Jake Paul

Ranked 169 out of 1349 tracked creators, this account is a giant that holds 19.6M followers, which is 17.8 times the median follower count of 1.1M. The growth trajectory remains fast as it gains 151.3K new followers every month despite being an established account for 10.8 years. A large catalog of 6.0B total plays and 300.1M total likes indicates a deep level of historical engagement across the entire profile. The 10.9M total shares suggest a high volume of word of mouth distribution while the 13.8M total saves confirm that the content has lasting utility for viewers who want to revisit specific moments. This high save count relative to the total play count suggests a loyal audience that finds repeated value in the creator's output. The average view count of 7.9M per video is consistent with a profile of this size. The 4.99% like rate slightly exceeds the median of 4.93% to confirm active engagement from the current audience. The rest of this report breaks down specific content performance and audience demographics.

The audience approves of content at a rate slightly above the platform median. This positions the creator in the top half of creators for engagement consistency. Saves represent the most frequent action with a 0.229% rate, followed by shares at 0.181%. Comments reach 0.043% and downloads sit at 0.021%. These figures translate to 18.0K saves, 14.2K shares, 3.4K comments, and 1.6K downloads per video. The high ratio of saves to comments proves the audience treats content as a reference tool rather than a conversation starter. Strong share numbers indicate active word-of-mouth advocacy. Brands should focus on high-utility content that users want to keep or pass along. Reach is inconsistent across the 283 videos. Only 10.6% of content hit the 2x average mark, while only 4 videos reached 5x growth. A consistency coefficient of 1.17 confirms erratic reach patterns. This volatility suggests that while some pieces peak, the majority do not achieve breakout status. This is a high-intent audience that saves and shares content rather than just scrolling past it.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. A follower count of 19.6M suggests an annual sponsorship value between $2,000,000 and $3,500,000. This scale dwarfs Creator Fund payouts because those payments rely on views and pay only pennies per thousand. While the fund rewards volume, sponsorships reward the authority and community size that a large following builds over time. The high rank of 169 out of 1,349 means this creator commands a premium price from brands. They have the leverage to decline low offers because their position places them in the top tier of the platform. A buyer should treat the $2,000,000 to $3,500,000 range as a starting point for negotiation rather than a flat fee. The 4.99 percent like rate confirms they maintain high engagement despite their scale. A cost per view check helps determine if a quote pays for reach or the creator's name. Dividing the top end of the sponsorship band by 7.9M average views results in a cost of $0.44 per view. This allows a buyer to see if a brand is paying for actual eyeballs or for the prestige of the association. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed despite the variety in total duration. Videos under 15 seconds reach a 4.38% engagement rate, while those over three minutes hit 5.19%. Choosing the shorter format yields roughly double the engagement per view compared to the longest videos. Stick to short segments to maximize interaction with your viewers. Original audio appears in nearly 90% of posts. This choice prioritizes a consistent brand identity over the easy reach found in trending sounds. Captions average 68 characters, providing enough context without cluttering the screen. Both duet and stitch options remain disabled to keep the focus strictly on the primary content. The top post lasted only 6 seconds and reached 78.1 million views. This clip performed at 10 times the typical reach for this account. It earned 6.6 million likes against 80.2k comments, a ratio of 83 likes per comment. That high gap indicates the video won through passive watching rather than active debate. Average views stay near 7.9 million across every post. This establishes a large, established audience where consistent volume is the priority. Growth strategy should focus on maintaining this high floor rather than chasing niche growth. The account already functions at a scale where reach is guaranteed by the creator's name.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 131 posts. This shortest length does not perform as well as videos over 180 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because their low posting frequency is offset by an elite follower rank and high average view counts. They post fewer videos per week than the median, but their top-tier ranking indicates that each upload is treated as a major production rather than a frequent update. This pattern has been established for over four years, proving it is a durable habit rather than a recent trend. The consistency score indicates an erratic rhythm with irregular gaps between posts instead of a clockwork schedule. You can expect sporadic drops rather than a dependable drumbeat of content. New content most frequently lands on Thursday and Friday, while Monday remains the quiet day. Most uploads occur around 19:00 UTC. Marketers should plan for high-impact moments on these specific days rather than relying on a steady stream of posts to maintain brand presence.

Audience & Reach

Ranked 169 of 1349 with a 17.8x median multiplier, this profile operates at broadcast-scale. A single campaign here provides reach across a wide population rather than a niche segment. The like response sits above the median by 0.06 percentage points. This means a brand message earns a stronger engagement signal per viewer compared to average creators. United Kingdom viewers make up nearly half of the content share while American audiences occupy the next large portion. Brands can target these two primary markets effectively with one buy. Because Puerto Rico represents the remaining segment, a global campaign requiring presence in other territories would need additional partners to reach those specific regions. The archive contains approximately 6 billion total plays across hundreds of videos. A brand tag placed here sits alongside content that has already been viewed billions of times rather than appearing as a new entry point. This account fits the entertainment category because the high rank and engagement rate suggest a broad reach with stable interest.