sebastianyatra

This creator ranks 171 out of 1349 tracked accounts and holds 19.5M followers, making them a giant that maintains over 17.7 times the median follower count of 1.1M. The account has grown by 165.7K followers every month for 9.8 years, which marks the growth as fast for an account with this much history. A like rate of 12.30% more than doubles the 4.93% median, indicating that the audience is highly engaged with the content. Average views reach 822.5K per video, which is in line with what an account of this size would predict. The rest of the report covers detailed engagement trends and content performance.

This audience approves of content at a much higher rate than the platform average. The 12.30% like rate puts the creator in the top 9% of performers. High share rates and save counts indicate strong intent to revisit or promote the content. Shares are the most frequent action with 873 shares per thousand views, followed by saves at 439 per thousand views. These figures translate to 7.2K shares and 3.6K saves across the total view count. While comments occur at a lower rate of 104 per thousand views, they still represent active participation. The high share-to-comment ratio suggests this audience prefers spreading content over starting conversations. Brands should prioritize content that functions as a referral tool rather than a discussion starter. Reach is inconsistent due to a high consistency coefficient of 1.76. Only 4 videos reached double the average view count while 2 hit the five times threshold. This indicates a sporadic reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large reach. Based on 19.5M followers, they should command a sponsorship range between $40,000 and $60,000 per post. This high ceiling exists because brand deals scale with total audience size while Creator Fund payouts only pay pennies per thousand views. The creator fund rewards volume but fails to capture the premium value that a large, engaged following generates for advertisers. A rank of 171 out of 1349 places this account in a position of power. They sit well above the median and can command a premium price because they have the leverage to decline low-paying offers. Their high like rate suggests deep engagement, which helps them stay at the top of their expected pay bracket. A buyer should use the $60,000 mark as a starting point for negotiation rather than a fixed fee. At 822.5K average views, a quote near the top of that range means a brand is paying for the name and influence rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the core of this feed. Create content in this window to capture the highest frequency of engagement while avoiding the drop-off seen in longer clips. Half of the posts use original audio, a choice that prioritizes a unique brand identity over the reach gained from trending tracks. Short captions averaging 51 characters keep the focus on the visual. Open duet and stitch settings across nearly all posts invite other creators to participate in the content. The top post reached 150 seconds and earned 6.3 million views, outperforming typical reach by 7.7 times. It pulled over 600k likes against under 5k comments, proving that passive watching drove its success rather than active debate. Average views of 822.5K establish this as a large, established account with a large floor for every post.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. The engagement line is not provided for this specific data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the median frequency with a steady output of two videos per week. Their high follower rank and strong average views confirm that this volume translates to reach. While the pace has only been established for 120 days, the frequency remains higher than most creators in the field. The high consistency variance indicates an erratic posting rhythm rather than a clockwork schedule. New content typically lands on Wednesday and Saturday, while Sunday remains the quiet day. You can expect fresh content at regular intervals to support a campaign, though you should time your specific tie-ins for their peak upload days of Wednesday and Saturday.

Audience & Reach

The creator holds a top-of-field rank with an audience size over seventeen times the median follower count. This high multiple means a single campaign can reach a broad quantity of people across the platform. A like response more than double the median indicates that content earns strong engagement relative to total views. A brand message will land with higher impact because the audience interacts frequently with the posted material. The account fits the fashion category because the high engagement rates and top-of-field follower rank suggest a highly visible profile for visual products.