JISOO

This creator ranks 277 out of 1349 tracked accounts and holds 14.3M followers, making this a giant that stands at 13.0 times the median follower count. The account has gained 495.8K followers every month over its 2.4 year lifespan, which marks its growth as fast for an account of this age. A catalogue of 980.3M total plays and 141.8M total likes establishes a large historical footprint across the platform. The 3.0M shares indicate a high level of word of mouth movement while the 8.6M saves suggest that the content provides lasting value for repeat viewing or archiving by the audience. The average of 15.3M views per video is in line with what an account of this size would predict. With a like rate of 14.46% against a median of 4.93%, the engagement level far exceeds the typical expectation for this tier. The rest of this report breaks down specific content performance and audience demographics to help refine your strategy.

This audience approves of content at a rate far higher than the average user. The 14.46% like rate ranks 68 out of 1349 creators. High engagement levels indicate strong personal affinity for the creator brand. Saves represent the most frequent action with a 0.877% rate. This is followed by comments at 0.308% and shares at 0.304%. Downloads occur at a lower rate of 0.129%. These actions total 134.3K saves, 47.2K comments, 46.5K shares, and 19.8K downloads per video. The audience over-indexes on saves as a primary way to store content for later use. They under-index on active participation like commenting or sharing relative to the volume of people who save the post. Brands should treat this content as high value reference material rather than a conversation starter. Reach is inconsistent across the 61 videos. Only 7 videos hit the 2x average mark while zero reached 5x growth. A consistency coefficient of 0.92 indicates erratic reach patterns. This suggests that while individual posts can perform well, the audience does not engage with every post in a predictable wave. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 14.3M followers, they command a brand deal range of $50,000 to $70,000 per post. Creator Fund payouts are negligible by comparison because that fund pays pennies per thousand views while sponsorship value scales directly with the total follower count. A high rank of 277 out of 1349 means this creator commands a premium for their influence. They occupy a position where they can decline low offers and demand top market rates. The high like rate of 14.46 percent suggests even higher engagement value within that pricing bracket. A buyer should use the $50,000 to $70,000 range as a baseline for negotiation rather than a fixed fee. The cost per view sits between $0.003 and $0.004 based on the average views of 15.3M. This calculation helps a buyer determine if they are paying for raw reach or for the specific authority of the name. These are modelled estimates from public metrics, not disclosed earnings.

The sweet spot for this account lies in the 30 to 60 second range. While the 15 to 30 second clips perform well at 15.15% engagement, those slightly longer videos hit 16.09%. This difference means a few extra seconds of content yields better engagement results than shorter cuts. Target that middle bracket to maximize how much people interact with each post. Original audio appears on about 18% of the feed. Choosing this path over trending sounds means the creator prioritizes a distinct brand identity over easy reach from viral tracks. Captions stay brief at an average of 67 characters to keep the focus on visual content. Disabling both duet and stitch features ensures that every viewer focuses solely on the primary footage without outside distractions. The top video clocked in at just 11 seconds and reached 75.2 million views, which is nearly 5 times the normal reach for this account. It gathered over 10 million likes against roughly 90k comments. This ratio of 113 likes per comment shows that the clip won through passive watching rather than sparking a debate in the replies. Average views hover at 15.3 million, making this an established powerhouse with large reach. Growth strategies here should focus on maintaining high production standards for a large audience rather than seeking a breakout moment. The account already commands a high floor of visibility regardless of specific engagement tactics used.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they are the most frequent. The 30 to 60 second category performs better with a higher engagement rate of 16.09%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This creator ranks near the top of the field for followers while posting well below the median frequency. The pace has remained steady for over a year, establishing a durable habit despite the low volume. While the consistency grade is fair, the high variance in gap timing suggests a less predictable schedule than some peers. Content typically lands on Tuesday and Friday, with Wednesday being the quietest day. Most uploads occur around 08:00 UTC. Marketers should expect sporadic drops rather than a daily drumbeat. You can plan your campaign around these specific windows to align with her infrequent but high-impact releases.

Audience & Reach

The account holds a top-of-field rank with a thirteen times higher follower count than the median creator. This high ranking means a single campaign can reach a broadcast-scale audience across the platform. Engagement levels sit well above the median like rate, indicating that content attracts much stronger interest from viewers than typical posts. A brand message will land with more impact per viewer than the average account in this category. The primary concentration of views sits within the South Korean market. While brands can reach a large audience in Korea, they cannot rely on Taiwan or other smaller regions for a global campaign. This specific geographic split requires additional creators if international coverage is required. A total of nearly one billion plays across the history of the account provides a deep archive of content. A brand tag placed here sits alongside material that has already been viewed by hundreds of millions of people rather than starting fresh. The high like rate and top-of-field rank make this audience fit for beauty and cosmetics brands.