DANIEL MAC

Ranking at 284 out of 1349 tracked creators, this account is a giant with 14.0M followers, which is 12.7 times the median follower count of 1.1M. The growth trajectory is fast as it gains 192.0K new followers every month despite being active for 6.1 years. While average views sit at 486.0K per video, the like rate of 9.77% successfully clears the 4.93% median to prove high engagement from the audience. The rest of this report covers specific engagement trends and content performance.

This audience approves of content at nearly double the median rate, ranking 283 out of 1349 creators. This high approval indicates strong initial resonance with the content style. Saves represent the most frequent action among viewers at 0.758%. Shares follow as a primary driver of word-of-mouth at 0.319%. Comments occur at 0.038% while downloads are nonexistent. The raw figures show 3.7K saves, 1.6K shares, and 187 comments per video. This audience prioritizes saving content for future reference over active discussion. Brands should treat this channel as a source of high-value utility rather than a space for community conversation. The reach profile shows some volatility with a consistency coefficient of 1.42. Six videos out of 35 hit the 2x average mark, while only one reached the 5x threshold. This suggests a steady base with occasional peaks. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator due to their large reach. A follower count of 14.0M suggests a sponsorship value between $150,000 and $350,000 per campaign. This income stream far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand. High engagement rates mean this creator can command the top end of that range for brand partnerships. A rank of 284 puts them in a position to command a premium over average creators. They have enough influence to demand higher fees or decline lower offers from brands seeking mass exposure. A cost-per-view check reveals their value is approximately $3.09 per video. This figure helps buyers determine if a quoted rate pays for the actual reach of 486,000 views or simply for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives on longer content between 60 and 180 seconds. Most videos hit this window, while the 30 to 60 second bucket performs well worse with only a fraction of the engagement. Build your clips toward that 150-second mark to capture the attention span this audience prefers. Original audio dominates nearly all posts, choosing a consistent brand voice over the reach of trending tracks. Captions stay brief at about 81 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The standout video lasted 150 seconds and reached 6.6 times the normal view count. It earned 276.3K likes against just 1,000 comments, showing that viewers prefer quick taps over active debate. Average views of 486k indicate a large established following rather than a small niche. Growth here depends on maintaining high volume for an existing audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up 21 of the 35 recent uploads. The average video length is 75 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a steady volume of content. The frequency rank sits in the top half of the field despite having only been at this pace for 88 days. While the consistency grade is average, the high variance in gaps between posts suggests a less predictable internal schedule than some peers. They have established a large following and maintain strong view counts to back up their output. New content typically lands on Wednesday and Friday, with the most frequent upload occurring at 21:00 UTC. Monday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to time your tie-ins around the Wednesday or Friday windows when fresh material is most likely to appear.

Audience & Reach

The account holds a top-of-field rank with over twelve times the median follower count. This high ranking means a single campaign can reach a wide audience across the platform. The like rate is nearly double the median. A higher engagement ratio per view suggests that a sponsored message will land with more impact than a standard post. This profile fits the entertainment category because the high follower rank and strong like response suggest a broad reach that maintains high interest levels.