bleacherreport

Ranking at 350 out of 1349 tracked creators, this account is a giant that holds 11.9M followers to reach a scale over ten times the median follower count of 1.1M. The growth trajectory shows an addition of 99.3K followers every month, which constitutes fast growth for an account that has been active for 10 years. This large catalogue has accumulated 4.2B total plays and 387.4M total likes to build a deep historical footprint. The 16.9M shares indicate high word of mouth movement while the 17.7M saves suggest the content provides lasting utility or rewatch value for the audience. A like rate of 9.21% beats the median of 4.93%, confirming that the engagement depth is much stronger than average for a creator of this size. Average views reach 629.4K per video, which sits well above what one would expect for an account with these follower numbers. The rest of this report breaks down specific content pillars and audience demographics.

This audience approves content at nearly double the platform median of 4.93 percent to earn a rank of 328 out of 1349. High approval rates suggest strong initial sentiment for the brand voice. The engagement mix reveals distinct intent beyond passive viewing. Saves are the most frequent action at 0.422 percent, followed closely by shares at 0.403 percent. These figures rank much higher than comments at 0.076 percent and downloads at 0.036 percent. With 479 comments, 2.5K shares, 2.7K saves, and 225 downloads per video, the data shows an audience that prioritizes personal reference and word-of-mouth over active community discussion. Brands should treat this as a high-utility channel where content is kept and distributed rather than talked about in real time. Reach follows an erratic pattern with a consistency score of 2.18. While 22 videos hit the 2x average mark, only 6 reached the 5x threshold. This volatility suggests that while certain pieces find success, the reach is not consistent across the board. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account because of its large reach. A follower count of 11.9M suggests a potential sponsorship value between $40,000 and $60,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views. Sponsorship income scales with the established audience size while fund payouts scale only with raw view counts. A rank of 350 out of 1349 places this creator in a high tier where brand names command a premium. They can demand top end rates and decline smaller offers to maintain exclusivity. A high like rate of 9.21 percent puts them at the upper end of their available pricing bracket. The cost per view for a sponsored post sits around $0.64. This figure helps buyers determine if they are paying for genuine engagement or just the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Videos under 15 seconds form the primary engine of this feed. Longer clips between one and three minutes actually earn a higher engagement rate of 9.65% compared to the 7.07% seen in the 30 to 60 second bucket. Choosing the longer format over the mid-length option yields an engagement gap of roughly 2.58 percentage points per view. Prioritize these longer segments when you want deeper interaction from the audience. Almost every post uses original audio instead of trending sounds. This choice sacrifices the reach boost of a viral track to maintain a consistent brand identity. Captions average 99 characters, providing enough context to frame the clip without becoming long-form copy. Disabling duet and stitch features keeps the content exclusive and prevents other creators from remixing the footage. The standout video lasted 60 seconds and reached 13 million views. This result represents a large jump of over 20 times the typical reach for this account. It earned 1.3 million likes against only 5.5k comments, which means the content fueled passive watching rather than active debate. The high ratio of likes to comments shows that viewers preferred quick interactions over leaving feedback. Average views sit at 629.4k, establishing a large and stable foundation for every post. This scale means the account functions as a major media outlet rather than an emerging creator. Strategy here should focus on maintaining consistent brand authority across all clips. The sheer volume of reach makes specific engagement tweaks less critical than staying consistent with the established style.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 88 total videos. This preferred length does not perform as well as the 1 to 3 minute category which has a higher engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. While their consistency grade is low and the gap between posts varies, the sheer quantity of content provides a heavy stream of new material. This pace has been established for over two months. You can expect an abundance of content to support a campaign. New videos most often land on Sunday and Thursday around 07:00 UTC. Friday remains the quietest day for new uploads.

Audience & Reach

The follower count places this account at a top-of-field rank with over ten times the median creator size. This indicates that a single campaign can reach a broad audience across the platform rather than targeting a niche segment. Regional data shows the audience sits entirely within the United States market. Brands can expect high penetration in American territory but cannot rely on any other regions for a global reach strategy. The like rate is nearly double the median average for this platform. This indicates that brand messages will likely earn a stronger engagement response from viewers than typical content. A back catalogue of billions of plays means every new sponsored post sits alongside content already viewed by millions of people. A brand tag appears as part of an established history rather than at the start of a new journey. This audience fits the sports category because the high like rate and top-of-field ranking suggest interest in athletic content.