Andrea So

This creator sits as a giant in the field with rank 348 out of 1349 tracked accounts and 11.9M followers, which is 10.8 times the median size. The account maintains steady growth by gaining 124.1K followers every month despite being 8.0 years old. A catalog of 4.3B total plays and 550.3M total likes indicates a deep level of established authority across its entire body of work. The 9.3M shares suggest that the content travels well through word of mouth while the 24.9M saves indicate high rewatch value for the audience. With an average of 2.4M views per video, the reach is consistent with a creator of this size. This specific like rate of 12.66% far exceeds the 4.93% median, confirming that the engagement from those who see the content is much higher than typical. The upcoming report breaks down these metrics into specific engagement categories and historical trends.

This audience approves of content at a much higher rate than the average user, ranking 108 out of 1349. The high like rate confirms strong initial appeal. The behavior data shows a clear hierarchy of intent. Saves are the most frequent action at 0.573% while shares follow at 0.215%. Comments and downloads occur less often at 0.035% and 0.032% respectively. These figures translate to 13,900 saves, 5,200 shares, 841 comments, and 779 downloads per video. The audience favors personal archiving over public conversation or immediate distribution. Brands should treat this as a high-intent repository for evergreen information rather than a community hub. Reach is inconsistent across the 228 videos. Only 12.3% of content hit the 2x average mark, and only 8 videos reached the 5x threshold. A consistency score of 1.77 indicates erratic reach patterns. This suggests that while specific pieces perform well, the creator does not achieve steady growth through a predictable algorithm. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. With 11.9M followers, they command a sponsorship bracket of $40,000 to $60,000 per campaign. Creator Fund payments are much lower because that system pays only pennies per thousand views. Brand deals scale with the total follower count while the fund rewards volume at a low rate. A rank of 348 out of 1349 places this creator in a position to command a premium. High rankings allow creators to demand higher fees and decline lower offers. The high like rate suggests they sit toward the top of their projected pay range because of deep audience engagement. A cost per view of $0.02 to $0.025 allows buyers to test if a quote pays for reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives on short-form content with most posts landing under 30 seconds. Longer clips between one and three minutes actually earn a higher engagement rate of 15.03% compared to the 12.15% seen in the 15 to 30 second window. Choosing the longer format over the shorter one yields a roughly 24% jump in engagement per view. Create content that lasts at least 30 seconds to capture more interaction from the audience. Original audio dominates the strategy with over 70% of the posts using unique sounds. This choice prioritizes a specific brand identity over the easy reach provided by trending tracks. Captions remain brief and focused around 49 characters to keep the visual content front and center. Closing off duet and stitch options ensures that the audience focuses solely on the creator's vision without external remixes. The top performing video clocked in at just 11 seconds and reached over 38 million views. This clip achieved nearly 16 times the normal reach of a standard post on this account. The high ratio of 458 likes for every single comment shows that this specific format won through rapid, passive consumption rather than sparking active debate. Average views stay consistently around 2.4 million per video across a large following. This scale means the creator has already built a powerhouse audience where broad appeal is constant. New creators should look to replicate the concise caption style and consistent audio choice to build a similar brand presence.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 93 total uploads. This preferred length performs worse than 1 to 3 minute videos in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a Sparse high-production pattern because it maintains a top-tier follower rank despite posting well below the median frequency. This creator is a major player in the field who chooses to prioritize quality over volume. The current pace has been established for over four years, making this slow output a durable and deliberate choice. However, the high consistency coefficient indicates that while the frequency is low, the timing between posts is erratic rather than clockwork. Marketers can expect sporadic drops of high-impact content rather than a steady weekly drumbeat. New content most often lands on Thursday or Friday. Sunday is the quietest day for new uploads. The peak window for fresh content appears around 16:00 UTC. Campaigns should be timed around these specific days to align with her deliberate posting style.

Audience & Reach

The account ranks in the top of the field with a follower count over ten times the median creator. This position indicates that a single campaign can reach a high volume of people across a wide audience base. Distribution is concentrated in one primary market where 96% of content reaches viewers. While this allows for effective targeting in the Philippines, brands cannot rely on Singapore or Indonesia to meet regional goals and must hire other creators for those markets. Engagement levels sit more than double the median like rate. This high ratio means a brand message earns stronger engagement per view than typical creator benchmarks. The archive of content has accumulated billions of plays over its lifespan. A sponsored post will appear alongside a history of content that has already been watched billions of times rather than starting from zero. This audience fits the beauty and personal care category because the high like rate and broad reach support products requiring visual appeal and frequent consumer interaction.