Nadina Ioana

Q: How many followers does @nadina_ioana have on TikTok?

@nadina_ioana has 16.3M followers on TikTok.

Q: What is @nadina_ioana's TikTok engagement rate?

@nadina_ioana has an engagement rate of 4.76% based on their recent videos.

Q: How much does @nadina_ioana earn on TikTok?

@nadina_ioana clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 270 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $81,665 - $195,997 per post.

Q: How many TikTok videos has @nadina_ioana posted?

@nadina_ioana has posted 1.0K videos on TikTok.

@nadina_ioana

BEAUTY, ASMR 💌

linktr.ee/Nadinaioana Joined 2019-10-22

16.3M

Followers

180

Following

374.8M

Total Hearts

1.0K

Videos

358.6K

Avg Hearts/Video

lifetime average

4.76%

Engagement Rate

6.7y

Account Age

204.5K

Followers/Month

lifetime average

4.7M

Hearts/Month

lifetime average

13.1

Videos/Month

lifetime average

We also record @nadina_ioana's follower count over time. See the @nadina_ioana TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Nadina Ioana (@nadina_ioana) is a beauty TikTok account with 16.3M followers and 1,045 videos. That ranks 227 of the 1,349 accounts with a TKMetrics report by followers, 14.8x the median account. Since it was created 6.7 years ago it has averaged 204.5K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-10-22
Verification	No
Profile language (app setting)	EN
Follower Ratio	91K:1

Data Summary

Videos Analyzed	270 (25.8% of total)
Avg Plays per Video	5,032,933
Avg Likes per Video	232,174
Engagement Rate	4.76%

Metrics based on 270 most recent videos (25.8% of 1.0K total). Averages and rates leave out 2 of the 3 pinned videos, which stay at the top of the profile however old they are; 1 more has no stored play count and is still counted.

Engagement Analysis

Based on 268 of 270 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 268 videos we analysed got an average of 5.0M plays and 4.6% of viewers liked them, 1.0x the 4.5% median like rate of the creators we track. Saves (0.32% of views) outnumber shares (0.12%); comments are 0.03%.

5.0M

Avg Plays/Video

232.2K

Avg Likes/Video

1.2K

Avg Comments/Video

6.3K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 270 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 268 that aren't pinned.

9.5M

Median plays, top 60 videos

386.3K

Median likes, top 60 videos

14.1M

75th percentile plays

71.2M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 268 videos of the sample that aren't pinned across 1.0K total videos.

5.3B

Est. Total Plays

374.8M

Total Likes (TikTok's count)

1.3M

Est. Total Comments

6.6M

Est. Total Shares

17.0M

Est. Total Saves

Engagement Ratios

@nadina_ioana turns 4.6% of views into likes, 0.32% into saves and 0.12% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

4.61%

Likes / Views

0.03%

Comments / Views

0.12%

Shares / Views

0.32%

Saves / Views

Viral Hit Rate

9.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 39% of the creators we track. The 5x figure is the same measure at five times the norm.

9.3%

2x Avg (25 of 268)

0.7%

5x Avg (2 of 268)

Measured against the average of the 268 videos that aren't pinned.

Consistency Score

@nadina_ioana's view count swings by a CV of 1.18, steadier than 82% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.18

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 5.0M views/video, leaving out 2 pinned videos, and about 13.1 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 270 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 16.3M followers

$81,665 – $195,997

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 270 videos

25 of the 268 videos that aren't pinned (9.3%) passed twice the average plays and 2 passed five times it. Plays are mixed from one video to the next (consistency grade C). 31 of 270 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Primary Content Categories

beauty

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

22s

Average Duration

<15s

15-30s

208

30-60s

The account favors 15 to 30 second videos as they make up the vast majority of content.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

83.7%

226 of 270

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration	Videos	Avg Engagement
<15s	31	4.57%
15-30s	208	5.03%
30-60s (best)	31	5.78%

Posting Patterns & Optimal Timing

Based on 270 videos (25.8% sample)

The videos we analysed went up most often on Saturday and Tuesday and most around 21:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 270 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 300 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 270 videos analysed above.

Saturday

Tuesday

Thursday

Friday

Wednesday

Sunday

Monday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

Saturday and Tuesday are the top upload days while Monday is a quiet day.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 270 most recent videos (25.8% of 1045 total). Counts reflect appearances in sampled videos.

#asmrmaquillaje (58) #asmrmakeuptutorial (42) #asmrbeauty (33) #asmrmakeupapplication (29) #asmrskincareroutine (28) #asmrmakeupsound (27) #asmrmakeupsounds (23) #asmrskincareeddition (23) #asmrbeautyedition (21) #makeupasmr (16) #asmrmakeupedition (16) #nadinaioana (15) #asmrbelleza (15) #asmrmaquiagem (12) #SHEGLAM (12) #asmrhair (11) #makeupsounds (11) #nadinaioanaasmr (10) #skincareasmrvideo (10) #asmrlips (8) #makeuptingles (8) #makeupasmrvideo (7) #pupilentes (7) #contactlensestips (6)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 270 most recent videos (25.8% of 1045 total). Excludes stopwords, hashtags, and mentions.

routine (34) makeup (30) asmr (20) skin (20) mask (16)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

66 unique sounds | from 270 sampled videos

original sound - nadina_ioana - Nadina Ioana 232x

Sticky sound(1243637) - Y8MD 2x

SLAY! - Eternxlkz 2x

Femme Like U (feat. Emma Peters) - Monaldin 2x

Squish-Texture-Bright-Mushy-or-Gooey-Texture_GEN-HD3-37626 - Sound Ideas 1x

FOCUS! (SLOWED) - M4GN & DJ Oliver Mendes 1x

fashion - dillermusic 1x

original sound - alsa.music - 文 | 𝐌𝐮𝐬𝐢𝐜 𝐀𝐥𝐬𝐚 😈🎧 1x

original sound - jnzinzb7 - jnzinz🅱️7️⃣ 1x

Pull out the knife 6 - Hertz Box Music 1x

What the numbers say

Strengths

+ Fans save videos (0.32% of views) 2.6x as often as they share them

Watch-outs

~ None of the 270 videos runs over a minute, the minimum for Creator Rewards

Questions about @nadina_ioana

How many followers does @nadina_ioana have on TikTok?

@nadina_ioana has 16.3M followers on TikTok.

What is @nadina_ioana's TikTok engagement rate?

@nadina_ioana has an engagement rate of 4.76% based on their recent videos.

How much does @nadina_ioana earn on TikTok?

@nadina_ioana clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 270 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $81,665 - $195,997 per post.

How many TikTok videos has @nadina_ioana posted?

@nadina_ioana has posted 1.0K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @nadina_ioana's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 270 analyzed videos (25.8% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @nadina_ioana TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/nadina_ioana-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Nadina Ioana