Pierre

Ranking as 289 out of 1349 tracked creators, this account is a giant that holds 13.8M followers, which is 12.5 times the median size of 1.1M. The creator gains 159.3K followers every month. This growth rate is fast for an account that has been active for 7.2 years. A catalog of 1.5B total plays and 149.9M total likes establishes a deep historical footprint across the platform. The 4.4M total shares indicate high word of mouth movement while the 7.2M total saves confirm that the content has lasting value for viewers to keep or revisit. While average views sit at 2.6M per video, the like rate of 10.08% is more than double the median of 4.93%. This high engagement rate confirms that the audience is highly active and responsive relative to their size. The following report provides a detailed breakdown of these engagement metrics and content performance trends.

This audience approves of the content at a much higher rate than average, ranking 256 out of 1349. The engagement mix reveals specific ways viewers interact with the content. Saves represent the highest form of intent at 0.482% of views, followed by shares at 0.295%, comments at 0.049%, and downloads at 0.061%. These figures translate to 12.6K saves, 7.7K shares, 1.3K comments, and 1.6K downloads per video. The audience prioritizes saving content for future reference over active discussion or word-of-mouth sharing. A brand should focus on high utility content that users want to keep rather than community building. Reach is inconsistent due to a high consistency coefficient of 1.38. Only 12.1% of the 265 videos reached the 2x average mark, while only 6 hit the 5x threshold. This indicates unpredictable growth patterns for any single post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A profile with 13.8M followers can command a brand fee between $40,000 and $60,000 per post. Creator Fund payouts are far less lucrative because those payments scale with views and pay only pennies per thousand. High engagement rates suggest that the audience is highly active and likely to convert for brands. The rank of 289 out of 1349 means this creator sits in a position of power. They command a premium price because they can select specific partners rather than accepting every offer. A buyer should view the top end of the $60,000 range as a starting point for negotiation rather than a ceiling. This status allows them to demand higher fees than average creators with similar reach. The cost per view sits around $0.019 to $0.023 based on the 2.6M average views. This metric helps a buyer determine if they are paying for actual eyes or just for the creator's name. A high price relative to this figure indicates a premium is being paid for influence and authority. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with nearly seventy percent of posts landing under 15 seconds. This format outperforms the longer 30 to 60 second window by about 1.7 percentage points in engagement. Target the sub-15 second duration for every post, as it captures interest much more effectively than the longer formats. Original audio is used on over two thirds of all videos. This choice prioritizes a consistent brand identity over the reach boost provided by trending sounds. Short captions averaging 31 characters keep the focus on the visual content. Turning off duet and stitch features keeps the experience private to this account rather than inviting others to remix the footage. The standout video lasted 15 seconds and reached 29.2 million views, which is over 11 times the typical reach for a post here. It earned 2.1 million likes against just 36.3k comments. This ratio of 58 likes per comment shows the clip gained large passive interest rather than sparking a deep debate in the replies. Average views reach 2.6 million, marking this as a large established account. Success here relies on maintaining high baseline visibility rather than chasing small growth milestones. The scale of the audience means that even standard posts achieve substantial reach regardless of minor variations in content style.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 185 videos under 15 seconds. The 30 to 60s category performs better than the 1 to 3min range.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The pattern is a Grind because Pierre posts above the field median with a consistent volume that allows for reliable campaign planning. His output exceeds the average weekly post count and keeps him in the upper half of the frequency rankings. This pace has remained steady for over two years, establishing a durable habit rather than a recent trend. While his high consistency score shows some variance between posts, the long duration of this rhythm makes it a dependable baseline. He maintains a top-tier follower rank and high average views, confirming that his volume correlates with strong reach. Content typically lands on Monday and Friday, while Saturday remains the quietest day for new uploads. The busiest hour for new content is 23:00 UTC. Marketers can expect a predictable drumbeat of posts to align with brand tie-ins. New content most likely appears on Mondays or Fridays to coordinate with specific campaign milestones.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 12.5 over the median follower count. This scale allows a single campaign to reach an audience far beyond a standard niche community. The like response is more than double the median rate. Such high engagement indicates that a sponsored message will land with much more impact per viewer than typical content on the platform. The audience sits primarily in one market, as the United States makes up 89% of the reach. A brand can target American consumers effectively through this account, but it cannot count on the French audience for a global campaign. Since France represents only 11% of the share, other creators are needed to cover that specific territory. The lifetime footprint includes approximately 1.5 billion plays across the archive. This means a new brand tag sits alongside content already viewed by hundreds of millions of people. The high like response and top-of-field ranking make this account fit for lifestyle brands seeking established reach.