ABS-CBN

Sitting at rank 288 out of 1349 creators, this account is a giant that holds 13.8M followers, which is 12.5 times the median size of 1.1M. The growth trajectory is fast as it has gained 226.9K followers every month over its 5.1 year lifespan. This substantial catalog has amassed 2.8B total plays and 246.8M total likes, establishing a large presence on the platform. The 38.5M shares indicate that the content spreads widely through word of mouth while the 9.9M saves prove the material has high rewatch value for the audience. Regarding reach, the average of 157.9K views per video is in line with what an account of this scale would expect to produce. The 8.88% like rate comfortably clears the 4.93% median, confirming that the audience actively engages with the content provided. This high engagement relative to the median suggests a very loyal and active following for every view generated. The rest of this report breaks down the specific content categories driving these interactions.

This audience approves content at a rate far above the platform median. The 8.88% like rate ranks 354 out of 1349 creators. This indicates high initial sentiment from viewers. The behavior profile reveals how people interact with the content after watching. Shares are the dominant action at 1.387% per view, followed by saves at 0.356%, comments at 0.176%, and downloads at 0.002%. These figures translate to 2.2K shares, 562 saves, 278 comments, and 4 downloads per video. High share rates mean the audience acts as a primary engine for word-of-mouth growth. The gap between sharing and commenting shows that viewers prefer spreading content over starting public discussions. Brands should prioritize content designed for mass distribution rather than community management. Low download numbers indicate users do not see the content as something to store on their devices. Reach is inconsistent across the 300 videos analyzed. Only 6.7% of videos reached the 2x average mark, while only 10 clips hit the 5x threshold. A consistency coefficient of 7.72 confirms that reach fluctuates well from post to post. This volatility suggests a need for high-frequency posting to stabilize visibility. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large follower base. A profile with 13.8M followers commands a sponsorship band of approximately $40,000 to $68,000 per post. This high ceiling exists because brand partnerships scale with total reach and influence. In contrast, the Creator Fund pays only pennies per thousand views. View count based payouts rarely match the lucrative fees earned from direct brand integrations. Their rank of 288 out of 1349 puts them in a position of power to demand premium rates. High ranking allows this creator to be selective and decline lower offers. The high like rate also suggests a loyal audience that commands a price at the top end of their range. A buyer can test these quotes against the average view count of 157.9K to see if they are paying for raw reach or for the specific fame of the account. If a quote exceeds $430 per view, the buyer is paying for the name rather than just the views. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this feed as most clips land in the 60 to 180 second range. Clips between 15 and 30 seconds engage at 3.55% while videos over three minutes reach a 4.59% rate. Choose the longer format as its engagement is roughly one point higher than the shorter clips. This suggests that patient viewers are more likely to interact with the content than those watching quick clips. Original audio covers most of the feed, meaning this account prioritizes a consistent brand identity over trending sounds. This choice sacrifices potential reach from viral tracks for an established and recognizable soundscape. Captions average 101 characters to provide context without overwhelming the viewer. Closing off both duet and stitch options keeps the focus entirely on the primary footage rather than community remixes. The top video lasted 16 seconds and reached over 20 million views, which is about 131 times the normal reach for this account. It earned 2.5 million likes against 70.4k comments to create a balanced ratio of 36 likes per comment. This indicates that while it was widely watched, it also successfully sparked active discussion among its viewers. Average views of 157.9k show a stable and established audience rather than a small niche. Content strategy here should focus on maintaining this consistent reach through high production value. The large spike from the top video shows how specific moments can still break out despite the steady baseline of the main feed.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they are the most frequent. These longer videos perform better than 15 to 30 second clips because 3 minute plus content reaches a higher engagement rate of 4.59%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far above the field median with a steady stream of content. They produce over thirty videos weekly compared to the typical two posts per week for other creators. This high-frequency output is supported by a top frequency rank within the platform's ecosystem. While their consistency grade is low due to erratic gaps between uploads, the sheer volume provides a reliable drumbeat of fresh content. This pace has been established over the last two months and suggests an active production house. New content frequently appears on Wednesday and Thursday with a peak upload hour at 07:00 UTC. Tuesday remains the quiet day for new posts. Marketers can expect a constant flow of assets to support any tie-in, making it easy to time campaigns around their frequent uploads on mid-week days.

Audience & Reach

This creator sits at a top-of-field rank with a multiple of 12.5 over the median follower count. This position confirms broadcast-scale reach for any campaign targeting this account. The audience is concentrated entirely within the Philippines. Brands can effectively target the Philippine market but cannot rely on this profile to reach viewers in other regions. Because the like rate sits well above the median, a message here earns stronger engagement per view than typical accounts. This higher ratio suggests a sponsored post will land with more impact than average. A back catalogue of 2.8 billion plays means a brand tag appears alongside content that has already been viewed billions of times. This depth means your inclusion is placed within an established archive rather than just a fresh start. The high engagement and scale make this audience fit the Entertainment category.