𝑳𝑨𝑵𝑨 🤍

This creator ranks 279 out of 1349 tracked accounts and holds 14.2M followers, which is 12.9 times the median follower count for a creator on this platform. This position classifies the account as a giant in the current landscape. The growth rate of 123.1K new followers every month shows fast expansion for an account that has been active for 9.6 years. The total catalogue has accumulated 12.9B plays and 591.8M likes to build a large historical footprint. High share counts of 16.5M indicate that the content spreads through word of mouth while the 42.0M saves suggest high rewatch value for the audience. Average views sit at 11.0M per video, which is in line with what an account of this follower size would predict. The like rate of 4.57% falls just below the median of 4.93%, suggesting a slight gap between total reach and active engagement compared to average creators. The rest of this report breaks down specific content performance and audience demographics.

The audience approves less than the typical user for this creator, ranking 710 out of 1349 on the like rate. This suggests content sparks less immediate passive approval compared to peers. The engagement mix reveals a clear preference for utility over conversation. Downloads represent the highest intent at 0.428% while saves follow at 0.325%. These figures rank higher than shares at 0.128% and comments at 0.089%. With 47,000 downloads and 35,600 saves against only 14,000 shares and 9,800 comments, the data shows a high intent to keep content for later use. This audience prioritizes reference value over social interaction or community building. A brand should treat this as a repository for evergreen information rather than a space for active dialogue. Reach is inconsistent with a coefficient of variation of 0.73. Only 21 videos out of 265 reached the 2x average, and none hit the 5x mark. This indicates sporadic growth rather than steady momentum. The audience functions as an active one that prioritizes saving content for future use.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this account because of the high follower count. A creator with 14.2M followers can command a sponsorship fee between $100,000 and $350,000 per campaign. These deals scale directly with total audience size while the Creator Fund pays only pennies per thousand views. High view counts do not translate to comparable payouts from platform funds compared to the premium of a large, established following. The rank of 279 out of 1349 means this creator sits in a high tier where they can command a price premium. They have enough leverage to decline low offers and negotiate for top-tier rates. A buyer should view the $100,000 to $350,000 range as a starting point for negotiation rather than a fixed cost. The 4.57 percent like rate suggests steady engagement that justifies staying toward the middle of this pricing bracket. A cost per view check helps identify if a quote pays for reach or brand authority. Dividing the high end of the sponsorship band by 11.0M average views results in a cost of $0.032 per view. If a brand pays much more than $0.032 per view, they are paying for the name rather than the raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

The heart of this feed lives in the 15 to 30 second range. This specific duration earns a 5.21% engagement rate compared to only 4.48% for videos over one minute. Choosing the shorter format provides a roughly 16% increase in engagement per view over the long-form content. Stick to clips under 30 seconds to maximize interaction from the audience. Original audio is used on 80% of all posts. This choice favors a consistent brand identity over the reach provided by trending sounds. Captions stay brief at an average of 58 characters, ensuring the text supports rather than distracts from the visuals. Turning off duet and stitch features keeps the focus entirely on the primary content without inviting outside remixes. The top video reached nearly 50 million views across a 27-second duration. This performance was roughly 4.5 times higher than the average reach for this account. It earned 1.5 million likes against 31k comments, showing that viewers preferred quick taps over active debate. The high like-to-comment ratio confirms the content succeeds through passive consumption rather than community discussion. Average views of 11 million per post indicate a large established presence. Success here is about maintaining consistency for a huge audience rather than seeking rapid growth. Every piece of content starts with a very high floor of visibility regardless of specific creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they are the most frequent length. This duration also performs better than longer content with a 5.21% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the median frequency. Their content produces large reach compared to the average creator, and the low volume suggests a focus on quality over quantity. This behavior has remained stable for over three years, making it a durable habit you can rely on for long-term planning. While the gap between posts is longer than the field average, the B grade indicates they maintain a professional level of reliability. The high consistency coefficient shows that their postingerhythm fluctuates in bursts rather than following a clockwork schedule. New content most frequently lands on Thursday and Friday, while Monday remains the quietest day for uploads. You can expect sporadic but high-impact drops rather than a steady daily drumbeat. Plan your campaign tie-ins around the Thursday and Friday windows to align with their primary upload days.

Audience & Reach

The account sits at rank 279 with a multiple of 12.9 over the median creator. This position indicates broadcast-scale reach that allows a single campaign to impact a large number of viewers across the platform. Geography data shows a concentration in the AE region which holds a 97% share. While brands can effectively target the Middle East, they should not expect to reach audiences in the US or GB through this specific profile. The like response sits below the median by nearly half a percentage point. This gap means a brand message may receive less engagement per view compared to the average creator on the platform. A total of 12.9 billion plays across the back catalogue provides a deep history of content. Because a brand tag will appear alongside this volume of historical views, the placement sits within an established ecosystem rather than a new starting point. This audience fits the beauty and personal care category. The high follower rank combined with a steady like response suggests a stable environment for visual products.