Netflix Philippines

This account ranks 280 among 1,349 tracked creators and holds 14.2M followers, making it a giant that is over 12 times the size of the median creator. It has gained 266.4K followers every month over its 4.4 year lifespan, which indicates fast growth for an account with this level of maturity. The total catalogue includes 426.7M plays and 30.6M likes, establishing a large long term presence. High share counts of 1.9M and save totals of 3.2M indicate that the content has high utility and word of mouth value for users. These saves suggest that viewers find specific pieces of content worth keeping or revisiting frequently rather than just consuming once. The average view count of 136.6K per video is in line with what an account of this follower size would predict. While the engagement remains consistent, the 7.17% like rate exceeds the 4.93% median to show a high level of active fan interaction. The following report breaks down specific content performance and audience demographics.

The audience approves of content at a rate much higher than the typical user. This high like rate places the creator in rank 478 out of 1349. Saves represent the highest intent to return with a rate of 0.747%. Shares follow as the primary method of word-of-mouth spread at 0.441%. Downloads reach 0.078% while comments sit at 0.063%. These metrics translate to 1,000 saves, 602 shares, 107 downloads, and 86 comments per video. The audience over-indexes on saving content for later reference rather than engaging in active conversation. Brands should treat this as a high-retention audience that prefers personal archiving over public discussion. Reach is inconsistent across the 52 videos. Only 15.4% of posts hit the 2x average mark, while no videos reached the 5x threshold. A consistency coefficient of 1.06 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the vast majority of value for an account with 14.2M followers. This creator likely commands between $10,000 and $35,000 per post because brand partnerships scale with follower count. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views regardless of total audience size. A rank of 280 out of 1349 puts this creator in a position of high authority. This ranking allows the account to command a premium price over smaller creators who must settle for lower rates. Because their engagement sits above the median, they can demand higher fees within their bracket. A buyer should view the $35,000 top end as a ceiling for negotiation rather than a fixed salary. The cost per view is approximately $0.26 based on average views of 136.6K. This figure helps a brand determine if they are paying for raw reach or for the prestige of the name. High costs per view usually indicate that a creator's influence carries more weight than their immediate view count. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this strategy as most posts land between 60 and 180 seconds. This specific duration bucket captures a large engagement gap compared to the one to three minute range where rates drop by more than half. Target the longer format to capture the higher interest shown in those extended clips. Original sound is the primary choice for nearly every video. This strategy sacrifices the easy reach of trending music to maintain a consistent brand identity and unique sonic space. Captions average 131 characters, providing enough room to frame the content with context rather than just short hooks. Disabling both duet and stitch features ensures that all audience attention stays on the primary footage instead of outside remixes. The standout clip lasted 137 seconds and pulled 587.5K views, roughly 4.3 times the normal reach for this account. It earned 64.5K likes against only 345 comments, showing a heavy tilt toward quick taps over active discussion. This indicates that the peak content succeeds as passive entertainment rather than a conversation starter. Average views of 136.6K represent a large and stable audience base. The scale here means focus should remain on maintaining this high floor through consistent branding. Growth is already established at a large level, making steady volume more important than experimental reach.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up 31 of the 52 total posts. The 1 to 3 minute category performs better than shorter lengths but does not reach the engagement level of videos over 3 minutes.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high frequency. They produce over twenty videos weekly while the average creator posts less than two. This rapid pace is backed by an average gap of just six hours between uploads. Although the consistency grade is lower due to a higher variance in timing, the sheer volume remains high enough for steady planning. This behavior has been sustained for 75 days. You can expect fresh content most often on Sunday and Monday, with Wednesday being the quietest day for new posts. The busiest hour for new uploads occurs at 13:00 UTC. Marketers can rely on a dependable drumbeat of content to support a campaign. Most new posts will land during the identified weekend windows if you need to time a specific tie-in.

Audience & Reach

The account sits at a top-of-field rank with a multiple of 12.9 over the median creator. This indicates that a single campaign can reach an audience far beyond typical influencer scope. Geographic data shows the audience is concentrated entirely within the Philippines. Because this content targets only one specific market, a global campaign would need additional creators to reach other regions. The like response sits well above the median. Such high engagement per viewer suggests a sponsored message will land with more impact than a standard post. A back catalogue of 426.7 million total plays means a brand tag sits beside content that has already been watched many times over. This context implies the brand is joining an established narrative rather than starting a new one from scratch. The audience fits the entertainment category. The combination of top-of-field rank and high like response indicates a high level of engagement within a popular content niche.