@hollymurraymakeup TikTok Stats, Earnings & Analytics

Q: How many followers does @hollymurraymakeup have on TikTok?

@hollymurraymakeup has 13.5M followers on TikTok.

Q: What is @hollymurraymakeup's TikTok engagement rate?

@hollymurraymakeup has an engagement rate of 5.99% based on their recent videos.

Q: How much does @hollymurraymakeup earn on TikTok?

@hollymurraymakeup clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 24 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $67,500 - $162,000 per post.

Q: How many TikTok videos has @hollymurraymakeup posted?

@hollymurraymakeup has posted 1.1K videos on TikTok.

Account Overview

What This Report Covers

Holly Murray Makeup (@hollymurraymakeup) is a verified beauty TikTok account with 13.5M followers and 1,054 videos. That ranks 296 of the 1,349 accounts with a TKMetrics report by followers, 12.3x the median account. Since it was created 9.5 years ago it has averaged 118.0K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2016-08-09
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	71K:1

Data Summary

Videos Analyzed	24
Avg Plays per Video	3,928,790
Avg Likes per Video	223,008
Engagement Rate	5.99%

Engagement Analysis

Based on 21 of 24 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 21 videos we analysed got an average of 3.9M plays and 5.7% of viewers liked them, 1.3x the 4.5% median like rate of the creators we track. Saves (0.29% of views) and shares (0.28%) are about level; comments are 0.03%.

3.9M

Avg Plays/Video

223.0K

Avg Likes/Video

1.3K

Avg Comments/Video

11.0K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 24 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 21 that aren't pinned.

9.1M

Median plays, top 10 videos

319.1K

Median likes, top 10 videos

87.6M

75th percentile plays

188.3M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

530,104,600

Total Plays

44,483,173

Total Likes

259,268

Total Comments

631,373

Total Shares

1,337,971

Total Saves

Engagement Ratios

@hollymurraymakeup turns 5.7% of views into likes, 0.29% into saves and 0.28% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Below the median

5.68%

Likes / Views

0.03%

Comments / Views

0.28%

Shares / Views

0.29%

Saves / Views

Viral Hit Rate

14.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 85% of the creators we track. The 5x figure is the same measure at five times the norm.

14.3%

2x Avg (3 of 21)

4.8%

5x Avg (1 of 21)

Measured against the average of the 21 videos that aren't pinned.

Consistency Score

@hollymurraymakeup's view count swings by a CV of 2.36, steadier than 43% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.36

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 3.9M views/video, leaving out 3 pinned videos, and about 9.2 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 24 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 13.5M followers

$67,500 – $162,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 24 videos

3 of the 21 videos that aren't pinned (14.3%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 3 of 24 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

32s

Average Duration

<15s

3

15-30s

9

30-60s

12

The account favors videos between 30 and 60 seconds. This duration represents the most frequent category of content posted.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

79.2%

19 of 24

Posting Patterns & Optimal Timing

Based on 24 videos

The videos we analysed went up most often on Sunday and most around 21:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 24 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Sunday

8

Monday

5

Wednesday

5

Tuesday

3

Saturday

2

Thursday

1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The account posts most often on Sunday and Monday with a peak at 21:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#skincare (3) #тиктокзвезда (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

makeup (13) sorry (13) next (7) should (6) create (6)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

15 unique sounds

original sound - Holly Murray Makeup 10x

original sound - Kathryn Denny 1x

original sound - Charlotte Roberts 1x

original sound - Victoriaaaa🖤🍋 1x

SpongeBob SquarePants Theme Song - Spongebob Squarepants 1x

Down on the Floor (Vox) - Ah2 1x

Sequência da Botação - DJ Ryder & Dj Dudu Coupper & Mc Gw 1x

original sound - ODonutz 1x

som original - Kosta 1x

possibly in michigan - shaywee 👹 1x

What the numbers say

Strengths

+ Like rate 5.7%, 1.3x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ None of the 24 videos runs over a minute, the minimum for Creator Rewards

Questions about @hollymurraymakeup

How many followers does @hollymurraymakeup have on TikTok?

@hollymurraymakeup has 13.5M followers on TikTok.

What is @hollymurraymakeup's TikTok engagement rate?

@hollymurraymakeup has an engagement rate of 5.99% based on their recent videos.

How much does @hollymurraymakeup earn on TikTok?

@hollymurraymakeup clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 24 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $67,500 - $162,000 per post.

How many TikTok videos has @hollymurraymakeup posted?

@hollymurraymakeup has posted 1.1K videos on TikTok.

Holly Murray Makeup