Joelle Siwa

Q: How many followers does @itsjojosiwa have on TikTok?

@itsjojosiwa has 46.0M followers on TikTok.

Q: What is @itsjojosiwa's TikTok engagement rate?

@itsjojosiwa has an engagement rate of 5.19% based on their recent videos.

Q: How much does @itsjojosiwa earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @itsjojosiwa's estimated Creator Rewards earnings are $2,080 - $5,199 per month (only videos over 1 minute earn), with estimated sponsorship value of $230,000 - $552,000 per post.

Q: How many TikTok videos has @itsjojosiwa posted?

@itsjojosiwa has posted 2.9K videos on TikTok.

@itsjojosiwa

💌💌 Creator of Studio Siwa LIVE✨ ⬇️

StudioSiwaLive.com Joined 2015-12-27

46.0M

Followers

147

Following

2.0B

Total Hearts

2.9K

Videos

692.8K

Avg Hearts/Video

lifetime average

5.19%

Engagement Rate

10.2y

Account Age

377.4K

Followers/Month

lifetime average

16.4M

Hearts/Month

lifetime average

23.7

Videos/Month

lifetime average

We also record @itsjojosiwa's follower count over time. See the @itsjojosiwa TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Joelle Siwa (@itsjojosiwa) is a verified lifestyle TikTok account with 46.0M followers and 2,887 videos. That ranks 35 of the 1,349 accounts with a TKMetrics report by followers, 41.8x the median account. Since it was created 10.2 years ago it has averaged 377.4K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2015-12-27
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	313K:1

Data Summary

Videos Analyzed	30
Avg Plays per Video	4,727,552
Avg Likes per Video	235,696
Engagement Rate	5.19%

Engagement Analysis

Based on 29 of 30 videos, leaving out 1 pinned video

Leaving out its 1 pinned video, the other 29 videos we analysed got an average of 4.7M plays and 5.0% of viewers liked them, 1.1x the 4.5% median like rate of the creators we track. Saves (0.12% of views) trail shares (0.18%); comments are 0.03%.

4.7M

Avg Plays/Video

235.7K

Avg Likes/Video

1.2K

Avg Comments/Video

8.4K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 30 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 29 that aren't pinned.

8.1M

Median plays, top 10 videos

334.8K

Median likes, top 10 videos

11.6M

75th percentile plays

15.5M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 1 pinned video.

141,099,000

Total Plays

6,958,593

Total Likes

36,861

Total Comments

377,640

Total Shares

174,400

Total Saves

Engagement Ratios

@itsjojosiwa turns 5.0% of views into likes, 0.12% into saves and 0.18% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

4.99%

Likes / Views

0.03%

Comments / Views

0.18%

Shares / Views

0.12%

Saves / Views

Viral Hit Rate

13.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 79% of the creators we track. The 5x figure is the same measure at five times the norm.

13.8%

2x Avg (4 of 29)

0.0%

5x Avg (0 of 29)

Measured against the average of the 29 videos that aren't pinned.

Consistency Score

@itsjojosiwa's view count swings by a CV of 0.80, steadier than 95% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.80

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 4.7M views/video, leaving out 1 pinned video, and about 23.7 videos a month (its lifetime average: videos posted over account age)

$2,080 – $5,199

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 30 analysed videos, with 5% of their views)

Sponsorship Value (Est. Per Post)

Based on 46.0M followers

$230,000 – $552,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 30 videos

4 of the 29 videos that aren't pinned (13.8%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 15 of 30 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

33s

Average Duration

<15s

15-30s

30-60s

1-3min

3min+

The account favors videos under 15 seconds with half of the recent content falling into this category.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

63.3%

19 of 30

Posting Patterns & Optimal Timing

Based on 30 videos

The videos we analysed went up most often on Wednesday and Sunday and most around 20:00 and 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 30 videos we analysed include 1 pinned video, which TikTok keeps at the top of a profile however old it is. Counting it stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Sunday

Tuesday

Friday

Monday

Thursday

Saturday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The busiest hour is 23:00 UTC while Saturday is the quietest day.

Hashtags in the analysed videos

It appears in one of the videos we analysed, so it is not a regular tag for this account.

#DanceMomsANewEra (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

live (7) day (7) siwa (6) dance (5) class (5)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

16 unique sounds

original sound - yumeuria 9x

Message to the World (Little Drummer Girl) - JoJo Siwa 5x

original sound - Joelle Siwa 3x

Bette Davis Eyes - JoJo Siwa 1x

original sound - Jake 1x

Hannah Montana Forever Im still Good - S.O.S 1x

Anyone - Justin Bieber 1x

Stateside + Zara Larsson - PinkPantheress 1x

The Life of a Showgirl - Taylor Swift 1x

original sound - jiji ᡣ𐭩 1x

What the numbers say

Strengths

+ Steady plays from video to video (grade B)
+ Verified account

Watch-outs

~ Only 2 of 30 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @itsjojosiwa

How many followers does @itsjojosiwa have on TikTok?

@itsjojosiwa has 46.0M followers on TikTok.

What is @itsjojosiwa's TikTok engagement rate?

@itsjojosiwa has an engagement rate of 5.19% based on their recent videos.

How much does @itsjojosiwa earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @itsjojosiwa's estimated Creator Rewards earnings are $2,080 - $5,199 per month (only videos over 1 minute earn), with estimated sponsorship value of $230,000 - $552,000 per post.

How many TikTok videos has @itsjojosiwa posted?

@itsjojosiwa has posted 2.9K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @itsjojosiwa's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 30 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @itsjojosiwa TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/itsjojosiwa-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Joelle Siwa