Joelle Siwa

Ranking as number 35 out of 1349 creators, this account is a giant that holds 46.0M followers, which is 41.8 times the median follower count of 1.1M. The account has gained 377.4K followers every month over its 10.2 year lifespan, marking its growth as fast for its age. Average views reach 4.7M per video, which is in line with what an account of this size would predict. The 4.93% like rate sits exactly on the 4.93% median. The rest of the report covers specific engagement trends and content performance metrics.

The audience approval matches the platform median exactly. This performance places the creator at rank 674 of 1349. Shares are the most frequent action with a rate of 0.268% compared to 0.124% for saves and 0.026% for comments. The audience records 12.6K shares, 5.8K saves, and 1.2K comments per video. High share rates indicate strong word-of-mouth advocacy while the low comment rate suggests a passive viewing experience rather than active discussion. Brands should expect high reach through peer sharing but limited direct community engagement. Reach is inconsistent across the 30 videos. Only four videos hit the 2x average mark while none reached the 5x threshold. A consistency coefficient of 0.8 confirms erratic reach patterns for the content. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With 46.0M followers, they command a high-end brand fee typically ranging between $150,000 and $300,000 per integration. Creator Fund payouts are far less lucrative because those payments scale with views and pay only pennies per thousand. Sponsorship income scales directly with the large follower count to provide stable returns for brands. The rank of 35 out of 1349 indicates a top-tier profile that commands a premium price. This status allows them to demand high fees or decline smaller briefs while maintaining influence. A cost-per-view check shows a rate of roughly $0.03 to $0.06 per view based on the average of 4.7M views. This calculation helps buyers determine if a quote pays for raw reach or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed, making them more effective than the average duration of 33 seconds. Choosing the sub-15 second format over the 60 to 180 second category results in a reach gap where the longer content performs poorly compared to shorter cuts. Original sound appears on most posts, meaning the creator prioritizes a distinct brand identity over the easy reach of trending tracks. Captions average 100 characters to provide context while recurring words like live and dance establish a specific lifestyle theme. Open settings for duets and stitches invite other creators to remix the content. The standout video lasted 49 seconds and pulled 15.5 million views, roughly 3.3 times the usual reach. It earned 1.2 million likes against just 5.4k comments, showing a large tilt toward passive watching rather than active debate. Average views of 4.7 million indicate an established audience where high volume is already secured. Success here depends on maintaining consistent branding for a large follower base rather than seeking initial growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with half of the recent content falling into this category. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because her posting frequency is well above the median and she maintains a consistent output. She posts roughly three times per week with gaps that are shorter than the field average. This pace has been established for over two months, establishing a reliable rhythm despite some variance in the timing of each drop. Her high follower rank confirms she remains a top-tier creator who produces content steadily enough to support regular brand activations. New content typically lands on Wednesday and Sunday with a peak upload hour at 23:00 UTC. Saturday is her quietest day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time your campaign tie-ins around the Wednesday and Sunday windows to align with her most frequent posting days.

Audience & Reach

The account sits at a top-of-field rank with a multiplier over forty times the median creator. This positioning indicates that a single campaign can reach an audience of broadcast scale rather than just a niche segment. The like response sits exactly at the median for the platform. Because this rate matches the average, a sponsored post will achieve a standard level of engagement relative to the total views received. This profile fits the beauty and lifestyle category because the high follower rank provides the necessary reach while the steady engagement rates provide stability for brand placement.