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This creator stands as a giant in the field with a rank of 225 out of 1349 tracked accounts and 16.6M followers, which is 15.1 times the median follower count. The account has grown at a fast pace by gaining 250.0K followers every month over its 5.5 year lifespan. A large archive of content has built a deep footprint across the platform with 1.0B total plays and 69.8M total likes accumulated over time. The 749.4K total shares indicate high word of mouth movement while the 1.8M total saves confirm that the content provides consistent rewatch value for an audience. This level of saved content suggests a high degree of utility or entertainment stickiness beyond a single view. The average of 1.9M views per video is well above what is expected for its follower size. Furthermore, the 6.78% like rate exceeds the 4.93% median, confirming that the audience is highly engaged with the content produced. The following report breaks down these engagement metrics and growth trends in more detail.

The audience approves of the content at a rate higher than the platform median. This approval translates into active behavior across several distinct actions. Saves represent the highest intent to return with 0.177% of views, followed by shares at 0.073%. Commenting occurs at 0.032%, while downloads sit at 0.023%. These figures correspond to 3.3K saves, 1.4K shares, 612 comments, and 426 downloads per video. The audience over-indexes on saves as a way to archive content for future reference. This indicates high utility and keeper value rather than just passive viewing. Shares are also strong compared to conversation rates. Brands can expect this audience to treat the content as a resource to be saved and shared with others rather than a topic for public discussion. Reach is inconsistent across the 49 videos. Only 2 videos reached the 5x average mark, while 2 hit the 2x threshold. A coefficient of variation of 4.63 shows erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 16.6M followers, they likely command a sponsorship fee between $40,000 and $80,000 per post. This high valuation stems from the discrepancy between direct brand partnerships and platform payouts. Creator Fund payments scale with views but pay only pennies per thousand impressions. Brand deals instead scale with follower count to capture the value of a large, loyal audience. A ranking of 225 out of 1349 places this creator in a position of high authority. They command a premium because their rank allows them to be selective and decline lower offers. A buyer should view the $80,000 upper limit as a starting point for negotiations rather than a fixed price. The high like rate suggests they sit at the top end of their earning potential. A cost per view check helps determine if a quote pays for reach or influence. Dividing the high end of the sponsorship band by 1.9M average views results in a cost of $0.04 per view. This metric helps buyers see if a brand is paying for raw eyeballs or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed prioritizes clips between 15 and 30 seconds. These videos currently garner a lower engagement rate than the over 180-second clips, which perform at roughly eight times the rate of the short ones. Focus on long-form content to capture higher interaction per view while avoiding the 15-30 second sweet spot if you want depth. Original audio appears in about one third of the posts. This choice sacrifices some potential reach from trending sounds to build a unique identity for the creator. Short captions averaging 45 characters keep the focus on visual elements rather than text. Disabling both duet and stitch features keeps the content contained and prevents others from remixing the footage. The standout video lasted 23 seconds and reached over 46 million views, which is about 24.7 times the normal reach for this account. It earned over three million likes against just 10k comments. This ratio of nearly 300 likes per comment shows the clip succeeded through passive watching rather than sparking a conversation. Average views near 1.9 million mark this as an established account with a large following. Advice on specific tactics serves to refine the existing reach rather than build a new audience from scratch. The high baseline of views means every post already reaches a large scale regardless of minor creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 23 total posts. This preferred length performs poorly compared to videos over 180 seconds which earn a higher engagement rate of 7.85%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This creator ranks near the top of the field by followers despite a posting rate below the median. The pace has remained stable for over four years. Because of the high consistency coefficient, the gaps between posts are erratic rather than clockwork. A marketer can expect premium content drops rather than a frequent stream. New videos typically land on Monday and Saturday. Content rarely appears on Sunday. Most uploads occur around 17:00 UTC. You should plan your campaign around these specific days to align with new content releases.

Audience & Reach

The account sits at a top-of-field rank with a multiple of 15.1 over the median creator. This confirms broadcast-scale reach for any single campaign execution. High engagement levels place the like response well above the median. A brand message will achieve a stronger interaction rate per viewer than the average account. Thailand holds a 100% share of the sampled content and audience. While this ensures deep penetration in the local market, a global brief would require additional creators to reach any other territory. The total plays across the back catalogue equal 1 billion. A brand tag placed here sits alongside content that has already been viewed over a billion times rather than starting from zero. The audience fits the retail and e-commerce category. This alignment stems from the combination of broadcast-scale reach and a high like response rate.