Crispdal

This creator sits as a giant among the 1349 tracked accounts with a rank of 295 and 13.5M followers which is 12.3 times the median size of 1.1M. The account maintains fast growth by adding 204.8K new followers every month despite being 5.5 years old. A total catalogue of 4.8B plays across the history of the profile indicates a large volume of content consumption over time. The 584.4M total likes confirm deep engagement with the material, while 8.6M shares suggest a high degree of word of mouth distribution. The 21.6M total saves indicate that the content provides substantial rewatch value or serves as a reference point for the audience. With an average of 1.8M views per video, the reach is in line with what an account of this size should produce. A like rate of 12.30% far exceeds the 4.93% median, proving that the active viewers are highly engaged with the posts. The rest of this report breaks down the specific content pillars driving these metrics.

This audience approves of content at a much higher rate than the platform average. The 12.30% like rate ranks in the top 9% of all creators. High approval signals a strong initial connection with the viewer. The audience shows high intent to return and save content for later use. Saves represent the highest engagement behavior at 0.454%, followed closely by downloads at 0.434%. These behaviors outpace both shares at 0.18% and comments at 0.137%. The raw counts of 8.2K saves, 7.8K downloads, 3.2K shares, and 2.5K comments confirm this pattern. Savable content is the primary driver for this audience. Brands should focus on utility and reference value rather than just conversation. Reach is inconsistent across the 292 videos. Only 12% of content reached the 2x average mark. A small handful of 5 videos hit the 5x threshold. The consistency score of 2.18 indicates erratic reach patterns. This volatility means specific posts perform well while others may underperform. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 13.5M followers, they command a brand fee between $40,000 and $80,000 per post. This high ceiling exists because sponsorship income scales with total follower count while Creator Fund payouts are tied to views. The fund pays only pennies per thousand views, making it an inefficient primary income source compared to direct brand deals. A rank of 295 out of 1349 places this creator in a position of power. They sit well above the median and can command a premium for their influence. High engagement rates allow them to demand the top end of their bracket from advertisers. A buyer should view the $80,000 figure as a starting point for negotiations rather than a fixed price. The cost per view sits between $0.02 and $0.04 based on average views of 1.8M. This metric helps a brand determine if they are paying for raw reach or for the specific authority of the name. A quote at the top of the range suggests a premium is being paid for high engagement levels. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range as the primary production volume. Longer content over three minutes earns a much higher engagement rate of nearly 17 percent compared to the 12.65 percent seen in the medium-length clips. Choosing the longer format provides an engagement boost of about 4 percentage points per view. Focus on these longer segments to maximize interaction from the current audience. Original audio powers over two thirds of the content. This strategy sacrifices the easy reach of trending sounds to build a recognizable brand identity through unique audio. Captions stay brief at roughly 61 characters, ensuring the visual takes center stage. Disabling both duets and stitches keeps the content exclusive and prevents others from remixing the footage. The standout video lasted 18 seconds and pulled over 56 million views. This performance reached about 31 times the normal audience reach of this account. It earned 2.9 million likes against only 11.1k comments, a ratio of 257 likes per comment. Such a lopsided split indicates that the clip won through passive watching and quick taps rather than active debate. Average views near 1.8 million confirm a large established presence. Success here depends on maintaining high volume for an existing fan base rather than hunting for new reach. The scale of this account means every post reaches a huge audience regardless of minor tweaks to caption length or audio choice.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they make up nearly half of the content. These are not the best performing since videos over 3 minutes have higher engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they maintain a top follower rank despite a posting rate below the field median. Their content lands at a pace that suggests high production value rather than neglect. This specific rhythm has remained stable for nearly four years, establishing it as a durable habit. While the frequency is lower than average, the gap between posts varies widely. The inconsistent spacing means you cannot rely on a clockwork schedule of uploads. New videos land most often on Friday and Saturday with a peak at 22:00 UTC. Sunday remains the quiet day for new content. Marketers should plan around these specific windows rather than expecting a steady weekly drumbeat. You can expect sporadic drops, so timing your tie-in for the weekend is the best way to capture fresh content.

Audience & Reach

Ranked at 295 with a 12.3x multiplier over the median indicates this profile has broadcast-scale reach. A single campaign will achieve high volume across a wide audience base rather than niche penetration. The like rate sits more than double the median of 4.93%. This suggests that brand messages will earn a stronger engagement signal from viewers compared to average creators in the space. The audience concentration is heavily skewed toward Malaysia, which accounts for 93% of the distribution. While this allows for deep penetration into the Malaysian market, brands should not expect to reach French or Dutch audiences through this specific creator. A global strategy would require different partners to capture those secondary regions. The total lifetime footprint reaches 4.8 billion plays across the archive. Because a brand tag sits alongside content with such high cumulative views, the placement joins a history of high-volume consumption rather than starting as a fresh entry point. This audience fits the gaming category because the high like response and broad follower rank indicate a large, engaged community interested in long-form entertainment.