paigelayle

This account ranks 535 out of 1349 tracked creators and holds 2.6 million followers, which is 2.4 times the median follower count of 1.1 million. This makes it a mid-tier name in our database. Growth is steady as the account adds 33.8K followers every month over its 6.4 year lifespan. The average view count of 132.5K per video is below what one would expect from an account with this many followers. However, the 10.69% like rate more than doubles the 4.93% median, indicating high engagement among those who do see the content. The rest of this report covers specific engagement trends and audience demographics.

This audience approves content at more than double the median rate. The high like rate places them in the top 15% of creators for immediate sentiment. Shares are the primary driver of growth with a 0.985% rate compared to 0.702% for saves and 0.261% for comments. These figures translate to 1,300 shares, 930 saves, and 346 comments per video. The high share-to-comment ratio indicates that viewers prefer spreading the content as word-of-mouth rather than starting a conversation. Brands should treat this channel as a distribution engine for reach rather than a community hub. The reach is inconsistent and relies on occasional spikes. Only three videos hit the 2x average mark while one reached the 5x milestone. A high consistency coefficient of 2.28 confirms that views fluctuate well between posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high follower count. A creator with 2.6M followers can expect a sponsorship range between $15,000 and $30,000 per post. This income far outpaces Creator Fund payouts which only pay pennies per thousand views regardless of total reach. The ranking of 535 out of 1349 places this creator in a position where they command a premium for their influence. They can demand higher rates than average accounts because of their established presence and high engagement rate. A buyer should use the $30,000 figure as a ceiling to negotiate against rather than a fixed price. The cost per view sits at roughly $0.23 based on the upper end of the sponsorship range. This metric helps a brand determine if they are paying for actual reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed lives in the 30 to 60 second window where most posts sit. Prioritize this middle duration over longer clips to match the established behavior of the account. Nearly all videos use original audio instead of trending tracks, choosing a consistent brand identity over borrowed reach from popular sounds. Captions average 106 characters to provide context without overwhelming the viewer. Duet and stitch settings remain open for every post, inviting other creators to remix and build upon the content. The standout video lasted 59 seconds and reached 12.8 times the normal view count. It earned a high volume of likes compared to comments, meaning it succeeded as a piece of passive entertainment rather than a spark for debate. Average views stay steady at 132.5K, indicating a stable, established presence. You should aim for consistent engagement with this specific audience size rather than chasing sudden breakout spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds. This duration represents the most frequent category for recent content.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because her low posting frequency coincides with a top-tier follower rank and high average view counts. Her output falls well below the field median but maintains a high standing among large accounts. This pace has remained stable for over a year, establishing a deliberate strategy rather than an inconsistent habit. The wide variance in gap lengths between posts indicates a sporadic release cycle rather than a predictable clockwork cadence. New content typically lands on Monday and Tuesday around 18:00 UTC. Sunday remains the quiet day with no new uploads. Marketers should expect infrequent but high-impact drops instead of a steady drumbeat. A campaign tie-in is best timed for the Monday or Tuesday windows to catch fresh content.

Audience & Reach

The follower count sits at a 2.4x multiple over the median creator. This indicates that a single campaign will reach an audience well larger than the average account in this category. Engagement levels exceed the median like rate by more than double. A higher-than-average like response means your message gains stronger traction per viewer compared to standard benchmarks. The audience fits the beauty and lifestyle category because the high engagement rate confirms that the followers interact with content more frequently than typical viewers.