Аня Pokrov

Sitting at rank 170 out of 1349 tracked creators, this account is a giant that maintains a following 17.7 times the size of the median creator. The growth trajectory remains fast as it gains 156.9K followers every month despite being active for over a decade. This large scale is backed by a deep lifetime footprint of 7.9B total plays and 729.4M total likes across its entire history. The 12.6M total shares indicate that the content creates high levels of word of mouth movement while the 26.1M total saves prove that the catalog provides lasting value for viewers to revisit. While the average views of 1.3M are in line with what a creator of this size should expect, the 9.22% like rate is much higher than the 4.93% median. This high engagement ratio means the audience is actively participating with the content rather than just scrolling past it. The rest of this report breaks down specific content pillars and engagement trends.

The audience approves of content at a rate far above the typical user. This high approval level ranks in the top 24% of all creators. Saves represent the most frequent action with a 0.33% rate per view, followed by shares at 0.16%. Comments occur at 0.035% while downloads sit at 0.012%. These raw counts reach 465 comments, 2.1K shares, 4.3K saves, and 163 downloads per video. The data shows a heavy lean toward retention and advocacy over active conversation. High save and share rates mean viewers treat this content as a reference tool or a recommendation to others. Low comment volume suggests the audience consumes for personal utility rather than community building. Brands should focus on evergreen value that encourages saving rather than interactive call-to-actions. Reach is inconsistent across the 289 videos. Only 12.1% of posts hit the 2x average mark with 35 instances, and only 9 reached the 5x threshold. A consistency coefficient of 1.28 indicates erratic growth patterns rather than a steady climb. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account. Based on a follower count of 19.5M, the creator likely commands a brand fee between $40,000 and $60,000 per post. This high valuation stems from the difference between sponsorship models and Creator Fund payouts. While the Creator Fund pays only pennies per thousand views, sponsorships scale with audience size to reward the reach of large accounts. The rank of 170 out of 1349 indicates a top tier profile that commands a premium for its influence. Because this creator sits far above the median, they can often decline lower offers and demand higher rates for their specific authority. A high like rate suggests deep engagement with the audience. The cost per view calculation of roughly $0.03 to $0.04 helps buyers determine if a quote is fair. This check identifies whether a brand pays for the large reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this strategy with most posts landing under 15 seconds. Longer videos between one and three minutes actually earn a higher engagement rate of 9.18% compared to 8.6% for the shortest clips. Choosing longer content over the sub-15 second format yields an engagement gain of roughly 6.3% per view. Make longer pieces your primary goal when you want to maximize interaction rather than just quick views. Original audio appears in nearly nine out of every ten posts. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Short captions averaging 39 characters keep the focus on the visual content without extra text clutter. Disabling both duet and stitch features keeps the audience focused solely on this account instead of branching out to other creators. The top video lasted only 13 seconds but reached 10.3 million views, nearly eight times the normal reach for a single post. It pulled over 648k likes against just 3.7k comments. This lopsided ratio shows that the clip succeeded through passive watching rather than sparking active debate. Quick taps earned the scale here instead of a comment thread. Average views stay high at 1.3 million per video across a large follower base. These numbers indicate an established powerhouse account rather than a small creator seeking growth. Strategy should focus on maintaining this high baseline of reach through consistent style. The sheer volume of the current audience makes every post a notable event regardless of minor tweaks to caption length or audio choice.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 180 videos under 15 seconds. This preferred length performs worse than the 1 to 3 minute category at 8.6% compared to 9.18%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their posting volume is far above the median and they maintain a high-ranking follower base. They produce more than ten times the average number of videos per week to reach their large audience. This pace has been established for nearly three months, making it a stable habit even if the exact timing between posts varies. A higher consistency score indicates that while the volume is high, the specific gaps between uploads fluctuate rather than following a clockwork schedule. You can expect a steady drumbeat of content to support any partnership. New videos land most frequently on Monday and Saturday with a peak upload hour at 19:00 UTC. Tuesday remains the quietest day for new posts. Marketers can rely on this high volume for consistent visibility, specifically timing tie-ins around the heavy weekend and early week windows.

Audience & Reach

The account ranks at 170 of 1349 with a multiple of 17.7 over the median creator. This high rank confirms broadcast-scale reach for any single campaign. German viewers make up the largest share of the audience at 74 percent. A brand can target this primary market effectively but should not expect to reach viewers in MV or FI via this specific profile. The like response sits well above the median rate. Such a high engagement ratio means a sponsored message earns more interaction per viewer than average content. Total plays across the back catalogue sit at 7.9 billion. A brand tag appearing on this feed sits alongside content that has already been watched billions of times rather than starting from zero. The audience fits the beauty and fashion category because the high like response combined with broadcast-scale reach suggests a highly engaged, large-scale viewer base.