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This creator ranks 229 out of 1349 tracked accounts and holds 16.2M followers, which is 14.8 times the median follower count of 1.1M. This position establishes the account as a giant at the top of the field. The growth trajectory shows an acquisition of 153.2K followers every month over an account age of 8.8 years. This steady pace confirms consistent expansion for an established profile. A lifetime footprint of 2.9B total plays and 184.9M total likes indicates a deep historical archive that builds substantial brand authority. The 1.4M total shares suggest a high level of word of mouth movement across the catalog, while 7.1M total saves indicate that the content has high rewatch value for the audience. The average view count of 3.9M per video is well in line with what an account of this size would predict. The like rate of 6.42% clears the median of 4.93%, confirming high engagement quality. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at a rate higher than the platform median. The 6.42% like rate places the creator in rank 539 of 1349. High save and download rates indicate strong intent to return to the content as a reference or for offline use. These behaviors are the most frequent actions taken by viewers, with 0.246% of views resulting in saves and 0.089% in downloads. The audience shares content at a rate of 0.05% while commenting at a rate of 0.032%. This data shows that users value the utility of the content more than they value public discussion. With 9.6K saves, 3.5K downloads, 2.0K shares, and 1.3K comments, the audience behaves like collectors of information rather than conversationalists. Brands should focus on evergreen utility over community building. Reach is erratic as evidenced by a consistency score of 0.64. Only 11 videos reached twice the average view count while none hit the five times threshold. This suggests that growth relies on occasional spikes rather than steady linear growth. The high save and download rates confirm this is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account because of the large follower base. A creator with 16.2M followers can command a campaign fee between $50,000 and $80,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of total reach. Sponsorship revenue scales with the established audience size while the fund relies on volatile view counts to generate modest payouts. The high ranking of 229 out of 1349 indicates a premium brand position. This creator can demand top-tier rates and likely rejects smaller offers because of their elite standing. A high like rate suggests they occupy the upper end of the expected payout range. The cost per view for a campaign sits at roughly $0.013 to $0.021 based on the 3.9M average views. This allows a buyer to determine if a quote pays for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this strategy. Most posts fall between 15 and 30 seconds, while those under 15 seconds also perform well. Moving into the 60 to 180 second range sees a notable drop in engagement compared to the shorter formats. Choose the 15 to 30 second window as your standard to capture the highest interaction rates from the audience. Original audio is used on nearly two-thirds of all posts. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Short captions of about 66 characters keep the focus on the visual content without adding heavy text. Turning off duet and stitch features ensures that no other creators can remix this specific content, keeping the spotlight solely on the original clips. The top video lasted between 30 and 60 seconds and earned 14.5 times more views than the average post. It gathered 298.1K likes against only 1.2K comments. This large gap shows that the clip won through passive viewing and quick taps rather than sparking a deep conversation in the comments. Average views near 3.9 million confirm this is an established large-scale account. Growth tactics should focus on maintaining high production value for a large existing base rather than seeking new reach. The volume of followers means every post starts with a high floor regardless of specific engagement tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 48 posts in that range. These short videos perform better than the 3 minute plus category which has a lower engagement rate of 4.93 percent.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because their top-tier follower rank and high average views outweigh their lower posting frequency compared to the field median. They have maintained this specific pace for over four years, establishing a durable habit despite the gap between posts being wider than the average. While the consistency grade is solid, the higher variance in timing suggests they do not post on a clockwork schedule. Content tends to land most frequently on Wednesday and Sunday. The busiest hour for new uploads occurs at 16:00 UTC. Saturday remains the quietest day for fresh content. Marketers can expect sporadic but high-impact drops rather than a constant drumbeat of posts. Plan your campaign tie-ins around the Wednesday and Sunday windows to align with their primary upload days.

Audience & Reach

The follower rank of 229 puts this account in the top tier for broadcast-scale reach. A brand can expect a high volume of impressions from a single campaign due to the position relative to the median creator. Vietnam accounts for 100% of the sampled content distribution. While a brand reaches the Vietnamese market effectively, it cannot count on any other regions for this specific profile. The like rate sits above the median by over one percent point. This higher engagement ratio suggests a sponsored post will land with more impact than a standard average placement. A backlog of 2.9 billion total plays means a brand tag sits beside content already viewed billions of times. This context shows the creator is established rather than a fresh start for a campaign. This audience fits the entertainment category because the high like response and broad reach support a general interest play.