HPC Official

This account ranks as a giant among the 1349 creators we track because its 13.8M followers exceed the median count by 12.6 times. The growth trajectory is fast with 154.9K new followers added every month over an existence of 7.4 years. A catalog of 3.6B total plays and 107.8M total likes establishes a large historical footprint for the brand. The 2.5M shares indicate high word of mouth spread while 4.7M saves confirm that content has deep rewatch value and utility for the audience. While average views of 5.3M are in line with what an account of this size would predict, the 2.97% like rate falls below the median of 4.93%. This gap between high view counts and lower engagement rates suggests that while the content reaches a wide audience, it does not trigger as much active interaction from every viewer as typical for its scale. The rest of this report covers specific engagement patterns and content performance metrics.

The audience approves of content less than the platform average, ranking 932 out of 1349. This indicates a passive relationship with the content where viewers consume without liking. Saves represent the highest level of intent among the behaviors at 0.129%. Downloads follow as the second strongest signal for keeper content at 0.036%. Shares are less frequent at 0.069% while comments sit at the lowest rate of 0.011%. The audience generated 560 comments, 3.6K shares, 6.8K saves, and 1.9K downloads. Savvy brands should focus on high-value utility because saves and downloads run hot compared to the low discussion rates. This profile suggests a community that treats content as a personal resource rather than a conversation starter. Reach is inconsistent. Only 25 videos hit double the average while 13 reached five times the average. A consistency coefficient of 2.79 indicates erratic reach patterns across the 298 total videos. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large following. A brand partnership budget would likely fall between $150,000 and $320,000 per post. This high range exists because sponsorship pay scales with total follower count while Creator Fund payouts depend on views. The Creator Fund pays only pennies per thousand views making it a negligible source of income compared to direct brand deals. The rank of 286 out of 1349 puts this creator in a position of power. They sit well above the median and can command a premium price for their influence. This high standing allows them to decline low-paying offers while smaller creators must accept quoted bands as their maximum price. A buyer should compare the expected sponsorship payout against the average views of 5.3M to check the cost per view. At roughly $28 to $60 per view, this calculation helps a brand see if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with 83 videos under 15 seconds. While 15 to 30 second clips make up the bulk of the content, the engagement data shows a clear preference for shorter formats over long-form. Videos over three minutes engage at only 1.24%, while those between one and three minutes hit 3.88%. This gap means making a concise clip instead of a long one earns nearly triple the engagement rate per view. Original audio is used in over 85% of posts. Choosing this path sacrifices the boost from trending sounds to establish a distinct, consistent brand identity for the account. Captions stay brief at an average of 72 characters, which keeps focus on the visual action. By keeping duet and stitch features disabled, the creator ensures all attention stays on their specific content without outside remixing. The peak video lasted 28 seconds and reached 145.2 million views. This performance hit a multiplier of 27.7 over the typical reach for this account. With 5.3 million likes against only 13.1k comments, the ratio shows that people preferred quick taps over starting debates in the comments. The video gained large traction through passive viewing rather than active discussion. Average views sit at 5.3 million per post. This high baseline means the account already commands a large audience rather than seeking growth from small niches. Success here relies on maintaining this volume of views by sticking to proven lengths and themes. Consistency across these metrics keeps the large following engaged daily.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 15 to 30s videos with 181 total posts. These shorter videos perform better than the 3 minute plus content which has the lowest engagement rate of 1.24%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their large following and high average views indicate that each post is treated as a major production rather than frequent content. This established behavior has remained stable for over four years. Despite this long track record, the gap between posts is irregular and inconsistent. You cannot rely on a clockwork schedule when planning around their output. New content typically lands on Wednesday and Friday, with 19:00 UTC serving as the busiest hour for uploads. Saturday remains the quietest day for new posts. Marketers should prepare for sporadic drops rather than a steady drumbeat of content. Focus your tie-ins on the mid-week windows to align with their primary upload days.

Audience & Reach

The account ranks 286 out of 1349 based on follower count and sits at a 12.6x multiple above the median creator. This position confirms a broadcast-scale reach for any single campaign. A high like rate compared to the median indicates a message earns more engagement per viewer. However, this specific account falls below that benchmark by roughly two percentage points. This discrepancy means a sponsored post may have lower immediate interaction rates despite high view counts. Finland accounts for 81% of the reach while the United States makes up 19%. A brand can target the Finnish market effectively through this profile but cannot rely on it to reach secondary markets like Spain. The total lifetime footprint reaches approximately 3.6 billion plays across the back catalogue. Placing a brand tag alongside content with such high historical views means the partnership sits beside material already consumed by millions over time rather than starting from zero. The audience fits the entertainment category. This alignment stems from the broadcast-scale reach combined with a lower like response relative to the median.