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Ranking at 535 out of 1349 tracked creators, this account holds 2.6M followers which is 2.4 times the median size of 1.1M. This makes it a mid-tier name on the platform. The growth trajectory shows an addition of 33.6K followers every month over its 6.4 year lifespan, indicating steady and consistent growth for an account with this age. The average reach of 555.1K views per video is in line with what a creator of this follower size would expect to see. With a like rate of 5.42% against the median of 4.93%, the audience engagement clears the typical benchmark for this tier. The rest of this report breaks down specific content performance and audience demographics.

The audience approves of content at a rate higher than the median. This approval shows consistent interest in the creator's output. Saves are the most frequent behavior at 0.292% of views. Shares follow at 0.083%, while comments sit at 0.064%. These figures translate to 1,600 saves, 459 shares, and 358 comments per video. High save rates compared to low comment rates indicate that viewers treat this content as a reference point rather than a conversation starter. Brands should prioritize educational or utility-based assets over community building tactics. Reach is somewhat inconsistent with a coefficient of variation of 3.26. Only three videos hit the 2x average mark while two reached the 5x threshold. This indicates that growth happens in sporadic spikes rather than steady linear climbs. This audience shows high intent to return but remains largely passive in public discussion.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high follower count. At 2.6M followers, they likely command a sponsorship band between $15,000 and $30,000 per post. This income source far outpaces Creator Fund payouts which pay only pennies per thousand views regardless of audience size. Sponsorship value scales with the established community while fund payouts rely on volatile view counts. Their rank of 535 puts them in a strong position where they can command a premium for their influence. A higher ranking allows this creator to be selective with briefs and negotiate from a position of strength. The $15,000 to $30,000 range acts as a target for negotiations rather than a fixed salary. A cost per view calculation of roughly $0.27 suggests that a high quote from the brand is paying for name recognition rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most posts land. You should target this specific duration because it captures the bulk of current engagement while avoiding the lower performance seen in clips under 15 seconds. The gap between these two lengths is notable, as the longer format earns more than double the interaction rate of the shortest clips. Every video uses original audio, a choice that prioritizes a consistent brand identity over the reach gained from trending sounds. Short captions average around 56 characters to keep text concise. Open duet and stitch settings across most posts invite other creators to remix the content. The standout clip lasted 67 seconds and pulled over 18 times the normal reach for this account. It earned a lopsed ratio of 67 likes per comment, showing that viewers preferred quick interactions over starting conversations. Average views near 555k indicate a large established audience rather than a small niche following. Success here depends on maintaining consistent high volume and recognizable branding for an already large base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 13 occurrences. The average duration is 50s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their high follower rank and strong average views outweigh their lower posting frequency relative to the field median. While they post fewer videos than most creators, their large audience size indicates that every upload carries weight. This pace has remained consistent for over seven months, though the high consistency coefficient reveals an erratic gap between posts rather than a clockwork schedule. Content typically lands on Sunday and Wednesday, while Thursday remains the quiet day of the week. The busiest hour for new uploads is 07:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You should time any campaign tie-ins around the Sunday or Wednesday windows to align with these specific upload moments.

Audience & Reach

The follower count sits at 2.4x the median creator. This multiple indicates a reach that exceeds typical niche creators while staying below the top-of-field threshold for broadcast scale. A single campaign can expect to reach an audience larger than average, though it lacks the sheer volume of a primary network account. The like rate sits above the median by 0.49 percentage points. This higher interaction rate means a brand message earns more engagement per view than the average creator. Because the response is stronger than expected, your content will likely gain more traction with viewers. This profile fits the lifestyle category because the high engagement and substantial follower multiple suggest an audience interested in personal content.