Aya

This account is a small account ranked 971 out of 1349 creators, holding 250.7K followers which is 0.2x the median size of 1.1M. It has grown by 5.1K followers per month since it started 4.1 years ago, marking its growth as slow for an account of this age. Average views reach 2.1M per video, which is above what a follower count of 250.7K would predict. The like rate of 4.56% falls below the median of 4.93%. The rest of this report breaks down the specific engagement patterns across different content pillars.

This audience approves less than the average viewer because the like rate sits below the median at 4.56%. High save rates of 0.574% and share rates of 0.522% define the primary engagement. These figures rank higher than the 0.015% comment rate. The audience performs more saves and shares than they do conversations, totaling 11.9K saves and 10.8K shares across the content. This suggests a high intent to return to the material as a reference or share it with others rather than engaging in public discussion. Brands should focus on evergreen utility over community building. Reach is inconsistent due to a high coefficient of variation of 0.7. Only 3 videos reached the double average mark, while none hit the five times threshold. This indicates unpredictable visibility. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator rather than the Creator Fund. A follower count of 250.7K suggests a brand deal range between $1,000 and $2,500 per post. This gap exists because the Creator Fund pays pennies per thousand views while sponsorship fees scale directly with audience size. The rank of 971 out of 1349 places this creator below the median for follower count. They represent a value buy for brands seeking reach rather than a top-tier name that can command a premium. The quoted range serves as a ceiling to bargain under instead of a fixed salary. A cost per view of $0.0012 suggests that most paid fees would be covering audience engagement rather than the creator's personal fame. These are modelled estimates from public metrics, not disclosed earnings.

Most posts land between 15 and 30 seconds to build steady engagement. Creating content in this specific window captures more eyes than the 10 second clips which only reach a fraction of that audience. This choice prioritizes consistent retention over quick spikes. Original audio dominates the feed, showing a preference for a signature sound over the reach provided by trending tracks. Short captions of roughly two characters keep the focus on the visual. Opening both duet and stitch options to everyone invites other creators to interact with every post. The top video lasted 10 seconds and reached 3.4 times the average views seen here. It pulled 291.2K likes without a single comment recorded in the data. This lopsided result means the clip performed well as passive content for quick tapping rather than starting a conversation. Average views of 2.1 million confirm this is an established account with a high floor. Success depends on maintaining consistent production rather than chasing viral spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 21 instances. The average video length is 16s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank and high average views despite posting well below the field median. The pace has remained steady for over seven months, establishing a durable habit even if it is not frequent. A higher consistency score suggests the timing of these uploads fluctuates rather than following a strict clockwork schedule. New content usually lands on Tuesday and Sunday, while Wednesday remains the quietest day for new posts. The busiest hour for uploads occurs at 01:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of daily content. You can best time a campaign tie-in around the Sunday or Tuesday upload windows.

Audience & Reach

The account ranks at 971 of 1349 with a multiple of 0.2 compared to the median follower count. This position indicates a niche audience that lacks broadcast-scale reach despite high individual video views. The like rate sits below the median mark by nearly half a percentage point. A lower engagement rate suggests a wider, more passive viewership where a sponsored message may struggle to generate active interactions. This profile fits the entertainment category because the small follower base and lower engagement indicate a niche audience rather than a broad consumer market.