TNT Sports Brasil

This account ranks 278 out of 1349 tracked creators and holds 14.2M followers, which is 12.9 times the median follower count of 1.1M. This makes it a giant in the field. The creator adds 177.2K followers every month, indicating that growth remains fast for an account that has existed for 6.7 years. Across its entire catalogue, the brand has accumulated 5.7B total plays and 388.3M total likes to build a large historical footprint. The 11.9M total shares suggest wide word of mouth distribution while 16.9M total saves indicate that the content provides high rewatch value for the audience. The average of 146.5K views per video aligns with what an account of this size would be expected to produce. A like rate of 6.78% exceeds the median of 4.93%, confirming that the active engagement from viewers is higher than typical for a creator of this scale. The following report provides a deeper breakdown of these engagement metrics and content performance.

The audience shows higher approval than the average user. This engagement rate ranks 510 out of 1349. High save rates suggest viewers find the content useful enough to keep for later reference. Shares are the second most frequent action, indicating a strong level of word-of-mouth advocacy. Downloads occur less often but still signal intent to store content on a device. Comments represent the lowest form of active engagement among these metrics. The audience prioritizes personal retention over public conversation. Brands should focus on high-value utility rather than community management goals. Reach is inconsistent across the 53 videos. Only 9.4% or 5 videos hit the 2x average while 3 reached the 5x mark. A consistency coefficient of 2.13 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 14.2M followers, the creator sits in a high tier where brand partnerships command a premium of roughly $50,000 to $70,000 per post. Creator Fund payouts are much less lucrative because they scale with views and pay only pennies per thousand impressions. Sponsorships offer a stable way to monetize a large audience that the creator fund cannot match. The high ranking of 278 out of 1349 means this profile commands a premium price from advertisers. They occupy a position where they can selectively decline briefs rather than accepting any offer. A higher like rate of 6.78 percent places them toward the top of their estimated value band. Buyers should treat the $50,000 to $70,000 range as a starting point for negotiation. The cost per view serves as a gut check for potential partners. Dividing the high end of the sponsorship band by 146.5K average views results in a cost of roughly $0.48 per view. This figure helps buyers determine if a quoted rate pays for actual reach or just the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under thirty seconds form the primary foundation of this feed. Videos in the 30 to 60 second range perform better than those over one minute by a margin of about 10% more engagement per view. Focus on that shorter window to maximize reach. Use the 30 to 60 second format as your standard and avoid longer clips to maintain interaction. Original audio appears in nearly 87% of the content. This choice prioritizes a distinct brand identity over the reach spikes provided by trending sounds. Captions average 192 characters, providing deep context for every clip. Restricted duet and stitch settings keep the focus on the original footage without inviting remixes from other creators. The standout video lasted 65 seconds and reached 1.6 million views, which is about 11.3 times the normal reach seen here. It gathered 156.2K likes against only 2.1K comments. This high ratio of 75 likes per comment confirms that the clip earned passive watching rather than active debate. Average views stay at 146.5K, establishing a stable and established presence for the brand. While growth is steady, the scale means every post reaches a notable audience from the start. Content strategy should prioritize consistency over chasing individual viral spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 60 seconds since these make up 36 of the 53 recent posts. The 30 to 60 second range performs better than longer content with a 6.33% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high frequency. The account posts over twenty times weekly while most creators average less than two. This rapid pace ranks in the top tenth of the platform to provide a predictable stream for partners. While the low consistency grade and high variance suggest the timing between posts fluctuates, the sheer volume remains constant. This behavior has been established over several weeks to indicate an active production machine. New content frequently lands on Thursday and Friday with a peak upload hour at 00:00 UTC. Monday serves as the quiet day for new uploads. Marketers can expect a dependable drumbeat of content to support a campaign. You can time specific brand tie-ins around the heavy activity on Thursday and Friday.

Audience & Reach

This account ranks in the top of the field with a follower count over twelve times the median creator. Such high positioning means a single campaign can reach an audience of notable breadth. Brazil accounts for one hundred percent of the sampled video distribution. This concentration allows a brand to target the Brazilian market effectively while meaning they cannot rely on this profile to reach viewers in other regions. The like rate sits above the median by nearly two percentage points. A higher engagement ratio suggests that a sponsored message will earn more interaction per view than the average creator. Total plays across the catalog reach 5.7 billion. Placing a brand tag alongside such a deep archive means the partnership joins content already consumed billions of times rather than starting from scratch. The high follower rank and strong like response indicate this audience fits the sports category.