

@taylornation has posted 948 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @taylornation's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 283 analyzed videos (29.9% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @taylornation TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/taylornation-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Taylor Nation