Nicolas Nuvan

This account is a mid-tier name ranked 535 out of 1349 creators with 2.6M followers, which is 2.4 times the median size. It shows steady growth by gaining 40.2K followers every month over its 5.4 year history. While average views reach 310.8K per video, the 18.54% like rate far exceeds the 4.93% median to indicate high engagement from those who view the content. The rest of this report covers deeper performance metrics and audience behavior.

This audience approves of the content at a much higher rate than the average user, ranking 19 out of 1349. The engagement mix reveals high intent to return and advocate for the content. Saves represent the most frequent action at 1.143%, followed by shares at 0.597%. Comments occur at a lower frequency of 0.149% while downloads sit at 0%. These metrics translate to 3.6K saves, 1.9K shares, and 465 comments per video. The high save and share rates compared to the comment rate indicate an audience that prefers personal archiving and word-of-mouth spread over public discussion. Brands should treat this as a community that acts on information privately rather than engaging in public dialogue. Reach is erratic due to a consistency coefficient of 1.88. Only 5 videos reached the 2x average while one hit the 5x mark across 37 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large audience size. A follower count of 2.6M suggests a sponsorship bracket between $15,000 and $30,000 per campaign. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views. Sponsorship income scales with the total following while fund payouts rely on high volume to generate even modest returns. Their rank of 535 out of 1349 places them in a position where they can command a premium for their brand. A high engagement rate helps justify a price at the top end of the expected range. Buyers should view the quoted sponsorship band as a ceiling rather than a fixed salary to start negotiations. A cost per view calculation of $0.48 suggests that most of the fee pays for the creator's name and influence rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed focuses on longer content between 60 and 180 seconds. You should aim for this duration since it captures nearly 90% of the recent posts. Almost every video uses original audio instead of trending sounds to build a distinct brand identity over borrowed reach. Short captions averaging 40 characters keep the focus on the visuals while keywords like food and Japanese establish a clear niche. Open duet and stitch settings invite other creators to interact with the content. The standout clip lasted 167 seconds and reached 3.5 million views, which is roughly 11 times higher than the usual reach. It earned over 600k likes against only 5.2k comments, showing that it gained large passive engagement rather than starting a debate. Average views of 310.8k indicate an established audience where consistency in the long-form format maintains the current scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 32 instances. This duration represents the most frequent choice among the 37 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content appears roughly every five days on average, which is much slower than the typical creator's pace. This pattern has remained consistent for nearly two years. While the long gaps suggest a deliberate production cycle, the high variance in timing makes their specific schedule difficult to predict with precision. Fresh content most frequently lands on Wednesday and Thursday, while Sunday remains the quietest day. The busiest hour for new uploads occurs at 07:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can best time a tie-in around their mid-week activity.

Audience & Reach

The account ranks in the top third of tracked creators with a follower count more than double the median. This positioning means a single campaign can reach a substantial number of people beyond a niche circle. The like rate sits well above the median, indicating that viewers interact with the content much more frequently than average. A brand message here earns a stronger engagement signal from the audience compared to a standard placement. This profile fits the lifestyle category because the high interaction rate combined with the follower rank suggests an established and engaged viewer base.