Minecraft

This account ranks 292 out of 1349 creators and holds 13.5M followers, making it a mid-tier name that maintains more than 12 times the median follower count of 1.1M. The growth trajectory is fast as it gains 339.7K new followers every month despite being active for 3.3 years. Its large lifetime footprint includes 1.2B total plays and 127.6M total likes, establishing a deep historical presence across its entire catalog. The 18.5M shares indicate high word of mouth distribution while the 11M saves prove the content has lasting value for viewers who want to return to specific videos. This level of saved content suggests a loyal audience that treats the account as a primary resource rather than just passing entertainment. Average views reach 2 million per video, which is high for an account with this many followers. The like rate of 10.48% more than doubles the 4.93% median, confirming that the audience is highly engaged with the content they see. The following report provides a deeper analysis of these engagement metrics and audience behavior.

This audience approves of content at more than double the median rate, ranking 216 out of 1349 creators. This high approval signals strong initial alignment with the brand message. The engagement mix reveals distinct behaviors. Shares are the most frequent action at 1.517% per view, followed by saves at 0.9%, comments at 0.407%, and downloads at 0.034%. These figures represent 30.2K shares, 17.9K saves, 8.1K comments, and 682 downloads across the set. The audience prioritizes word-of-mouth spread and keeper value over active discussion or device storage. Brands should focus on content designed for distribution rather than community conversation. Reach is somewhat erratic with a consistency coefficient of 1.05. Only 3 videos hit the 2x average mark, while zero reached the 5x threshold. This suggests that while the core audience is highly engaged, the content does not frequently break into broader circles. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this account. A follower base of 13.5M supports an estimated brand deal range between $40,000 and $68,000 per post. This income dwarfs Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorships instead scale with the large audience size to provide a stable floor for high-value partners. The rank of 292 out of 1349 places this creator in a position of power. High rankings allow creators to command a premium because they can decline low-effort offers while smaller accounts must accept any available work. The high engagement rate also pushes them toward the top end of their projected valuation. A cost-per-view check shows that a quote near $68,000 for 2.0M views results in a price of $0.034 per view. This calculation helps buyers determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Almost every video stays under 15 seconds to maintain a fast pace. Choose the 15 to 30 second window for higher engagement, as it earns a rate about three percent higher than the shorter clips. This gap represents more than triple the engagement of the shortest clips per view. Stick to these short durations to keep viewers watching until the end. Original audio appears on nearly half of all posts. This choice prioritizes an authentic brand identity over the easy reach provided by trending sounds. Captions average 128 characters, providing enough space for descriptive text without overwhelming the viewer. Disabling both duet and stitch features keeps the focus entirely on the official content rather than outside remixes. The standout video lasted between 15 and 30 seconds and reached roughly 15 times more people than a typical post. It earned many more likes than comments, meaning it succeeded as a piece of visual entertainment that invited quick taps. The high like-to-comment ratio indicates the content worked well for passive watching rather than sparking an active debate in the replies. Average views reach two million per video across a large follower base. This scale means the account operates on a high floor where production value and brand recognition are already established. Strategy should focus on maintaining this consistent reach through short, visually engaging clips. Growth is no longer about finding a new audience but about retaining the millions who already watch daily.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since 22 out of 23 videos fall into this category. The 15 to 30 second videos perform better with a 13.51% engagement rate compared to 10.56% for the shorter clips.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the median frequency with high consistency over a long period of time. They maintain a steady output of nearly five videos every week. This pace has been established for over a year to ensure a reliable cadence for brand partners. While the gap between posts varies slightly, the volume remains high enough to provide regular opportunities for placement. Content typically lands on Tuesday and Friday with a peak upload hour at 19:00 UTC. Monday is the quietest day for new uploads. Marketers can rely on this dependable drumbeat of content rather than sporadic drops. You can time specific campaign tie-ins around the high-frequency postings on Tuesday and Friday to maximize visibility.

Audience & Reach

The audience ranks in the top of the field with a multiple over twelve times the median creator. This standing means a single campaign will reach a broad volume of viewers across the platform. High engagement results in a like rate more than double the median. A brand message here earns a stronger response from viewers compared to average accounts. Geography data shows the audience is concentrated entirely within the United States. While a brand can effectively target the American market, it cannot count on any other regions for this specific creator. Content history shows a lifetime footprint of over one billion plays across hundreds of videos. A brand tag placed here sits alongside content that has already been viewed by millions of people rather than starting from scratch. The audience fits the gaming category. This alignment follows from the high like response and the consistent volume of views relative to typical creators.