kaeli mae

This account ranks as a giant among the 1349 creators we track because it holds 13.7M followers, which is 12.5 times the median follower count of 1.1M. The growth trajectory is fast for an account that is 6.3 years old given its gain of 180.4K followers every month. A catalog of 898.3M total plays and 132.7M total likes establishes a large historical footprint across the platform. The 1.3M shares indicate a high level of word of mouth movement for the content while the 4.1M total saves suggest that the videos provide deep utility or rewatch value for the audience. This reach verdict confirms that the engagement is exceptionally high because the 14.77% like rate far exceeds the 4.93% median. The average of 480.6K views per video is in line with what an account of this size should expect to produce. The rest of this report breaks down these metrics by content type and audience demographics.

This audience approves content at a rate much higher than the median. This high like rate ranks 61 of 1349, indicating strong initial approval from viewers. The engagement mix reveals how people act on this content. Saves are the most frequent action at 0.454% while shares follow at 0.144%. Comments occur at 0.073% and downloads hit 0.03%. These figures represent 2.2K saves, 693 shares, 348 comments, and 146 downloads per video. The audience prioritizes saving content for future reference over public conversation or sharing. This high save-to-view ratio suggests the content has high utility. Brands should focus on evergreen value rather than immediate social spread. Reach is inconsistent across the 289 videos. Only 7.3% of content hit the 2x average mark with 21 videos, while only 3 reached the 5x threshold. A coefficient of variation of 0.86 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of her large follower base. Her 13.7M followers suggest a potential sponsorship value between $40,000 and $68,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions. Sponsorship income scales with audience size while the fund rewards volume at much lower rates. Her rank of 290 puts her in a position to command a premium from brands. High ranking allows her to decline smaller offers that do not meet her worth. Because her engagement is high, she sits toward the top of the estimated pay range. A buyer can use $0.08 per view as a gut check to see if a quote pays for reach or name. This calculation ensures the cost does not exceed the value of the 480.6K average views. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this feed with more than half the videos lasting between 60 and 180 seconds. Produce content in the one to three minute range to capture the highest engagement rate at 15.89%. This duration outperforms the sub-15 second clips by roughly two percentage points per view. Prioritize depth over speed to maximize interaction with this specific audience. Original audio appears on nearly 79% of the posts. This choice prioritizes a unique brand identity over the reach boost provided by trending sounds. Captions average 110 characters, providing enough text to frame the video without overwhelming the viewer. Turning off duet and stitch features keeps the focus entirely on the creator's own content rather than collaborator input. The standout clip lasted only six seconds and reached 3.2 million views. This short format yielded over six times the typical reach for this account. With 431,600 likes against just 1,100 comments, the video earned large passive engagement. The high ratio of taps to talk shows that rapid consumption is a viable path to scale. Average views near 480k indicate an established presence with a large, stable following. Growth here depends on maintaining this consistent reach rather than seeking sudden spikes. Strategies should focus on refining these existing habits to maintain the current audience base. The account already functions at a high volume of visibility regardless of minor stylistic shifts.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 155 instances. This duration performs better than shorter clips because it achieves a 15.89% engagement rate compared to 13.79%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly three times as often as the median and maintain a high frequency rank despite their large following. They have maintained this rapid pace for over a year, establishing a durable habit that is reliable for long-term planning. While the consistency grade is solid, the higher variance in gap timing suggests some irregular bursts rather than a clockwork schedule. You can expect frequent content drops to support a campaign, with new videos most likely appearing on Wednesday and Thursday. Content typically lands around 23:00 UTC. Monday serves as the quiet day for uploads. This high volume provides ample opportunities to align your brand with their steady output throughout the week.

Audience & Reach

This creator holds a top-of-field rank with a multiplier of 12.5 over the median. This scale means a single campaign can reach a broad audience across the platform. The US makes up the vast majority of the share, while Italy and France appear in smaller proportions. A brand can expect high penetration in American markets but should not count on the Italian or French segments for a global campaign. The like rate sits well above the median to indicate a much higher engagement level per viewer. This suggests that a sponsored message will land with more impact than a standard post from an average creator. Total plays across the back catalogue reach nearly 900 million. A brand tag placed here joins content that has already been watched hundreds of millions of times rather than starting fresh. The audience fits the beauty and personal care category because the high like rate and top-of-field rank indicate a concentrated interest in lifestyle content.