Wisdom Kaye

Wisdm8 ranks as a giant among the 1349 creators we track because its 14.1 million followers are more than 12 times the median account size. The creator earns 191.5K new followers every month, which marks a fast growth rate for an account that has existed for over six years. While average views sit at 8.4 million per video, the 17.75% like rate is much higher than the 4.93% median. This high engagement indicates that the content resonates deeply with the audience beyond just basic visibility. The rest of this report breaks down the specific engagement patterns and content performance metrics.

This audience approves of content at a rate far higher than the platform average, ranking 24 out of 1349 creators. The behavior data reveals high intent to return and archive. Saves are the most frequent action at 1.439% followed by shares at 0.688%. These figures rank much higher than the 0.136% comment rate. With 120,600 saves, 57,600 shares, and 11,400 comments per video, users treat this content as a resource to keep rather than a conversation to start. A brand should prioritize evergreen utility over community management. Reach is inconsistent with a coefficient of variation of 2.2. Only four videos reached the 2x average while one hit the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large follower base. A profile with 14.1M followers commands a high-end sponsorship band of $50,000 to $70,000 per post. This income dwarfs Creator Fund payouts because those payments scale only with views and pay mere pennies per thousand impressions. Sponsorship fees instead scale with the total reach and influence of the account. A rank of 281 out of 1349 places this creator in a position to command a premium price for their content. They are high enough in the rankings to decline low-budget offers while maintaining authority. The high like rate suggests they sit at the top end of their potential earnings bracket. A buyer can check if a quote is paying for reach or fame by looking at the cost per view. At an average of 8.4M views, a $60,000 fee results in a cost per view of roughly $0.007. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this feed, with most content landing in the 60 to 180 second range. Focus on these longer formats over clips under 30 seconds to match the established engagement pattern of the account. This preference for longer duration means the audience stays for depth rather than quick scrolls. Original audio covers nearly 85% of posts, choosing a consistent brand identity over the easy reach of trending sounds. Long captions average 202 characters, providing plenty of context to support each clip. Open duet and stitch settings on almost every video invite other creators to interact with the content. The standout post reached 91 million views at just over 100 seconds long, hitting a multiplier of 10.9x the normal reach. It earned 17.9 million likes against 116.9k comments, showing that viewers preferred quick taps over active debate. Average views near 8.4 million mean this account operates at a large scale. Content strategy here focuses on maintaining an already huge audience rather than seeking initial growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as most content falls into this range. The average video length is 90 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of posts relative to the field average but holds a top-tier follower rank and high average views. The gap between uploads is much wider than the median, suggesting a focus on high-effort content rather than frequent posting. This pattern has remained stable for nearly two years. Despite this long duration, the high consistency variance indicates an erratic rhythm with unpredictable gaps between posts. New content tends to land on Saturday and Monday at 22:00 UTC. Sunday is the quiet day for new uploads. A marketer should expect sporadic drops rather than a dependable drumbeat of content. You can aim to time tie-ins around the weekend arrivals, but do not expect a predictable weekly schedule.

Audience & Reach

The account holds a top-of-field rank with a multiple of 12.8 over the median creator. This scale allows a single campaign to reach a broad audience across the platform. The like rate sits well above the median, indicating much stronger engagement per view than the average profile. A brand message here will land with more impact and recognition from viewers compared to standard placements. This profile fits the entertainment category because of the high engagement figures combined with its top-of-field follower rank.