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This account ranks 535 out of 1349 tracked creators and holds 2.6M followers, which is 2.4 times the median follower count of 1.1M for a mid-tier name. The growth trajectory is steady as it gains 66,000 followers every month over its 3.3 year lifespan. While average views reach 5.0M per video, the like rate of 2.65% falls below the median of 4.93%. This discrepancy suggests that while the content reaches a wide audience, it generates less active engagement than expected for this scale. The rest of the report details specific engagement trends and content performance metrics.

The audience approves less than the average viewer because the like rate of 2.65% sits below the 4.93% median. This ranks at 998 out of 1349. Audience behavior shows a clear preference for archiving content over public interaction. Saves represent the highest intent to return at 0.107%, followed by shares at 0.048%. The count of 5.3K saves against 2.4K shares and 853 comments proves people treat this content as a reference tool rather than a conversation starter. Low comment rates indicate a passive audience, while the high save rate suggests the content holds lasting utility. Brands should focus on evergreen value rather than community building. Reach is inconsistent with a coefficient of variation of 3.51. Only three videos hit the 5x mark and three reached the 2x threshold. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 2.6M followers, the creator sits in a bracket where brand partnerships command between $10,000 and $13,000 per post. Creator Fund payouts are far less lucrative because they pay only pennies per thousand views regardless of audience size. Sponsorship income scales with follower count while Creator Fund rewards depend on volume alone. The rank of 535 out of 1349 suggests a mid-tier position that offers moderate leverage. This creator is not a top-ranked name who can demand large premiums or decline most briefs. They are also not a low-ranking value buy where the price is a firm ceiling. The lower than average like rate suggests their audience might be less engaged, which keeps them toward the lower end of the estimated sponsorship range. A cost per view check helps determine if a quote pays for reach or the brand name. Dividing the $10,000 low end of the sponsorship band by 5.0M average views results in $0.002 per view. A quote well higher than this suggests the buyer is paying a premium for the creator's identity. These are modelled estimates from public metrics, not disclosed earnings.

This feed focuses on longer videos between 60 and 180 seconds. Most posts land in this range, while the 30 to 60 second category sees much less engagement. Build content toward the 93 second average to match the primary viewing habits of this audience. Every clip uses original audio instead of trending tracks, a choice that prioritizes a consistent brand identity over borrowed reach. Captions average 119 characters to provide context without overwhelming the viewer. Duet and stitch are open on every post, inviting other creators to interact with the content. The top video reached 85.8 million views at 104 seconds long, outperforming typical reach by a factor of 17.1. It earned 2.9 million likes against only 12.1k comments, meaning it won through passive viewing rather than active debate. Average views of 5 million confirm this is an established account with high baseline reach. Focus on maintaining this volume through consistent formatting rather than seeking breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 17 instances. This duration represents the most frequent video length for the account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank and high average views despite posting below the field median. Their output of about one video per week is infrequent compared to the average peer, but their large audience size indicates each post carries substantial weight. The pace has remained stable for over eight months. However, the high consistency variance means the timing between uploads is irregular rather than clockwork. Content typically lands on Wednesday and Thursday, while Sunday remains a quiet day for new posts. The most active upload hour occurs at 17:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. Plan your campaign around these specific mid-week windows to align with the few times they share new content.

Audience & Reach

The account ranks as a high-volume outlier with more than double the follower count of the median creator. This scale means a single campaign can reach a broad audience across the platform rather than serving a niche segment. While average views are high, the like rate falls below half of the median. A lower engagement rate indicates that while the content reaches many people, the message may have a harder time generating immediate interaction from viewers. This profile fits news and information because it commands a large following despite the lower peer-to-peer engagement signals.